FASHION BUSINESS ESSENTIALS SNEAK PEEK
Curriculum
Explore innovation and change, and effective uses of information technology in the fashion industry and in retail environments.
Learn about strategic business planning in the retail industry including costing, production, managing manufacturers, and communicating with factories.
Learn fashion branding principles and frameworks to build a brand from scratch and tell its authentic story to customers.
Learn about wholesale, DTC, and app-based retail business models. Develop an understanding of best practices in social media marketing and SEO.
Learn distribution strategies including trade shows and pop-up retail. Explore applications of data-driven retail opportunities and uses of predictive analytics to build a business.

Build Expertise

Learn how to build your retail brand – from data-driven marketing to communicating with factories – with on-demand video lessons, and develop real-world skills through self-paced projects and assignments.

Gain Insight

Gain practical understanding through real-world case studies and examples, and get first-hand tips and advice on how to achieve your career goals from the biggest names in the business.

Set Yourself Apart

Learn from faculty from the renowned Parsons School of Fashion, and earn a Certificate of Completion from Parsons to add to your profile.

Instructors and Industry Experts
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