BEAUTY BUSINESS ESSENTIALS
Fashion Institute of Technology (FIT) faculty, alongside experts from Beauty Inc and leading entrepreneurs and beauty companies, help you learn industry practices on how to successfully take a beauty product to market. Lessons include understanding the beauty business landscape, developing a beauty product, formulation, packaging, and branding principles.
100% ONLINE

Kickstart Your Beauty Career

Self-paced assignments and hands-on projects reinforce critical knowledge and help develop skills in key areas including:

  • PRODUCT DEVELOPMENT
  • COSTING & SOURCING
  • BRAND IDENTITY
  • RETAIL MANAGEMENT
  • DATA-DRIVEN RETAIL

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NYU
96% of our students would recommend this program to a friend
Curriculum
Examine the history of the beauty industry and its expansion into categories such as skin care, body care, wellness, technology, and genderless cosmetics. Learn about the beauty business landscape and career opportunities, different business models, skills you need to succeed as a business owner, and how leading experts brought their ideas to market.
Learn how a beauty product is formulated, produced, and manufactured. Begin ideating your beauty product through understanding how to set price points, contract manufacturing, and sustainability in the production process.
Navigate the critical decisions behind the branding process — from naming to telling your brand’s story. Ideate packaging for your beauty product and present consumers with consistent brand identity through labeling and web-based marketing.
Understand the function of marketing in the beauty business industry. Identify your market and customer through understanding demographics and psychographics, forecasting beauty trends, then reach your customer with transparency marketing, and working with PR and media.
Learn the fundamental retail and distribution concepts that are key to business performance, such as overseeing ecommerce operations, working with beauty retailers like Sephora, pop-up retail, and how brands apply consumer research and analytics to a distribution plan. distribution plans.
Become a beauty entrepreneur. On YOUR schedule.
The program includes 5 online course modules and related skill-building activities. Each module is 3-5 hours and is broken into several shorter lessons that students complete at their own pace. Students earn a non-credit certificate of completion from FIT.

BUILD EXPERTISE

Learn from leading academic and beauty professionals with on-demand video lessons, and develop real-world skills through self-paced projects and assignments to create your own hero product concept.

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Gain practical understanding through real-world case studies and examples, and get first-hand tips and advice on how to bring a product to the beauty market from the biggest names in the business.

SET YOURSELF APART

Earn a Certificate of Achievement in Beauty Business Essentials from the world-renowned FIT to add to your profile and help you stand out from the rest.

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