BEAUTY BUSINESS ESSENTIALS COURSE

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Fashion Institute of Technology (FIT) faculty, alongside experts from Beauty Inc and leading entrepreneurs and beauty companies, help you learn industry practices on how to successfully take a beauty product to market. This comprehensive beauty business essentials course delves into key aspects of the industry, including a deep understanding of the current beauty business landscape, developing a successful beauty product, mastering formulation techniques, learning about packaging, and branding principles.
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100% ONLINE

Kickstart Your Beauty Career

Self-paced assignments and hands-on projects reinforce critical knowledge and help develop skills in key areas including:

  • Product development
  • Costing & sourcing
  • Brand identity
  • Retail management
  • Data-driven retail

Enter your email to get a sneak peek video of the course.

NYU
96% of our students would recommend this program to a friend
Curriculum
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Examine the history of the beauty industry and its expansion into categories such as skin care, body care, wellness, technology, and genderless cosmetics. Learn about the beauty business landscape and career opportunities, different business models, skills you need to succeed as a business owner, and how leading experts brought their ideas to market.
Learn how a beauty product is formulated, produced, and manufactured. Begin ideating your beauty product through understanding how to set price points, contract manufacturing, and sustainability in the production process.
Navigate the critical decisions behind the branding process — from naming to telling your brand’s story. Ideate packaging for your beauty product and present consumers with consistent brand identity through labeling and web-based marketing.
Understand the function of marketing in the beauty business industry. Identify your market and customer through understanding demographics and psychographics, forecasting beauty trends, then reach your customer with transparency marketing, and working with PR and media.
Learn the fundamental retail and distribution concepts that are key to business performance, such as overseeing ecommerce operations, working with beauty retailers like Sephora, pop-up retail, and how brands apply consumer research and analytics to a distribution plan. distribution plans.
Become a beauty entrepreneur. On YOUR schedule.
The beauty business essentials program includes 5 online course modules and related skill-building activities. Each module is 3-5 hours and is broken into several shorter lessons that students complete at their own pace. Students earn a non-credit certificate of completion from FIT.

BUILD EXPERTISE

Learn from leading academic and beauty professionals with on-demand video lessons, and develop real-world skills through self-paced projects and assignments to create your own hero product concept.

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Gain practical understanding through real-world case studies and examples, and get first-hand tips and advice on how to bring a product to the beauty market from the biggest names in the business.

SET YOURSELF APART

Earn a Certificate of Achievement in Beauty Business Essentials from the world-renowned FIT to add to your profile and help you stand out from the rest.

Instructors and Industry Experts
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Christine Chang
Christine ChangCo-CEO & Co-Founder, Glow Recipe
Sarah Lee
Sarah LeeCo-CEO & Co-Founder, Glow Recipe
Virginia Bonofiglio
Virginia BonofiglioAssociate Chairperson, Cosmetics & Fragrance Marketing Program, FIT
Karen Chambers
Karen ChambersExecutive Vice President, Iman Cosmetics
Jenny B. Fine
Jenny B. FineExecutive Editor of Beauty, WWD & Beauty Inc.
Ian Ginsberg
Ian GinsbergPresident, C.O. Bigelow Apothecaries
Elizabeth Forsyth
Elizabeth ForsythCEO, Sheencolor USA
Ron Robinson
Ron RobinsonCosmetic Chemist; Founder, BeautyStat Cosmetics
Elana Drell Szyfer
Elana Drell SzyferCEO, RéVive Skincare
Delphine Horvath
Delphine HorvathProfessor, Cosmetics & Fragrance Marketing, FIT
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What Students Say About Yellowbrick Programs –
I was able to establish my business, gain access to sell all my products in retail hair stores across my city and other states.
Tanisha Williams
Tanisha WilliamsBeauty Business Essentials Grad
It was something that I used to get a broader view of career and tenure - for those new to the industry I tell them it helps give you a more razored focus on other avenues that you may not have thought of.
Michael
MichaelBeauty Business Essentials Grad
My life improved. I started a career in my dream field, I feel more confident going forward in life with the knowledge I gained.
Jordan Sanders
Jordan SandersBeauty Business Essentials Grad
The course helped me remember why I have worked in the beauty industry for so long and gave me a new direction to take my skills to the next level.
Melissa Torres
Melissa TorresBeauty Business Essentials Grad
Beauty Essentials helps widen your idea of what the beauty is and the opportunities that are available to those interested in the field.
Anankhka Hocutt
Anankhka HocuttBeauty Business Essentials Grad
I know more knowledge about creating a beauty business and how to create a hybrid product. Am looking forward to soon starting a skincare business!
Jaleen
JaleenBeauty Business Essentials Grad
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© 2023 Fashion Institute of Technology and Yellowbrick

Fashion Institute of Technology (FIT) faculty, alongside experts from Beauty Inc and leading entrepreneurs and beauty companies, help you learn industry practices on how to successfully take a beauty product to market. Lessons include understanding the beauty business landscape, developing a beauty product, formulation, packaging, and branding principles.

Enter your email to get a free sneak peek, course catalog, and career guide.

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