Fashion Business
Essentials Course
Parsons School of Fashion faculty, together with insiders and experts from leading brands, help you learn the business side of fashion through Yellowbrick’s fashion business online certificate course. Explore key trends shaping the future of the industry and gain an understanding of how fashion brands are built and launched.
Accelerate your career
Gain expertise in key areas such as:
- Building a fashion business
- Sourcing and production
- Branding principles and frameworks
- Data-driven retail and marketing
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Industry Experts
Jeff Carvalho
Cofounder, Highsnobiety 
Jasmine S. Young
Vice President of Operations, Ami Colé 
Joshua Williams
Director of the Fashion Management Program, Parsons 
Keanan Duffty
Director of Fashion Programs, Parsons 
Khary Simon
Vice President at The Premiere Group; Parsons Faculty 
Susanna Moyer
Parsons Faculty 
Sydney Price
Founder & CEO, The Knew Purpose, Parsons Faculty 
Patrick Klesius
Director, Enterprise Data Architecture & Analytics at David Yurman; Parsons Faculty 
Leah Van Horn
Adjunct Professor 
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Program Overview
The fashion business course includes 5 online course modules, and related skill-building activities. Each module is 3-5 hours, and is broken into several shorter lessons that students complete at their own pace. Students earn a non-credit certificate of completion from Parsons.
Build Expertise
Learn how to build your retail brand – from data-driven marketing to communicating with factories – with on-demand video lessons, and develop real-world skills through self-paced projects and assignments.
Gain Insight
Gain practical understanding through real-world case studies and examples, and get first-hand tips and advice on how to achieve your career goals from the biggest names in the business.
Set Yourself Apart
Learn from faculty from the renowned Parsons School of Fashion, and earn a Certificate of Completion from Parsons to add to your profile.
Curriculum
Entrepreneurship and the Fashion System
Explore innovation and change, and effective uses of information technology in the fashion industry and in retail environments.
Explore innovation and change, and effective uses of information technology in the fashion industry and in retail environments.
Managing Fashion Production
Learn about strategic business planning in the retail industry including costing, production, managing manufacturers, and communicating with factories.
Learn about strategic business planning in the retail industry including costing, production, managing manufacturers, and communicating with factories.
Fashion Branding
Learn fashion branding principles and frameworks to build a brand from scratch and tell its authentic story to customers.
Learn fashion branding principles and frameworks to build a brand from scratch and tell its authentic story to customers.
Marketing Strategies
Learn about wholesale, DTC, and app-based retail business models. Develop an understanding of best practices in social media marketing and SEO.
Learn about wholesale, DTC, and app-based retail business models. Develop an understanding of best practices in social media marketing and SEO.
Retailing and Distribution
Learn distribution strategies including trade shows and pop-up retail. Explore applications of data-driven retail opportunities and uses of predictive analytics to build a business.
Learn distribution strategies including trade shows and pop-up retail. Explore applications of data-driven retail opportunities and uses of predictive analytics to build a business.
What our students have to say
Caroline Hill
Fashion Industry Essentials Grad
Fashion Industry Essentials Grad
Tenasia McKinney
Fashion Industry Essentials Grad
Fashion Industry Essentials Grad
Tiffany
Sneaker Essentials Grad
Sneaker Essentials Grad
Queenie Reyes
Fashion Industry Essentials Grad
Fashion Industry Essentials Grad
Raymond "Buddy" Desy
Streetwear Essentials Grad
Streetwear Essentials Grad
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