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MUSIC INDUSTRY ESSENTIALS SNEAK PEEK

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Expert Instructors

CURRICULUM

The program includes 6 modules. Each module is 2-3 hours, and is broken into several shorter lessons that you complete at your own pace. Upon successful completion of the program, students receive a non-credit certificate of completion from NYU.

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Curriculum

Course 1 History of the Recording Industry

1

Explore the path from an idea to a song, the evolving role of the record producer, and the development of music in the digital age.

Course 2 Money Matters in Music

2

Follow the money – the music industry is a complicated, multi-billion dollar business. Learn about deals, licensing, management, publishing, and more.

Course 3 Creativity in Content and Artistry

3

Dive into performance, authenticity, and artist personas on the path to helping an artist achieve – and maximize – their potential.

Course 4 Building Your Image

4

Understand the importance and impact of sharing your story and avenues to connect, from social media to journalism to fan engagement.

Course 5 Producing the Record

5

Gain insight into the intricate process of producing a record from production philosophy to the role of music producers.

Course 6 Marketing Music in the New Economy

6

Learn how to identify your audience and master emerging marketing channels.

You will receive enrollment instructions, course details, and related program updates from Yellowbrick after signing up.

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