What does a Fashion Publicist do?
Fashion Publicists create and manage the public image of fashion houses, designers, publications, and events related to fashion such as runway shows. They promote their clients through media placements, press releases, and other promotional opportunities. Additionally, they work alongside marketing personnel to increase consumer awareness of the brand’s products and overall messaging.
How much does a Fashion Publicist make?
According to Ziprecruiter, Fashion Publicists maintain a national annual salary of $74,730, which is an hourly wage of $35.92. In general, entry-level publicists start around $35,000 annually. Senior-level publicists make an annual average of $63,000. In addition, the range in salary widely depends on factors including skill and seniority level.
What impact does this career have towards the fashion industry?
A Fashion Publicist is responsible for how a brand or designer is perceived by consumers and the general public. They also control the level of hype around a brand’s products, which in turn affects demand, pricing, and scarcity. Fashion is already a visual industry, and a public relations specialist heightens that. Their ability to communicate a story and message determines how successful a brand will be in building a following.
What is the job outlook for a Fashion Publicist?
Forecasts predict that global apparel revenue will grow to $2.25 trillion by 2025. According to the U.S. Bureau of Labor Statistics (BLS), job opportunities for public relations specialists (including Fashion Publicists) are expected to increase at a rate of 11% percent during the 2019-2029 decade (www.bls.gov).
Fashion Business Essentials contributor, Deputy Managing Editor at WWD
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