FOOTWEAR BUSINESS FOUNDATIONS
Fashion Institute of Technology (FIT) faculty, together with insiders and experts from Footwear News and other leading brands, help you learn how to build a successful footwear company. Lessons include navigating the footwear production cycle, analyzing footwear industry trends, sourcing & costing materials, communicating with factories, and understanding the modern customer.
100% ONLINE

Accelerate Your Career

Self-paced assignments and industry projects to reinforce learnings and help develop skills in critical areas, including:

  • PRODUCT DEVELOPMENT
  • COSTING & SOURCING
  • BRAND IDENTITY
  • RETAIL MANAGEMENT
  • DATA-DRIVEN RETAIL

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NYU
96% of our students would recommend this program to a friend
Curriculum
Learn about the history and evolution of the footwear business, and understand the stages of the footwear production cycle from ideation to manufacturing, supply chain, and creating a cohesive collection for a specific consumer demographic.
Understand the footwear production process, beginning from a shoe prototype to how it’s sold in stores while learning how to set price points, size grading, and footwear sustainability practices.
Develop a brand story by examining the decisions behind the branding process — from naming the brand to presenting consumers with a consistent brand identity using labeling and web-based marketing.
Discover different strategies businesses use to find their consumers in wholesale, direct-to-consumer, or app-based opportunities and the real marketing opportunities for brand awareness, merchandising or communication.
Learn what it takes to become a successful footwear entrepreneur — from managing relationships with retailers, trade show opportunities, ecommerce operations, approaches to pop-up shops, and distribution plans.
Become a footwear entrepreneur.
On YOUR schedule.

The program includes 5 online course modules and related skill-building activities. Each module is 3-5 hours and is broken into several shorter lessons that students complete at their own pace. In addition, students earn a non-credit certificate of completion from FIT.

LEARN THE BUSINESS

Get insider access to the footwear business from leading academic and business experts with on-demand video lessons, and develop real-world skills through self-paced projects and assignments.

ACHIEVE YOUR GOALS

Learn about the various career paths in the footwear business and what it takes to become a footwear entrepreneur through first-hand tips from the biggest names in the industry.

BOOST YOUR CAREER

Earn a Certificate of Achievement in Footwear Business Foundations from the world-renowned FIT to add to your profile and help you stand out from the rest.

Instructors and Industry Experts
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