FASHION BUSINESS ESSENTIALS COURSE

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Parsons School of Fashion faculty, together with insiders and experts from leading brands, help you learn the business side of fashion through Yellowbrick’s fashion business course. Explore key trends shaping the future of the industry and gain an understanding of how fashion brands are built and launched. 
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100% ONLINE

Accelerate Your Career

Gain expertise in key areas such as:

  • Building a fashion business
  • Sourcing and production
  • Branding principles and frameworks
  • Data-driven retail and marketing

Enter your email to get a sneak peek video and more details.

NYU
96% of our students would recommend this program to a friend
Curriculum
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Explore innovation and change, and effective uses of information technology in the fashion industry and in retail environments.
Learn about strategic business planning in the retail industry including costing, production, managing manufacturers, and communicating with factories.
Learn fashion branding principles and frameworks to build a brand from scratch and tell its authentic story to customers.
Learn about wholesale, DTC, and app-based retail business models. Develop an understanding of best practices in social media marketing and SEO.
Learn distribution strategies including trade shows and pop-up retail. Explore applications of data-driven retail opportunities and uses of predictive analytics to build a business.
Invest in your career. 
On YOUR schedule.
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The fashion business course includes 5 online course modules, and related skill-building activities. Each module is 3-5 hours, and is broken into several shorter lessons that students complete at their own pace. Students earn a non-credit certificate of completion from Parsons.

Build Expertise

Learn how to build your retail brand – from data-driven marketing to communicating with factories – with on-demand video lessons, and develop real-world skills through self-paced projects and assignments.

Gain Insight

Gain practical understanding through real-world case studies and examples, and get first-hand tips and advice on how to achieve your career goals from the biggest names in the business.

Set Yourself Apart

Learn from faculty from the renowned Parsons School of Fashion, and earn a Certificate of Completion from Parsons to add to your profile.

Instructors and Industry Experts
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Jeff Carvalho
Jeff CarvalhoCofounder, Highsnobiety
Jasmine S. Young
Jasmine S. YoungVice President of Operations, Ami Colé
Joshua Williams
Joshua WilliamsDirector of the Fashion Management Program, Parsons
Keanan Duffty
Keanan DufftyDirector of Fashion Programs, Parsons
Khary Simon
Khary SimonVice President at The Premiere Group; Parsons Faculty
Sydney Price
Sydney PriceFounder & CEO, The Knew Purpose, Parsons Faculty
Patrick Klesius
Patrick KlesiusDirector, Enterprise Data Architecture & Analytics at David Yurman; Parsons Faculty
Leah Van Horn
Leah Van HornAdjunct Professor
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What Students Say About Yellowbrick Programs
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Since taking the Fashion Industry Essentials Course I have also taken the Fashion Business Essentials Course to further build my fashion business knowledge. I have started a blog, entered college for fashion design, and worked at a boutique.
Caroline Hill
Caroline HillFashion Industry Essentials Grad
The sales from my business are growing. I am more confident with reaching out to other companies for partnership opportunities.
Tenasia McKinney
Tenasia McKinneyFashion Industry Essentials Grad
I have been able to get more interviews with fashion companies.
Tiffany
TiffanySneaker Essentials Grad
Shifting from marketing and advertising into the fashion industry, I have found so much value in this course and it has made a difference in the way I approach creating a brand, specifically a fashion brand.
Queenie Reyes
Queenie ReyesFashion Industry Essentials Grad
I have designed many new pieces that I believe are better than every before.
Raymond "Buddy" Desy
Raymond "Buddy" DesyStreetwear Essentials Grad
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