Designing the Site: Images: Images, Images, Images
What is it that makes e-tail design meaningful? It’s about how you use images and how you place them so that the customer who visits your site understands what you want them to feel and do. How do you want them to interact with your brand? Think of e-tail design as the flagship of your company. Even if you were only on an e-commerce platform, it’s still the flagship of your brand because everyone has access to it.
So, how do you use images to evoke a feeling? What types of images do you want to have? Even if it’s only a single shot of the product, that shot of the product needs to be so beautifully done that it compels the buyer to click and transact with you. Or, if you want to use people, how does your image represent how your brand views the community as a whole or to your shoppers? So, it’s really important how you think about the image.
The next thing is to understand how you want those images placed on the page. One important aspect you’ll learn about is the symmetry and balance of the actual website pages. How do you want the customer to navigate through each page? Do you want your customer to view an ad campaign upon their first visit to your website? Do you want to ask them for their email from the moment they click on your website?
You really have to think about the design of what your e-tail business will look like. All these factors play important roles to ensure your success.
