BEAUTY BUSINESS ESSENTIALS
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Fashion Institute of Technology (FIT) faculty, alongside experts from Beauty Inc and leading entrepreneurs and beauty companies, help you learn industry practices on how to successfully take a beauty product to market. Lessons include understanding the beauty business landscape, developing a beauty product, formulation, packaging, and branding principles.
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100% ONLINE
Kickstart Your Beauty Career
Self-paced assignments and hands-on projects reinforce critical knowledge and help develop skills in key areas including:
- PRODUCT DEVELOPMENT
- COSTING & SOURCING
- BRAND IDENTITY
- RETAIL MANAGEMENT
- DATA-DRIVEN RETAIL
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96% of our students would recommend this program to a friend
Curriculum
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Examine the history of the beauty industry and its expansion into categories such as skin care, body care, wellness, technology, and genderless cosmetics. Learn about the beauty business landscape and career opportunities, different business models, skills you need to succeed as a business owner, and how leading experts brought their ideas to market.
Learn how a beauty product is formulated, produced, and manufactured. Begin ideating your beauty product through understanding how to set price points, contract manufacturing, and sustainability in the production process.
Navigate the critical decisions behind the branding process — from naming to telling your brand’s story. Ideate packaging for your beauty product and present consumers with consistent brand identity through labeling and web-based marketing.
Understand the function of marketing in the beauty business industry. Identify your market and customer through understanding demographics and psychographics, forecasting beauty trends, then reach your customer with transparency marketing, and working with PR and media.
Learn the fundamental retail and distribution concepts that are key to business performance, such as overseeing ecommerce operations, working with beauty retailers like Sephora, pop-up retail, and how brands apply consumer research and analytics to a distribution plan. distribution plans.
Become a beauty entrepreneur.
On YOUR schedule.
The program includes 5 online course modules and related skill-building activities. Each module is 3-5 hours and is broken into several shorter lessons that students complete at their own pace. Students earn a non-credit certificate of completion from FIT.
BUILD EXPERTISE
Learn from leading academic and beauty professionals with on-demand video lessons, and develop real-world skills through self-paced projects and assignments to create your own hero product concept.
GET STARTED NOW
Gain practical understanding through real-world case studies and examples, and get first-hand tips and advice on how to bring a product to the beauty market from the biggest names in the business.
SET YOURSELF APART
Earn a Certificate of Achievement in Beauty Business Essentials from the world-renowned FIT to add to your profile and help you stand out from the rest.
Instructors and Industry Experts
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What Students Say About Yellowbrick Programs
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The course forces you really to make the building blocks of a clothing brand. Right down to business plan, target market, potential store layouts, pop up shops, you name it. At the end of this course I found myself with an actually written business plan which I never thought I would have or needed. Now I have something professional to continuously build off.
I'm loving the course so far and it was just what I needed to take my brand to the next level.
The curriculum is extremely detailed, and the professors/industry experts are very articulate. They explain the ins and outs of the course in a way that translates easily to learners. Being able to complete the course at my own pace was also a huge plus for me since I work full time.
The Business/Entrepreneurship advice and experience gifted to me was very eye-opening information. I learned a lot about starting a streetwear brand and which approach would be best suited for the distribution of my future projects.
The course prepared me to deal with collaborators and investors in an orderly manner. I received a lot of advice on how to keep my brand original while sustaining full control and ownership over it.
The course prepared me to deal with collaborators and investors in an orderly manner. I received a lot of advice on how to keep my brand original while sustaining full control and ownership over it.
I don't feel as though I am walking into this blind anymore. I feel as though I've been given really great advice that has given me a clear path on how the industry runs and how I can fit myself into the market.
It prepared me by [giving me] a better understanding of the industry. I have more confidence in applying for positions now that I have completed the course.
The course is taught by experienced professionals and fantastic professors from a very good school, and that all of the foundational elements of fashion that you could possibly want to know is all there, and easy to understand.
The various sites and planners that I was provided for things like internships, mentorship, visual style, and portfolio planning was immensely helpful and will continue to be helpful as I apply to fashion schools and internships later on.
The various sites and planners that I was provided for things like internships, mentorship, visual style, and portfolio planning was immensely helpful and will continue to be helpful as I apply to fashion schools and internships later on.
This course really educates and prepares for the real world in the fashion industry. It shines a light on things that one would have never thought were a part of it and it's incredibly eye-opening.
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