Fundamentals of Global Sports Management

This cutting-edge online course will explore all aspects of the global sport ecosystem, and provide critical understanding of key job functions as well as emerging trends that are essential to building a successful career in sports.

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PROGRAM OVERVIEW

Learn the Business

Go inside the key areas of the industry with 30+ on demand video lessons and experiences and learn real-world skills with self-paced projects.

Map Your Career

Learn about all the various career paths in the sports world, and get first-hand tips and advice on how to achieve your goals from the industry leaders.

Boost Your Cred

Earn a Certificate of Completion in Fundamentals of Global Sports Management to add to your profile.

Instructors and industry experts

CURRICULUM

The program includes 6 modules. Each module is 3-5 hours, and is broken into several shorter lessons that students complete at their own pace. Upon successful completion of the program, students receive a non-credit certificate of completion from NYU.

Sport Course 1

Module 1. The Essence of Sports & Fandom

Learn about the history of organized sport, social issues in sports, and understand the background context for the digital transformation happening in sports.

Sport Course 2

Module 2. Sports Media & Marketing

Explore the elaborate marketing needs and digital innovations impacting events, teams, players, and endorsements.

Sport Course 3

Module 3. Sports Data & Analytics

Gain an understanding of how data-driven decision is driving the future of sports – from efficiency of a team based on movements to a profile of a player – with multi-million dollar consequences.

Sport Course 4

Module 4. Global Sport Ecosystem

Delve into the elaborate ecosystem that supports sports – from economics to organizational behavior to urban planning and relationships with local communities.

Sport Course 5

Module 5. The Transformative Power of Sport

Review nonprofit and social entrepreneurship organizations and the transformative impact sports can have for individuals, communities, and society.

Sport Course 6

Module 6. Sports Innovation & Disruption

Prepare for the future with lessons on recent innovations and emerging sports technology.

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