BEAUTY BUSINESS ESSENTIALS COURSE

Fashion Institute of Technology (FIT) faculty, alongside experts from Beauty Inc and leading entrepreneurs and beauty companies, help you learn industry practices on how to successfully take a beauty product to market. This comprehensive beauty business essentials course delves into key aspects of the industry, including a deep understanding of the current beauty business landscape, developing a successful beauty product, mastering formulation techniques, learning about packaging, and branding principles.
100% ONLINE

Kickstart Your Beauty Career

Self-paced assignments and hands-on projects reinforce critical knowledge and help develop skills in key areas including:

  • Product development
  • Costing & sourcing
  • Brand identity
  • Retail management
  • Data-driven retail

Enter your email to get a sneak peek video of the course.

NYU
96% of our students would recommend this program to a friend
Curriculum
Examine the history of the beauty industry and its expansion into categories such as skin care, body care, wellness, technology, and genderless cosmetics. Learn about the beauty business landscape and career opportunities, different business models, skills you need to succeed as a business owner, and how leading experts brought their ideas to market.
Learn how a beauty product is formulated, produced, and manufactured. Begin ideating your beauty product through understanding how to set price points, contract manufacturing, and sustainability in the production process.
Navigate the critical decisions behind the branding process — from naming to telling your brand’s story. Ideate packaging for your beauty product and present consumers with consistent brand identity through labeling and web-based marketing.
Understand the function of marketing in the beauty business industry. Identify your market and customer through understanding demographics and psychographics, forecasting beauty trends, then reach your customer with transparency marketing, and working with PR and media.
Learn the fundamental retail and distribution concepts that are key to business performance, such as overseeing ecommerce operations, working with beauty retailers like Sephora, pop-up retail, and how brands apply consumer research and analytics to a distribution plan. distribution plans.
Become a beauty entrepreneur. On YOUR schedule.
The beauty business essentials program includes 5 online course modules and related skill-building activities. Each module is 3-5 hours and is broken into several shorter lessons that students complete at their own pace. Students earn a non-credit certificate of completion from FIT.

BUILD EXPERTISE

Learn from leading academic and beauty professionals with on-demand video lessons, and develop real-world skills through self-paced projects and assignments to create your own hero product concept.

pexels-cottonbro-3584948

GET STARTED NOW

Gain practical understanding through real-world case studies and examples, and get first-hand tips and advice on how to bring a product to the beauty market from the biggest names in the business.

SET YOURSELF APART

Earn a Certificate of Achievement in Beauty Business Essentials from the world-renowned FIT to add to your profile and help you stand out from the rest.

Instructors and Industry Experts
What Students Say About Yellowbrick Programs
GET MORE INFO
Enter your email to receive a sneak peek video and more details.

Privacy Policy | Terms of Use | FAQs

© 2023 Fashion Institute of Technology and Yellowbrick

Fashion Institute of Technology (FIT) faculty, alongside experts from Beauty Inc and leading entrepreneurs and beauty companies, help you learn industry practices on how to successfully take a beauty product to market. Lessons include understanding the beauty business landscape, developing a beauty product, formulation, packaging, and branding principles.

Enter your email to get a free sneak peek, course catalog, and career guide.

Parsons School of Design faculty, together with leaders from across the fashion world, will teach you about the key areas, and related career opportunities in the ever-evolving fashion industry.

Enter your email to get a free sneak peek, course catalog, and career guide.

Explore all areas of the film and television industry with this new 100% online program from faculty at New York University (NYU), and featuring experts from IndieWire and Rolling Stone, and leaders from across the industry.

Enter your email to get a free sneak peek, course catalog, and career guide.

Explore all areas of the music industry with this 100% online program from faculty at New York University’s Clive Davis Institute of Recorded Music, featuring experts from Billboard, and leaders from across the industry.

Enter your email to get a free sneak peek, course catalog, and career guide.

Explore all aspects of the streetwear industry, discover related careers, and build your skills with this online program from Parsons School of Design and Complex, featuring many recognized leaders from across the streetwear world.

Enter your email to get a free sneak peek, course catalog, and career guide.

Parsons School of Fashion faculty, together with insiders and experts from leading brands, help you learn the business side of fashion, explore key trends shaping the future of the industry, and gain an understanding of how fashion brands are built and launched. 

Enter your email to get a free sneak peek, course catalog, and career guide.

FIT Sneaker Essentials x Complex

Fashion Institute of Technology faculty, together with leaders from Complex and across the sneaker world, will teach you about the key areas, and related career opportunities in the ever-evolving sneaker industry.

Enter your email to get a free sneak peek, course catalog, and career guide.

New York University faculty, together with business leaders from across the sports world, will teach about emerging trends, and related career opportunities in the ever-evolving business of global sports and marketing.

Enter your email to get a free sneak peek, course catalog, and career guide.

Explore all areas of the film and television industry with this new 100% online program from faculty at New York University (NYU), and featuring experts from IndieWire and Rolling Stone, and leaders from across the industry.

Enter your email to get a free sneak peek, course catalog, and career guide.

New York University (NYU) faculty, alongside leading journalists from Rolling Stone and other news organizations, help you learn the industry practices and fundamental skills needed to produce news stories across audio, visual, and digital mediums.

Enter your email to get a free sneak peek, course catalog, and career guide.

Fashion Institute of Design & Merchandising (FIDM) faculty, alongside experts from WWD and the fashion industry, help aspiring fashion designers learn the skills needed to begin designing a fashion collection.

Enter your email to get a free sneak peek, course catalog, and career guide.

Explore all areas of the hospitality and tourism industry with this new 100% online program from New York University (NYU), featuring leaders from across the hospitality, tourism, and travel world.

Enter your email to get a free sneak peek, course catalog, and career guide.

Fashion Institute of Technology (FIT) faculty, together with insiders and experts from Footwear News and other leading brands, help you learn how to build a successful footwear company.

Enter your email to get a free sneak peek, course catalog, and career guide.

Fashion Institute of Technology (FIT) faculty, alongside experts from WWD and across the industry, help aspiring fashion stylists learn the skills needed to break into the fashion world.

Enter your email to get a free sneak peek, course catalog, and career guide.

Explore all areas of the performing arts industry with this new 100% online program from faculty at New York University (NYU), and featuring experts from Backstage and leaders from across the industry.

Enter your email to get a free sneak peek, course catalog, and career guide.

Leaders from across the gaming and esports world, together with faculty from Fashion Institute of Technology (FIT), will teach you about the key areas, and related career opportunities in the rapidly changing gaming industry.

Enter your email to get a free sneak peek, course catalog, and career guide.

Parsons faculty, together with design experts from Creative Bloq and across the industry, explore the critical stages of the UX journey with lessons covering a range of topics from usability research methods, design concepting, and wireframing, to the latest technologies shaping the future of modern user interface design. 

Enter your email to get a free sneak peek, course catalog, and career guide.

Parsons faculty, together with design experts from leading organizations, help you build knowledge and skills, explore key trends shaping the future of product design, and gain an understanding of how design, manufacturing, and marketing components work together within the product creation process.

Enter your email to get a free sneak peek, course catalog, and career guide.

Learn how beauty products are developed, packaged and marketed. Understand what it’s really like to be a boss beauty entrepreneur and how to be a successful beauty influencer through this cutting edge online certificate program from FIT, featuring Allure editors and top beauty professionals from across the globe.

Enter your email to get a free sneak peek, course catalog, and career guide.

Parsons faculty, together with entrepreneurs, industry experts and specialists from Printful and Shopify, uncover how to design a seamless, ecommerce enterprise. Lessons range from creating a marketing strategy, building a digital brand, designing a customer journey, optimizing SEO tools and paid media, utilizing data and KPI reporting, understanding distribution and logistics, and more.

Enter your email to get a free sneak peek, course catalog, and career guide.