MUSIC INDUSTRY ESSENTIALS

Faculty from New York University’s Clive Davis Institute, together with leaders from across the music world, will teach you about the key areas and related career opportunities in the rapidly changing music industry.

Faculty from NYU’s Clive Davis Institute, together with leaders from across the music world, will teach you about the key areas, and related career opportunities in the rapidly changing music industry.

BOOST YOUR CAREER

Build your music industry skills and expertise in key areas such as:

MARKETING
PRODUCTION
REVENUE STREAMS
IMAGE DEVELOPMENT

LEVEL UP.
ON YOUR
SCHEDULE.

The program includes 6 online course modules, and related skill-building activities. Each module takes 3-5 hours to complete, and is broken into several shorter lessons that students finish at their own pace. Students earn a non-credit certificate of completion from NYU.

LEARN THE
BUSINESS

MAP YOUR
CAREER

BOOST YOUR
CRED

Instructors and Industry Experts

curriculum

1

Explore the path from an idea to a song, the evolving role of the record producer, and the development of music in the digital age.

2

Follow the money – the music industry is a complicated, multi-billion dollar business. Learn about deals, licensing, management, publishing, and more.

3

Dive into performance, authenticity, and artist personas on the path to helping an artist achieve – and maximize – their potential.

4

Understand the importance and impact of sharing your story and avenues to connect, from social media to journalism to fan engagement.

5

Gain insight into the intricate process of producing a record from production philosophy to the role of music producers.

6

Learn how to identify your audience and master emerging marketing channels.

CURRICULUM

1

Explore the path from an idea to a song, the evolving role of the record producer, and the development of music in the digital age.

2

Follow the money – the music industry is a complicated, multi-billion dollar business. Learn about deals, licensing, management, publishing, and more.

3

Dive into performance, authenticity, and artist personas on the path to helping an artist achieve – and maximize – their potential.

4

Understand the importance and impact of sharing your story and avenues to connect, from social media to journalism to fan engagement.

5

Gain insight into the intricate process of producing a record from production philosophy to the role of music producers.

6

Learn how to identify your audience and master emerging marketing channels.

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