PRODUCT DESIGN ESSENTIALS cOURSE

ONLINE CERTIFICATE COURSE FROM #1 RANKED PARSONS SCHOOL OF DESIGN

Parsons faculty, together with design experts from leading organizations, help you build knowledge and skills, explore key trends shaping the future of product design, and gain an understanding of how design, manufacturing, and marketing components work together within the product creation process.

GAIN EXPERTISE IN KEY AREAS INCLUDING:

DESIGN THINKING

USER SCENARIOS

PROTOTYPING

PACKAGING

Instructors and industry experts

Build Expertise

Learn from leading academic and business experts with on-demand video lessons, and develop real-world skills through self-paced projects and assignments.

Gain insight

Gain practical understanding through real-world case studies and examples, and get first-hand tips and advice on how to achieve your career goals from the biggest names in the business.

set yourself apart

Earn a Certificate of Completion from the world-renowned Parsons, the #1 ranked art and design school in the US, to add to your profile and help you stand out from the crowd.

Enter your email to get the course catalog and a sneak peek video.

curriculum

The product design essentials program includes 5 online course modules, and related skill-building activities. Each module is 3-5 hours, and is broken into several shorter lessons that students complete at their own pace. Students earn a non-credit certificate of completion from Parsons.

Project Foundations


Learn how product design projects begin by identifying opportunities, understanding user and market needs, and defining clear goals, requirements, and success criteria. Explore research, competitive analysis, design thinking, and value assessment methods to shape a strategic approach and establish a strong foundation for product development.

Beginning the Design


Generate and explore a wide range of product ideas through brainstorming, sketching, visualization, and user-centered design methods to identify the most promising concepts. Test, refine, and evaluate ideas with stakeholders and users, while establishing project plans, milestones, and team structures to guide the selected concept into development.

Focus and Test the Design


Refine and develop a chosen product concept by defining its form, materials, engineering requirements, and production considerations while creating digital models and functional prototypes for testing and validation. Explore how packaging, graphics, instructions, and brand storytelling contribute to the overall user experience and prepare a product for market launch.

Final Product and Manufacturing


Learn about finalizing the product specs and how creating precise documentation plays a crucial role in fabrication, costing, product development, marketing, and sales.

Results and Review


Finalize product designs for manufacturing by refining specifications, engineering details, and documentation to ensure clear communication throughout production. Learn how manufacturing, cost analysis, testing, intellectual property protection, and marketing strategies work together to bring a successful product to market.

What our students have to say

Enter your email to get the course catalog and a sneak peek video.