Learn All Angles of the Sneaker Business

Featuring FIT faculty and leading industry experts from top sneaker brands

One-Time Payment: Best Value

Monthly Installment Plans:


  • Course Catalog (.pdf)
  • 6 courses
  • 20+ hours of on-demand video
  • Certificate of Achievement from FIT
  • Access on desktop and mobile
  • Facilitated group community
  • Q&A with industry leaders


      After completing Sneaker Essentials, you will have an understanding of the complete sneaker industry, including:

  • The history of sneakers and context that led to key innovations
  • The importance of the shoe last in the creation of a shoe
  • Sneaker parts and logo placement
  • The purposes of a design calendar and design brief
  • Sequencing of sketching, drafting and prototyping in the design cycle
  • Key types of tools and production equipment used in the creation of sneakers
  • Framework for comparison of different sneaker construction techniques
  • The difference between trade shows and consumer facing conferences
  • Pattern making, pattern grading, and fit
  • The quality control process in manufacturing
  • The various career paths available in the sneaker industry
  • How to create a mood board to show themes and color ideas
  • Traditional and alternative distribution channels
  • How to analyze the resale market and aftermarket product value
  • How to create a brand story and identify brand attributes
  • Methods boutiques use to differentiate themselves and drive growth
  • The role of traditional and non-traditional tactics in brand building and marketing
  • The role of sneaker media and influencers in modern marketing and branding
  • Marketing tactics across media channels
  • Endorsements and collaborations
  • How to develop your own personal brand
  • How to create your own high-quality digital media
  • How to develop a career plan to achieve your goals
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