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Explore all aspects of the streetwear industry, discover related careers, and build your skills with the Streetwear Essentials course from Parsons School of Design and Complex, featuring many recognized leaders from across the streetwear world.
Explore all aspects of the streetwear industry, discover related careers, and build your skills with this online program from Parsons School of Design and Complex, featuring many recognized leaders from across the streetwear world.
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PROGRAM OVERVIEW
LEARN THE BUSINESS
Gain valuable industry knowledge through on demand video lessons and experiences, and acquire real-world skills through self-paced projects.
MAP YOUR CAREER
Learn about all the various career paths in the streetwear world, and get first-hand tips and advice on how to achieve your goals from the biggest names in the business.
BOOST YOUR CRED
Learn from faculty from the renowned Parsons School of Design, and earn a Certificate of Completion from Parsons to add to your profile.
INSTRUCTORS & INDUSTRY EXPERTS
Heron Preston
Founder / Designer, Heron Preston, Parsons Alumnus
Jeff Staple
Founder / Designer, Staple Design
Estelle Bailey-Babenzien
Co-Owner, Noah / Experiential & Interior Designer
James Whitner
Founder, The Whitaker Group
Shanel Campbell
Parsons School of Design
Rhuigi Villaseñor
Founder / Creative Director, RHUDE
April Walker
Founder / Designer, Walker Wear
Michael Cherman
Founder / Creative Director, MA®KET
Don C
Founder / Designer, Just Don
Chris Lacy
Parsons School of Design
Rob Cristofaro
Co-Founder, Alife
Keanan Duffty
Former Director of MPS Fashion Management, Parsons School of Design
Nicky Diamond
Founder, Diamond Supply Co.
Maurice Malone
Founder / Designer, Williamsburg Garment Company & Maurice Malone
Leah McSweeney
Founder / Designer, Married to the Mob
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CURRICULUM
Streetwear Essentials program includes 5 video-based course modules, and related activities. Each module is broken into several shorter lessons that you complete at your own pace. Graduates of the program earn a non-credit certificate of completion from Parsons.
Parsons Module 1
Module 1: Streetwear Origins
With reflections from iconic designers and industry experts, trace streetwear’s evolution from its origins in niche counter-cultures to its standing as a force in fashion.
Parsons Module 2
Module 2: Designing Streetwear
Learn how to turn inspiration into garments with lessons on brand narrative and identity, typography and logos, materials, tech packs, and sampling.
Parsons Module 3
Module 3: Marketing, Branding and Visual Communication
Dive into marketing strategy—identifying your market, utilizing media, creating marketing materials, understanding trade shows and brand activations.
Parsons Module 4
Module 4: The Future Of Streetwear Retail and Distribution
Understand retail and its future: how will VR and AR, new models of e-commerce, 3D/4D printing, and direct-to-consumer sales change the face of retail?
Parsons Module 5
Module 5: Business and Entrepreneurship
Take a look into the business of fashion: learn how and where to sell products, if you’re ready for retail, and advice on strategic partnerships.
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