featuring

SNEAKER ESSENTIALS COURSE

–

Fashion Institute of Technology faculty, together with leaders from Complex and across the sneaker world, will teach you about the key areas, and related career opportunities in the ever-evolving sneaker industry through Yellowbrick’s sneaker essentials course.

–

100% ONLINE

Boost Your Career
Build your sneaker industry skills and expertise in key areas such as:

Sneaker design and functionality
Manufacturing and distribution
Brand strategy and marketing
Publicity and media
Sneaker Law

Enter your email to get a sneak peek video and more details.

96% of our students would recommend this program to a friend

Curriculum

–

Explore the history of sneakers – from performance, to fashion, to self-expression – and the evolution of sneaker culture.

Gain an understanding of design considerations including the design brief, color, materials, parts and lasts, sketching and drafting, tech packs, and prototyping.

Go inside the factory to see how sneakers are made and learn about key steps like pattern making, upper assembly, outsole application, and production.

Learn about the ways a sneaker gets to market through exploration of trade shows, traditional and non-traditional retail, boutiques, select release dates and drop strategy, and conventions.

Dive into marketing strategy with modules on brand strategy, creating a brand story, marketing tactics, digital apps and web marketing, endorsements, collaborations, and more.

The experts from Complex lead instruction on sneaker media, social and video strategy, game changers in sneaker media history, and teach you how to create your own media.

Sneaker Law co-creators, Kenneth Anand and Jared Goldstein, guide you on how to get your sneaker business off the ground. Learn about company structures, intellectual property, how to protect your brand, and what you need to consider when making a sneaker deal.

Level up. On YOUR schedule.
–

The program includes 7 online course modules, and related skill-building activities. Each module is 3-5 hours, and is broken into several shorter lessons that students complete at their own pace. Students earn a non-credit certificate of completion from FIT.

Instructors and Industry Experts

–

Student Feedback

–

Since taking Sneaker Essentials, I left an industry I wasn't passionate about, and it motivated me to get a job in sneakers, and now I'm working at Footlocker HQ.

I enjoyed the course extremely, and it honestly helped me land my new job at the New Balance headquarters. I'm living my dream!

I would say to my friend that this course is something you will not regret. If you even have a slight passion for sneakers I believe this is the right course for you. It is different and very informative and the way the information is presented by different instructors prevents the course from becoming stagnant which is an added bonus to any course.

I took the course when I learned I just got accepted for an Internship in Footwear Product Management for adidas Originals. The course truly helped me to enter the Industry better prepared and aware of what creating a product entails.

I have been able to get more interviews with fashion companies and sneaker companies

The design your own boutique course made me stretch myself in ways I have never done. Coming up with a building layout, figuring out how to get a logo, coming up with my mission; it all showed me how hard these store owners actually work to give consumers a great experience. The average person would never know this had it not been for this course. I now have a whole portfolio to open up my own store if I wanted too.

My perspective on combining business and art has shifted. I'm more confident in business and more focused on monetizing my creativity.

If you’d like to hear from more #SneakerSchool students, check out their testimonials here.

GET MORE INFO
Enter your email to receive a sneak peek video and more details.

SNEAKER ESSENTIALS COURSE

Learn The Business

Map Your Career

Boost Your Cred

Bill Carroll

Production Director, Centennial Broadcasting

I'm most proud of taking the courage to start a music foundation and help musicians with any kind of disability and who are on the spectrum. It's something close to me and very important to nourish.

B. Danielle Watkins

Chief Programmer, iElevate Media Group

Writing is my passion, creating is my heart, and telling stories gives me an escape I've never found anywhere else, so to be doing that for the masses is what success looks like for me.

Timothy Clarke

Mixshow DJ/Personality, Radio One/Urban One, Sirius XM

I want to be able to help upcoming artists be heard and seen on a global level, and be known as one of the biggest DJs turned A&R in hip-hop culture.

Sabrina

Assistant Project Manager, Dirt Rock Empire

For me, success means continuing to learn and grow everyday. Next, I hope to become an even bigger voice in the industry and help encourage positive change.

Rebecca Lu

Business Development, Joes Footwear

The biggest challenge is you never know when you will be challenged - they just pop out somehow, even you think you are doing the best. So don’t take challenge as monster, always be positive and do whatever you can.

Pavlina Koleva

UX/UI Designer, Pixum

To be a designer means you give people better experience, you help people and you try to see things through their eyes. Creating flexible products even for people with disabilities is great achievement. Design was and always will be part of people's life.

Leslie Peterson

Coordinator - Center of Excellence, NBCUniversal

One of the hardest parts of my journey was moving to New York City from a small town and learning how to navigate the corporate world. Everyday I am learning something new and need to be okay with not knowing everything.

KeNisha Ruff

Founder, Marie Hunter Beauty

Less than 1% of luxury beauty founders are black. I am laying the groundwork for black founders to enter the prestige sector and using my company to inspire, break the stigma surrounding mental health, and fight climate change.

John Paul Endab

Physical Education Teacher, Joppa High School

As an educator, I truly believe that learning is a continuous process. It give us an opportunity to satisfy our curiosity, pursue our interests, or try new things.

Elena Takmakova

Manager - International Production, Universal Music Group

The thing that keeps me on track is remembering how far I've come. Just that simple feeling of being proud of myself can make miracles.

Deyonte

Fashion Designer, DWC Project Runway Season 16 Contestant

Everyone has challenges and obstacles they face in the industry. It's what you do with those minor situations that help you become better if you allow it. You have to fight for your vision and be relentless.

SNEAKER ESSENTIALS COURSE

Learn The Business

Map Your Career

Boost Your Cred

Bill Carroll Production Director, Centennial Broadcasting I'm most proud of taking the courage to start a music foundation and help musicians with any kind of disability and who are on the spectrum. It's something close to me and very important to nourish.

B. Danielle Watkins Chief Programmer, iElevate Media Group Writing is my passion, creating is my heart, and telling stories gives me an escape I've never found anywhere else, so to be doing that for the masses is what success looks like for me.

Timothy Clarke Mixshow DJ/Personality, Radio One/Urban One, Sirius XM I want to be able to help upcoming artists be heard and seen on a global level, and be known as one of the biggest DJs turned A&R in hip-hop culture.

Sabrina Assistant Project Manager, Dirt Rock Empire For me, success means continuing to learn and grow everyday. Next, I hope to become an even bigger voice in the industry and help encourage positive change.

Rebecca Lu Business Development, Joes Footwear The biggest challenge is you never know when you will be challenged - they just pop out somehow, even you think you are doing the best. So don’t take challenge as monster, always be positive and do whatever you can.

Pavlina Koleva UX/UI Designer, Pixum To be a designer means you give people better experience, you help people and you try to see things through their eyes. Creating flexible products even for people with disabilities is great achievement. Design was and always will be part of people's life.

Leslie Peterson Coordinator - Center of Excellence, NBCUniversal One of the hardest parts of my journey was moving to New York City from a small town and learning how to navigate the corporate world. Everyday I am learning something new and need to be okay with not knowing everything.

KeNisha Ruff Founder, Marie Hunter Beauty Less than 1% of luxury beauty founders are black. I am laying the groundwork for black founders to enter the prestige sector and using my company to inspire, break the stigma surrounding mental health, and fight climate change.

John Paul Endab Physical Education Teacher, Joppa High School As an educator, I truly believe that learning is a continuous process. It give us an opportunity to satisfy our curiosity, pursue our interests, or try new things.

Elena Takmakova Manager - International Production, Universal Music Group The thing that keeps me on track is remembering how far I've come. Just that simple feeling of being proud of myself can make miracles.

Deyonte Fashion Designer, DWC Project Runway Season 16 Contestant Everyone has challenges and obstacles they face in the industry. It's what you do with those minor situations that help you become better if you allow it. You have to fight for your vision and be relentless.

Bill Carroll

Production Director, Centennial Broadcasting

I'm most proud of taking the courage to start a music foundation and help musicians with any kind of disability and who are on the spectrum. It's something close to me and very important to nourish.

B. Danielle Watkins

Chief Programmer, iElevate Media Group

Writing is my passion, creating is my heart, and telling stories gives me an escape I've never found anywhere else, so to be doing that for the masses is what success looks like for me.

Timothy Clarke

Mixshow DJ/Personality, Radio One/Urban One, Sirius XM

I want to be able to help upcoming artists be heard and seen on a global level, and be known as one of the biggest DJs turned A&R in hip-hop culture.

Sabrina

Assistant Project Manager, Dirt Rock Empire

For me, success means continuing to learn and grow everyday. Next, I hope to become an even bigger voice in the industry and help encourage positive change.

Rebecca Lu

Business Development, Joes Footwear

The biggest challenge is you never know when you will be challenged - they just pop out somehow, even you think you are doing the best. So don’t take challenge as monster, always be positive and do whatever you can.

Pavlina Koleva

UX/UI Designer, Pixum

To be a designer means you give people better experience, you help people and you try to see things through their eyes. Creating flexible products even for people with disabilities is great achievement. Design was and always will be part of people's life.

Leslie Peterson

Coordinator - Center of Excellence, NBCUniversal

One of the hardest parts of my journey was moving to New York City from a small town and learning how to navigate the corporate world. Everyday I am learning something new and need to be okay with not knowing everything.

KeNisha Ruff

Founder, Marie Hunter Beauty

Less than 1% of luxury beauty founders are black. I am laying the groundwork for black founders to enter the prestige sector and using my company to inspire, break the stigma surrounding mental health, and fight climate change.

John Paul Endab

Physical Education Teacher, Joppa High School

As an educator, I truly believe that learning is a continuous process. It give us an opportunity to satisfy our curiosity, pursue our interests, or try new things.

Elena Takmakova

Manager - International Production, Universal Music Group

The thing that keeps me on track is remembering how far I've come. Just that simple feeling of being proud of myself can make miracles.

Deyonte

Fashion Designer, DWC Project Runway Season 16 Contestant

Everyone has challenges and obstacles they face in the industry. It's what you do with those minor situations that help you become better if you allow it. You have to fight for your vision and be relentless.