FASHION BUSINESS ESSENTIALS
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Parsons School of Fashion faculty, together with insiders and experts from leading brands, help you learn the business side of fashion, explore key trends shaping the future of the industry, and gain an understanding of how fashion brands are built and launched.Â
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100% ONLINE
Accelerate Your Career
Gain expertise in key areas such as:
- Building a fashion business
- Sourcing and production
- Branding principles and frameworks
- Data-driven retail and marketing
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96% of our students would recommend this program to a friend
Curriculum
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Explore innovation and change, and effective uses of information technology in the fashion industry and in retail environments.
Learn about strategic business planning in the retail industry including costing, production, managing manufacturers, and communicating with factories.
Learn fashion branding principles and frameworks to build a brand from scratch and tell its authentic story to customers.
Learn about wholesale, DTC, and app-based retail business models. Develop an understanding of best practices in social media marketing and SEO.
Learn distribution strategies including trade shows and pop-up retail. Explore applications of data-driven retail opportunities and uses of predictive analytics to build a business.
Invest in your career.Â
On YOUR schedule.
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The program includes 5 online course modules, and related skill-building activities. Each module is 3-5 hours, and is broken into several shorter lessons that students complete at their own pace. Students earn a non-credit certificate of completion from Parsons.
Build Expertise
Learn how to build your retail brand – from data-driven marketing to communicating with factories – with on-demand video lessons, and develop real-world skills through self-paced projects and assignments.
Gain Insight
Gain practical understanding through real-world case studies and examples, and get first-hand tips and advice on how to achieve your career goals from the biggest names in the business.
Set Yourself Apart
Learn from faculty from the renowned Parsons School of Fashion, and earn a Certificate of Completion from Parsons to add to your profile.
Instructors and Industry Experts
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Student Feedback
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The course forces you really to make the building blocks of a clothing brand. Right down to business plan, target market, potential store layouts, pop up shops, you name it. At the end of this course I found myself with an actually written business plan which I never thought I would have or needed. Now I have something professional to continuously build off.
I'm loving the course so far and it was just what I needed to take my brand to the next level.
The curriculum is extremely detailed, and the professors/industry experts are very articulate. They explain the ins and outs of the course in a way that translates easily to learners. Being able to complete the course at my own pace was also a huge plus for me since I work full time.
The Business/Entrepreneurship advice and experience gifted to me was very eye-opening information. I learned a lot about starting a streetwear brand and which approach would be best suited for the distribution of my future projects.
The course prepared me to deal with collaborators and investors in an orderly manner. I received a lot of advice on how to keep my brand original while sustaining full control and ownership over it.
The course prepared me to deal with collaborators and investors in an orderly manner. I received a lot of advice on how to keep my brand original while sustaining full control and ownership over it.
I don't feel as though I am walking into this blind anymore. I feel as though I've been given really great advice that has given me a clear path on how the industry runs and how I can fit myself into the market.
It prepared me by [giving me] a better understanding of the industry. I have more confidence in applying for positions now that I have completed the course.
The course is taught by experienced professionals and fantastic professors from a very good school, and that all of the foundational elements of fashion that you could possibly want to know is all there, and easy to understand.
The various sites and planners that I was provided for things like internships, mentorship, visual style, and portfolio planning was immensely helpful and will continue to be helpful as I apply to fashion schools and internships later on.
The various sites and planners that I was provided for things like internships, mentorship, visual style, and portfolio planning was immensely helpful and will continue to be helpful as I apply to fashion schools and internships later on.
This course really educates and prepares for the real world in the fashion industry. It shines a light on things that one would have never thought were a part of it and it's incredibly eye-opening.
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