FUNDAMENTALS OF
GLOBAL SPORTS MANAGEMENT
New York University faculty, together with business leaders from across the sports world, will teach about emerging trends, and related career opportunities in the ever-evolving business of global sports and marketing.
100% ONLINE

Accelerate Your Career

Enhance your sports industry expertise in critical areas such as:
  • Emerging digital media and marketing channels
  • CRM and data-driven marketing and sales
  • Fan engagement and personalization
  • Technology driven marketing and sales activations
Enter your email to get a sneak peek video and more details.
NYU
96% of our students would recommend this program to a friend
Curriculum
Learn about the history of organized sport, social issues in sports, and understand the background context for the digital transformation happening in sports.
Explore the elaborate marketing needs and digital innovations impacting events, teams, players, and endorsements.
Gain an understanding of how data-driven decision is driving the future of sports – from efficiency of a team based on movements to a profile of a player – with multi-million dollar consequences.
Delve into the elaborate ecosystem that supports sports – from economics to organizational behavior to urban planning and relationships with local communities.
Review nonprofit and social entrepreneurship organizations and the transformative impact sports can have for individuals, communities, and society.
Prepare for the future with lessons on recent innovations and emerging sports technology.
Level up. On YOUR schedule.
The program includes 6 online course modules, and related skill-building activities. Each module is 3-5 hours, and is broken into several shorter lessons that students complete at their own pace. Students earn a non-credit certificate of completion from NYU.

Gain Expertise

Acquire the industry knowledge you need to boost your career through 30+ on demand video lessons from NYU faculty and sports business insiders.

Build Skills

Course assignments and hands-on projects reinforce key knowledge and help you build career skills.

Stand Out

Earn a Certificate of Completion from NYU’s renowned Preston Robert Tisch Institute for Global Sport to add to your resume.

Instructors and Industry Experts
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KevinFundamentals of Global Sports Management grad
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“I can study at my own pace and view educational content over lunch, during commutes, and during travel to other cities for conventions and conferences. Thanks so much for the support.”
ChrisFundamentals of Global Sports Management grad
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“It prepared me by [giving me] a better understanding of the industry. I have more confidence in applying for positions now that I have completed the course.”
Kylie SturgillFundamentals of Global Sports Management Grad
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After completing the course I accepted a full-time offer in the social media department with the New York Jets!
Kayode HammedFundamentals of Global Sports Management Grad
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Currently studying to become a FIFA licensed Agent, as the Fundamentals of Sports Management has helped in guiding my decision making aimed at becoming an improved manger of resources and personnel.
Ivan SurlinaFundamentals of Global Sports Management Grad
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I've been able to take the knowledge gained from the course and implement it in my day-to-day functions as a Fan Experience Coordinator.
Chanel SmithFundamentals of Global Sports Management Grad
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The Marketing & Sponsorship aspects of the course stuck out to me. Since my promotion, I have gained more sponsorship responsibility. I've actually pulled up notes from this course for reference in my responsibilities.
ChrisFundamentals of Global Sports Management grad
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“I took the course to gain a better understanding of the industry and to add it to my resume. I have a degree in finance but wanted something concrete to represent my interest and already vast knowledge of sports.”
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