LEARN ALL THE ANGLES OF THE BEAUTY BUSINESS
Featuring FIT faculty and leading Industry experts from top beauty brands.
WHAT YOU WILL LEARN
After completing the FIT Beauty Industry Essentials, you will have an understanding of the complete beauty industry; including
- The history of beauty leading to key beauty innovations
- The vast array of career options available to you in the beauty industry
- How to forecast beauty trends
- How to outline global marketing fundamentals
- How to vet influencers for beneficial marketing relationships
- Process of choosing materials and technology for packaging
- Creating a successful personal brand
- Using social media for brand growth
- Being successful in editorial beauty media
- Competitive analysis in pre-launch phase
- How to create a product development funnel
- The importance of ingredient choice
- Testing and quality control process in product development
- Addressing emotional aspects of brand development and marketing
One-Time Payment: Best Value
Monthly Installment Plans:
Includes:
- Course Catalog (.pdf)
7 courses
20+ hours of on-demand video
Certificate of Achievement from FIT
Access on desktop and mobile
Facilitated group community
Q&A with industry leaders
ABOUT YELLOWBRICK
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