“So I Could…” | Harrison Davis

Yellowbrick on January 4, 2021

Name: Harrison Davis
Course: Sneaker Essentials
Instagram: @sneakerscoffeechampagne

I enrolled in Sneaker Essentials so I could..

gain a more global perspective on the industry that I’m so passionate about.

Where are you working now?

Stadium Goods

Has your experience in Sneaker Essentials impacted your career at all yet, and if so, how?

Sneaker Essentials helped me decide what part of the industry I was most interested in pursuing the rest of my career in. Having owned a tier one independent sneaker boutique for 6 years, most of my vantage point comes from that angle of the industry. As I transitioned from Baltimore to NYC, Sneaker Essentials helped me to narrow down my specific interests within a much wider industry and endless opportunities in NYC. Ultimately I landed at Private Client Services at Stadium Goods. Being introduced to a more in-depth look in to the SG brand, and mission, during the Sneakers Essential course definitely impacted my decision to apply to positions at Stadium Goods.

Why did you think the course was right for you when you enrolled?

I enrolled in Sneaker Essentials to get a broader perspective of the industry, end-to-end. My primary experiences had been as a collector and owner in the independent space. To grow my career and be able to compete in the NYC market I wanted to grow my knowledge of design, supply channels, big box, mass marketing, etc.

How did the course prepare you for working in the sneaker industry?

The course gave me great perspective into the mass amount of different avenues you can take within the sneaker industry. From design, to supply chain, processing, management, buying, customer service; I really feel like the course gave a great overview of the industry as a whole.

How did the partnership with Fashion Institute of Technology for Sneaker Essentials affect your choice to take the program?

Just like FIT legitimizes the knowledge being shared, the partnership with Complex legitimizes that the people sharing the knowledge are significant in sneaker culture, beyond just knowledge.

What assignment, course, and/or instructor sticks out in your mind or taught you something valuable?

Sue from Rime really stuck out in my mind. Her authentic story about creating a boutique in the early 2000’s, to her first collab with Puma, to the struggles of being independent really resonated with me, and gave great perspective around that era of the industry.

What would you say to a friend or fellow Sneakerhead about Sneaker Essentials?

I would tell friends that are both interested in getting into the industry, or who have been in the industry for a while, that the course is a great high level framework of the industry at large. For those looking to get into the industry, this gives invaluable insight into many of the heavy hitting brands and stores. For those who have been in the industry for a while, this allows you to look back at the industry from the outside in as you prepare to make your next moves or rethink old logic.

“So I Could…” | Noelle Nelson Guerrero

Yellowbrick on September 11, 2020

Name: Noelle Nelson Guerrero
Course: Fundamentals of Global Sports Management

I enrolled in the Fundamentals of Global Sports Management course so I could..
stay on top of my game and goals towards becoming a knowledgeable Sports Industry Professional.

 

How did the course prepare you for working in the sports industry?
I have acquired great knowledge and feel much more confident in pursuing work and career in sports.

 

How did the partnership with NYU for Fundamentals of Global Sports Management affect your choice to take the program?
The fact that it was offered by NYU was a definite reason for choosing this program because of the access to the faculty, the reputation, and the well established Sports programs it represents. I was happy to be able to attend NYU courses through a well programmed platform residing in another state of California.

 

What is your biggest takeaway from this program?
The program was impressive and informative. I especially appreciate how up to date and current the material is and the visual media incorporated was done very well. I am very appreciative that I was able to enroll in this program with the offer to apply for a partial scholarship to help with the costs. I learned a lot about the history and future of sports and was challenged with the course questions and marketing project which I found to be a great way to apply the material. It was the right amount of required assignments and I didn’t feel too overwhelmed. I’ve acquired and retained good useful information. I like that you can study at your own pace and time to complete the certificate. Such a Great! program for anyone interested in the Sports Industry.

 

What assignment, course, and/or instructor sticks out in your mind or taught you something valuable?
Vince Gennaro lectures and insight about Blockchain in sports. I appreciated the history timeline presentation and courses Media Marketing, Data Analytics and Global Ecosystem both instructors were awesome.

 

What would you say to a friend about Fundamentals of Global Sports Management?
If you are interested in learning about all aspects of the sports industry presented in a relevant, useful well developed presentation of curriculum and delivered by sports industry veterans, true sports professionals and educators this is the course to take, you will enjoy the content and won’t regret the decision to enroll. You will obtain a well earned NYU Certificate to add to your education accomplishments.

“So I Could…” | Miguel Feliz

Yellowbrick on September 11, 2020

Sneaker Essentials graduate Miguel Feliz gives his take on the course in his Testimonial video featured above. Press play to watch what he had to say!

Name: Miguel Feliz
Course: Sneaker Essentials
IG Handle: @spidermigz

I enrolled in Sneaker Essentials so I could..
continue to learn more about the industry I plan to pursue a profession in, regardless of whether my plan is successful or not.

Where are you working now?
Right now, I am a Seasonal Athlete at the Nike House of Innovation on 5th Avenue. Previously I had an unpaid internship at Staple Pigeon.

How did the course prepare you for working in the sneaker industry?
There wasn’t any rock that was left unturned really. The course covered everything that needed to be covered in the process of coming out with product, at least to my understanding. I learned about crucial aspects when it comes to the actual manufacturing of a sneaker, the history of footwear, and how to market a product alike. I came into the course knowing I love sneakers, but now because of the course,I now know that I love to tell stories and I want to use sneakers as the medium in which I tell those stories from a marketing perspective.

What assignment, course, and/or instructor sticks out in your mind or taught you something valuable?
The sneaker design project was really fascinating and nerve racking at first. I was afraid to tackle the challenge at first but eventually I came up with a great story to tell which was reflected on the design. Throughout the course of completing the assignment, I learned how to use Adobe Illustrator and found a new hobby in making sneaker templates to create custom colorways in my free time.

How did the partnership with the Fashion Institute of Technology for Sneaker Essentials affect your choice to take the program?
It played a big role. I actually wanted to attend FIT so to be involved with the school and sneakers alike is a good look for me.

Has your experience in Sneaker Essentials impacted your career at all yet, and if so, how?
It played a role in my interview process for Nike. It helped bolster my resume and show that I was really serious about getting involved in the industry one way or another.

What would you say to a friend or fellow sneakerhead about Sneaker Essentials?
If you really love sneakers as much as you say you do or want to learn something new, this course is for you. No question about it.