FUNDAMENTALS OF
GLOBAL SPORTS MANAGEMENT
New York University faculty, together with business leaders from across the sports world, will teach about emerging trends, and related career opportunities in the ever-evolving business of global sports and marketing.
100% ONLINE

Accelerate Your Career

Enhance your sports industry expertise in critical areas such as:
  • Emerging digital media and marketing channels
  • CRM and data-driven marketing and sales
  • Fan engagement and personalization
  • Technology driven marketing and sales activations
Enter your email to get a sneak peek video and more details.
NYU
96% of our students would recommend this program to a friend
Curriculum
Learn about the history of organized sport, social issues in sports, and understand the background context for the digital transformation happening in sports.
Explore the elaborate marketing needs and digital innovations impacting events, teams, players, and endorsements.
Gain an understanding of how data-driven decision is driving the future of sports – from efficiency of a team based on movements to a profile of a player – with multi-million dollar consequences.
Delve into the elaborate ecosystem that supports sports – from economics to organizational behavior to urban planning and relationships with local communities.
Review nonprofit and social entrepreneurship organizations and the transformative impact sports can have for individuals, communities, and society.
Prepare for the future with lessons on recent innovations and emerging sports technology.
Level up. On YOUR schedule.
The program includes 6 online course modules, and related skill-building activities. Each module is 3-5 hours, and is broken into several shorter lessons that students complete at their own pace. Students earn a non-credit certificate of completion from NYU.

Gain Expertise

Acquire the industry knowledge you need to boost your career through 30+ on demand video lessons from NYU faculty and sports business insiders.

Build Skills

Course assignments and hands-on projects reinforce key knowledge and help you build career skills.

Stand Out

Earn a Certificate of Completion from NYU’s renowned Preston Robert Tisch Institute for Global Sport to add to your resume.

Instructors and Industry Experts
GET MORE INFO
Enter your email below to receive a course preview video and more details.
KevinFundamentals of Global Sports Management grad
Read More
“I can study at my own pace and view educational content over lunch, during commutes, and during travel to other cities for conventions and conferences. Thanks so much for the support.”
ChrisFundamentals of Global Sports Management grad
Read More
“It prepared me by [giving me] a better understanding of the industry. I have more confidence in applying for positions now that I have completed the course.”
Kylie SturgillFundamentals of Global Sports Management Grad
Read More
After completing the course I accepted a full-time offer in the social media department with the New York Jets!
Kayode HammedFundamentals of Global Sports Management Grad
Read More
Currently studying to become a FIFA licensed Agent, as the Fundamentals of Sports Management has helped in guiding my decision making aimed at becoming an improved manger of resources and personnel.
Ivan SurlinaFundamentals of Global Sports Management Grad
Read More
I've been able to take the knowledge gained from the course and implement it in my day-to-day functions as a Fan Experience Coordinator.
Chanel SmithFundamentals of Global Sports Management Grad
Read More
The Marketing & Sponsorship aspects of the course stuck out to me. Since my promotion, I have gained more sponsorship responsibility. I've actually pulled up notes from this course for reference in my responsibilities.
ChrisFundamentals of Global Sports Management grad
Read More
“I took the course to gain a better understanding of the industry and to add it to my resume. I have a degree in finance but wanted something concrete to represent my interest and already vast knowledge of sports.”
Previous
Next

Fashion Institute of Technology (FIT) faculty, alongside experts from Beauty Inc and leading entrepreneurs and beauty companies, help you learn industry practices on how to successfully take a beauty product to market. Lessons include understanding the beauty business landscape, developing a beauty product, formulation, packaging, and branding principles.

Enter your email to get a free sneak peek, course catalog, and career guide.

Parsons School of Design faculty, together with leaders from across the fashion world, will teach you about the key areas, and related career opportunities in the ever-evolving fashion industry.

Enter your email to get a free sneak peek, course catalog, and career guide.

Explore all areas of the film and television industry with this new 100% online program from faculty at New York University (NYU), and featuring experts from IndieWire and Rolling Stone, and leaders from across the industry.

Enter your email to get a free sneak peek, course catalog, and career guide.

Explore all areas of the music industry with this 100% online program from faculty at New York University’s Clive Davis Institute of Recorded Music, featuring experts from Billboard, and leaders from across the industry.

Enter your email to get a free sneak peek, course catalog, and career guide.

Explore all aspects of the streetwear industry, discover related careers, and build your skills with this online program from Parsons School of Design and Complex, featuring many recognized leaders from across the streetwear world.

Enter your email to get a free sneak peek, course catalog, and career guide.

Parsons School of Fashion faculty, together with insiders and experts from leading brands, help you learn the business side of fashion, explore key trends shaping the future of the industry, and gain an understanding of how fashion brands are built and launched. 

Enter your email to get a free sneak peek, course catalog, and career guide.

FIT Sneaker Essentials x Complex

Fashion Institute of Technology faculty, together with leaders from Complex and across the sneaker world, will teach you about the key areas, and related career opportunities in the ever-evolving sneaker industry.

Enter your email to get a free sneak peek, course catalog, and career guide.

New York University faculty, together with business leaders from across the sports world, will teach about emerging trends, and related career opportunities in the ever-evolving business of global sports and marketing.

Enter your email to get a free sneak peek, course catalog, and career guide.

Explore all areas of the film and television industry with this new 100% online program from faculty at New York University (NYU), and featuring experts from IndieWire and Rolling Stone, and leaders from across the industry.

Enter your email to get a free sneak peek, course catalog, and career guide.

New York University (NYU) faculty, alongside leading journalists from Rolling Stone and other news organizations, help you learn the industry practices and fundamental skills needed to produce news stories across audio, visual, and digital mediums.

Enter your email to get a free sneak peek, course catalog, and career guide.

Fashion Institute of Design & Merchandising (FIDM) faculty, alongside experts from WWD and the fashion industry, help aspiring fashion designers learn the skills needed to begin designing a fashion collection.

Enter your email to get a free sneak peek, course catalog, and career guide.

Explore all areas of the hospitality and tourism industry with this new 100% online program from New York University (NYU), featuring leaders from across the hospitality, tourism, and travel world.

Enter your email to get a free sneak peek, course catalog, and career guide.

Fashion Institute of Technology (FIT) faculty, together with insiders and experts from Footwear News and other leading brands, help you learn how to build a successful footwear company.

Enter your email to get a free sneak peek, course catalog, and career guide.

Fashion Institute of Technology (FIT) faculty, alongside experts from WWD and across the industry, help aspiring fashion stylists learn the skills needed to break into the fashion world.

Enter your email to get a free sneak peek, course catalog, and career guide.

Explore all areas of the performing arts industry with this new 100% online program from faculty at New York University (NYU), and featuring experts from Backstage and leaders from across the industry.

Enter your email to get a free sneak peek, course catalog, and career guide.

Leaders from across the gaming and esports world, together with faculty from Fashion Institute of Technology (FIT), will teach you about the key areas, and related career opportunities in the rapidly changing gaming industry.

Enter your email to get a free sneak peek, course catalog, and career guide.

Parsons faculty, together with design experts from Creative Bloq and across the industry, explore the critical stages of the UX journey with lessons covering a range of topics from usability research methods, design concepting, and wireframing, to the latest technologies shaping the future of modern user interface design. 

Enter your email to get a free sneak peek, course catalog, and career guide.

Parsons faculty, together with design experts from leading organizations, help you build knowledge and skills, explore key trends shaping the future of product design, and gain an understanding of how design, manufacturing, and marketing components work together within the product creation process.

Enter your email to get a free sneak peek, course catalog, and career guide.

Learn how beauty products are developed, packaged and marketed. Understand what it’s really like to be a boss beauty entrepreneur and how to be a successful beauty influencer through this cutting edge online certificate program from FIT, featuring Allure editors and top beauty professionals from across the globe.

Enter your email to get a free sneak peek, course catalog, and career guide.

Parsons faculty, together with entrepreneurs, industry experts and specialists from Printful and Shopify, uncover how to design a seamless, ecommerce enterprise. Lessons range from creating a marketing strategy, building a digital brand, designing a customer journey, optimizing SEO tools and paid media, utilizing data and KPI reporting, understanding distribution and logistics, and more.

Enter your email to get a free sneak peek, course catalog, and career guide.