How To Become A Social Media Manager in Footwear
Social Media Manage Career Profile, Salary & Job Outlook
What does a Social Media Manager do?
Social Media Managers in Footwear create and manage multiple social media accounts for a sneaker brand or vertical. In addition, they write engaging copy, post videos and images that engage the sneaker audience, follow online conversations and solve customer concerns using social media platforms. Footwear Social Media Managers also develop content to inform, educate, and engage a brand’s audience to increase awareness and achieve marketing goals.
How much does a Social Media Manager make?
According to Glassdoor, Footwear Social Media Managers make a national average of $63,362 or $30.46 an hour. In general, entry-level social media coordinators make around $40,658 annually, with senior-level footwear social media managers making $125,000 a year.
What impact does this career have towards the sneaker industry?
Social Media Managers in Footwear become a direct touchpoint to the sneaker audience regarding sneakers or a sneaker launch. They are also close to the community they are engaging and building with, representing a brand or vertical through their customer engagement and service skills. Because of their access to the sneaker audience, they are able to quickly identify any strategic weaknesses and make recommendations for improvements.
What is the job outlook for a Social Media Manager?
The Footwear market is expected to show a volume growth of 4.0%. According to the U.S. Bureau of Labor Statistics (BLS), job growth in the advertising, promotions, and marketing industry (including Social Media Managers in Footwear) is projected to grow ten percent during the 2020-2030 decade.
How to kick-off your career:
- Stay up to date on social media trends, hashtags, community initiatives, and platforms.
- Collect inspiration from your favorite sneaker social media accounts.
- Take an Analytics class in order to understand and communicate data.
- Download our Ultimate Sneaker Career Guide to understand the pathway into this career.
- Explore our Sneaker Essentials online course to understand the Brand Strategy & Marketing.
Learn from:
Jeron Smith
Sneaker Essentials contributor,
SC30, Inc.
Experiences: Chief Marketing Officer
Related Careers:
Footwear Editor | Copywriter | Marketing Manager | Email Marketing Specialist | Photographer | Photo Retoucher | Public Relations
