BEAUTY BUSINESS ESSENTIALS COURSE
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Fashion Institute of Technology (FIT) faculty, alongside experts from Beauty Inc and leading entrepreneurs and beauty companies, help you learn industry practices on how to successfully take a beauty product to market. This comprehensive beauty business essentials course delves into key aspects of the industry, including a deep understanding of the current beauty business landscape, developing a successful beauty product, mastering formulation techniques, learning about packaging, and branding principles.
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100% ONLINE
Kickstart Your Beauty Career
Self-paced assignments and hands-on projects reinforce critical knowledge and help develop skills in key areas including:
- Product development
- Costing & sourcing
- Brand identity
- Retail management
- Data-driven retail
Enter your email to learn more and receive the full course catalog.
Instructors and Industry Experts
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Become a beauty entrepreneur.
On YOUR schedule.
On YOUR schedule.
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BUILD EXPERTISE
Learn from leading academic and beauty professionals with on-demand video lessons, and develop real-world skills through self-paced projects and assignments to create your own hero product concept.
GET STARTED NOW
Gain practical understanding through real-world case studies and examples, and get first-hand tips and advice on how to bring a product to the beauty market from the biggest names in the business.
SET YOURSELF APART
Earn a Certificate of Achievement in Beauty Business Essentials from the world-renowned FIT to add to your profile and help you stand out from the rest.
Curriculum
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The beauty business essentials program includes 5 online course modules and related skill-building activities. Each module is 3-5 hours and is broken into several shorter lessons that students complete at their own pace. Students earn a non-credit certificate of completion from FIT.
Examine the history of the beauty industry and its expansion into categories such as skin care, body care, wellness, technology, and genderless cosmetics. Learn about the beauty business landscape and career opportunities, different business models, skills you need to succeed as a business owner, and how leading experts brought their ideas to market.
Learn how a beauty product is formulated, produced, and manufactured. Begin ideating your beauty product through understanding how to set price points, contract manufacturing, and sustainability in the production process.
Navigate the critical decisions behind the branding process — from naming to telling your brand’s story. Ideate packaging for your beauty product and present consumers with consistent brand identity through labeling and web-based marketing.
Understand the function of marketing in the beauty business industry. Identify your market and customer through understanding demographics and psychographics, forecasting beauty trends, then reach your customer with transparency marketing, and working with PR and media.
Learn the fundamental retail and distribution concepts that are key to business performance, such as overseeing ecommerce operations, working with beauty retailers like Sephora, pop-up retail, and how brands apply consumer research and analytics to a distribution plan. distribution plans.
Curriculum
–
–
The beauty business essentials program includes 5 online course modules and related skill-building activities. Each module is 3-5 hours and is broken into several shorter lessons that students complete at their own pace. Students earn a non-credit certificate of completion from FIT.
Examine the history of the beauty industry and its expansion into categories such as skin care, body care, wellness, technology, and genderless cosmetics. Learn about the beauty business landscape and career opportunities, different business models, skills you need to succeed as a business owner, and how leading experts brought their ideas to market.
Learn how a beauty product is formulated, produced, and manufactured. Begin ideating your beauty product through understanding how to set price points, contract manufacturing, and sustainability in the production process.
Navigate the critical decisions behind the branding process — from naming to telling your brand’s story. Ideate packaging for your beauty product and present consumers with consistent brand identity through labeling and web-based marketing.
Understand the function of marketing in the beauty business industry. Identify your market and customer through understanding demographics and psychographics, forecasting beauty trends, then reach your customer with transparency marketing, and working with PR and media.
Learn the fundamental retail and distribution concepts that are key to business performance, such as overseeing ecommerce operations, working with beauty retailers like Sephora, pop-up retail, and how brands apply consumer research and analytics to a distribution plan. distribution plans.
What Students Say About Yellowbrick Programs
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I was able to establish my business, gain access to sell all my products in retail hair stores across my city and other states.
It was something that I used to get a broader view of career and tenure - for those new to the industry I tell them it helps give you a more razored focus on other avenues that you may not have thought of.
My life improved. I started a career in my dream field, I feel more confident going forward in life with the knowledge I gained.
The course helped me remember why I have worked in the beauty industry for so long and gave me a new direction to take my skills to the next level.
Beauty Essentials helps widen your idea of what the beauty is and the opportunities that are available to those interested in the field.
I know more knowledge about creating a beauty business and how to create a hybrid product. Am looking forward to soon starting a skincare business!
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Enter your email to receive a full course catalog and more details.
Enter your email to receive a full course catalog and more details.
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