Explore key elements of UX — deep understanding of users, what they need, what they value, their abilities, and their limitations, while also taking into account the business goals and objectives behind the project.
Learn how to assess the needs, behaviors, and desires of a product’s end user through qualitative and quantitative methods and determine the best outcome within the time, budgetary and resource constraints of the project.
Explore how to use empathic user-centered design to understand a user’s context and interpret how they use and extract value from a product, and then apply these insights into a design.
Visual design plays a key role in creating successful products. Learn how text, colors, images, shapes, textures, volume, and the use of negative space are used to enhance the overall design and user interaction.
Explore the future of UX design: multi-sensory interaction, voice integration, automation and big data, personalization, and intuitive/predictive AI that allows users to interact with technology in a human-like way.
Learn from leading academic and business experts with on-demand video lessons, and develop real-world skills through self-paced projects and assignments.
Gain practical understanding through real-world case studies and examples, and get first-hand tips and advice on how to achieve your career goals from the biggest names in the business.
Set Yourself Apart
Earn a Certificate of Completion from the world-renowned Parsons to add to your profile and help you stand out from the crowd.
Instructors and Industry Experts –
Abigail PosnerDirector of the Brand Unit, Google
Agnes PyrchlaProduct Manager, Planet
Daniel HoltzmanCreative Director, frog design
John BrickerCreative Director & Principal, Gensler
Amir BaradaranTechnologist; Researcher; Founder of ABXR Studio
Daphne LinSenior Product Designer, Spotify
Tiago ValenteParsons Faculty
Hui YuanProduct Designer, Spotify
What Students Say About Yellowbrick Programs –
The course forces you really to make the building blocks of a clothing brand. Right down to business plan, target market, potential store layouts, pop up shops, you name it. At the end of this course I found myself with an actually written business plan which I never thought I would have or needed. Now I have something professional to continuously build off.
Billy PettsStreetwear Essentials Grad
I'm loving the course so far and it was just what I needed to take my brand to the next level.
Willeen CapehartFashion Industry Essentials
The curriculum is extremely detailed, and the professors/industry experts are very articulate. They explain the ins and outs of the course in a way that translates easily to learners. Being able to complete the course at my own pace was also a huge plus for me since I work full time.
Simone ArzoomanianMusic Industry Essentials Grad
The Business/Entrepreneurship advice and experience gifted to me was very eye-opening information. I learned a lot about starting a streetwear brand and which approach would be best suited for the distribution of my future projects. The course prepared me to deal with collaborators and investors in an orderly manner. I received a lot of advice on how to keep my brand original while sustaining full control and ownership over it.
Aidan McGeeStreetwear Essentials Grad
I don't feel as though I am walking into this blind anymore. I feel as though I've been given really great advice that has given me a clear path on how the industry runs and how I can fit myself into the market.
Alana HollenkampMusic Industry Essentials Grad
It prepared me by [giving me] a better understanding of the industry. I have more confidence in applying for positions now that I have completed the course.
ChrisFundamentals of Global Sports Management
The course is taught by experienced professionals and fantastic professors from a very good school, and that all of the foundational elements of fashion that you could possibly want to know is all there, and easy to understand.
The various sites and planners that I was provided for things like internships, mentorship, visual style, and portfolio planning was immensely helpful and will continue to be helpful as I apply to fashion schools and internships later on.
Abigail GallenFashion Industry Essentials Grad
This course really educates and prepares for the real world in the fashion industry. It shines a light on things that one would have never thought were a part of it and it's incredibly eye-opening.