Fashion Institute of Technology (FIT) faculty, together with insiders and experts from Footwear News and other leading brands, help you learn how to build a successful footwear company. Lessons include navigating the footwear production cycle, analyzing footwear industry trends, sourcing & costing materials, communicating with factories, and understanding the modern customer.
Accelerate Your Career
Self-paced assignments and industry projects to reinforce learnings and help develop skills in critical areas, including:
COSTING & SOURCING
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96% of our students would recommend this program to a friend
Learn about the history and evolution of the footwear business, and understand the stages of the footwear production cycle from ideation to manufacturing, supply chain, and creating a cohesive collection for a specific consumer demographic.
Understand the footwear production process, beginning from a shoe prototype to how it’s sold in stores while learning how to set price points, size grading, and footwear sustainability practices.
Develop a brand story by examining the decisions behind the branding process — from naming the brand to presenting consumers with a consistent brand identity using labeling and web-based marketing.
Discover different strategies businesses use to find their consumers in wholesale, direct-to-consumer, or app-based opportunities and the real marketing opportunities for brand awareness, merchandising or communication.
Learn what it takes to become a successful footwear entrepreneur — from managing relationships with retailers, trade show opportunities, ecommerce operations, approaches to pop-up shops, and distribution plans.
Become a footwear entrepreneur. On YOUR schedule.
The program includes 5 online course modules and related skill-building activities. Each module is 3-5 hours and is broken into several shorter lessons that students complete at their own pace. In addition, students earn a non-credit certificate of completion from FIT.
LEARN THE BUSINESS
Get insider access to the footwear business from leading academic and business experts with on-demand video lessons, and develop real-world skills through self-paced projects and assignments.
ACHIEVE YOUR GOALS
Learn about the various career paths in the footwear business and what it takes to become a footwear entrepreneur through first-hand tips from the biggest names in the industry.
BOOST YOUR CAREER
Earn a Certificate of Achievement in Footwear Business Foundations from the world-renowned FIT to add to your profile and help you stand out from the rest.
Instructors and Industry Experts –
Sarah MullinsAsst. Chair, Footwear & Accessories Design Program, FIT
Sarah FlintFounder & Designer, Sarah Flint Designer Shoes
Matt PriestPresident & CEO, Footwear Distributors & Retailers of America
Jessica RichCEO & Shoe Designer, Jessica Rich
Chris WichertCo-Founder, KOIO
Gregg WoodcockAdjunct Professor, FIT
Michael AtmoreChief Brand Officer, Fairchild Media Group; Editorial Director, Footwear News
Dee Ocleppo - HilfigerFashion Designer & Entrepreneur
What Students Say About Yellowbrick Programs–
The course forces you really to make the building blocks of a clothing brand. Right down to business plan, target market, potential store layouts, pop up shops, you name it. At the end of this course I found myself with an actually written business plan which I never thought I would have or needed. Now I have something professional to continuously build off.
Billy PettsStreetwear Essentials Grad
I'm loving the course so far and it was just what I needed to take my brand to the next level.
Willeen CapehartFashion Industry Essentials
The curriculum is extremely detailed, and the professors/industry experts are very articulate. They explain the ins and outs of the course in a way that translates easily to learners. Being able to complete the course at my own pace was also a huge plus for me since I work full time.
Simone ArzoomanianMusic Industry Essentials Grad
The Business/Entrepreneurship advice and experience gifted to me was very eye-opening information. I learned a lot about starting a streetwear brand and which approach would be best suited for the distribution of my future projects. The course prepared me to deal with collaborators and investors in an orderly manner. I received a lot of advice on how to keep my brand original while sustaining full control and ownership over it.
Aidan McGeeStreetwear Essentials Grad
I don't feel as though I am walking into this blind anymore. I feel as though I've been given really great advice that has given me a clear path on how the industry runs and how I can fit myself into the market.
Alana HollenkampMusic Industry Essentials Grad
It prepared me by [giving me] a better understanding of the industry. I have more confidence in applying for positions now that I have completed the course.
ChrisFundamentals of Global Sports Management
The course is taught by experienced professionals and fantastic professors from a very good school, and that all of the foundational elements of fashion that you could possibly want to know is all there, and easy to understand.
The various sites and planners that I was provided for things like internships, mentorship, visual style, and portfolio planning was immensely helpful and will continue to be helpful as I apply to fashion schools and internships later on.
Abigail GallenFashion Industry Essentials Grad
This course really educates and prepares for the real world in the fashion industry. It shines a light on things that one would have never thought were a part of it and it's incredibly eye-opening.
Elise CullenFashion Industry Essentials Grad
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