LEARN ALL ANGLES OF THE BEAUTY BUSINESS

Featuring FIT faculty and leading Industry experts from top beauty brands.

WHAT YOU WILL LEARN

After completing FIT Beauty Industry Essentials, you will have an understanding of the complete beauty industry; including

  • The history of beauty leading to key beauty innovations
  • The vast array of career options available to you in the beauty industry
  • How to forecast beauty trends
  • How to outline global marketing fundamentals
  • How to vet influencers for beneficial marketing relationships
  • Process of choosing materials and technology for packaging
  • Creating a successful personal brand
  • Using social media for brand growth
  • Being successful in editorial beauty media
  • Competitive analysis in pre-launch phase
  • How to create a product development funnel
  • The importance of ingredient choice
  • Testing and quality control process in product development
  • Addressing emotional aspects of brand development and marketing
  • Exploring the emergence of new ingredients and technology in beauty
  • Be able to articulate marketing segmentation in global beauty
  • Outlining the product innovation process
  • Evaluate fragrance categories
  • Create the “fragrance triangle”
  • Explore the process of color and texture analysis
View more

One-Time Payment: Best Value

One-Time Payment | Total: $999

Monthly Installment Plans:

4 Monthly Payments of $269 | Total: $1,076
12 Monthly Payments of $99 | Total: $1,188

Includes:

  • Course Catalog
  • 7 courses
  • 20+ hours of on-demand video
  • Certificate of Achievement from FIT
  • Access on desktop and mobile
  • Facilitated group community
  • Q&A with industry leaders

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