How To Become A Marketing Manager in Footwear

Footwear Marketing Managers bring to life the story of the sneaker for an audience to consume.

Career Profile, Salary & Job Outlook —

What does a Footwear Marketing Manager do?

Footwear Marketing Managers support a footwear category’s sales objectives and drive sell-through for designated accounts. For example, they create marketing plans inclusive of in-store, digital, social, experiential activations, influencer programs, consumer promotions, sales associate incentives, and community engagement. They also drive sneaker activations and campaign management — from planning to execution, tracking the success of implemented activation plans, and documenting key learnings. In addition, this role works collaboratively across the Marketing team, Creative, and Sales.

How much does a Footwear Marketing Manager make?

According to Comparably, Footwear Marketing Managers make a national average of $87,440 or $42.04 an hour in 2021. Moreover, entry-level marketing associates make around $48,000 annually, with senior-level marketing managers making $154,000 a year.

What impact does this career have towards the sneaker industry?

Footwear Marketing Managers bring to life the story of the sneaker for an audience to consume. In addition, they help rapidly expand a sneaker or sneaker line’s brand awareness, visibility, and community engagement. Their role creates extraordinary experiences, solutions, and ideas to help market a sneaker and energizes the sneaker consumer to purchase.

What is the job outlook for a Footwear Marketing Manager?

The Footwear market is expected to show a volume growth of 4.0% in 2022. According to the U.S. Bureau of Labor Statistics (BLS), job growth within marketing managers (including Email Marketing Specialists, Footwear) is projected to grow ten percent from 2020 to 2030 (

How to kick-off your career:

  • Learn and be aware of the sneaker market from its companies to leading influences.
  • Research and get familiar of marketing campaigns, highest performing collaborations, and sneaker releases.
  • Pinpoint your skillset with The Ultimate Sneaker Career Guide.
  • Explore the Sneaker Essentials online course to understand Brand Strategy and Marketing.
Learn about Jeron Smith and jobs like Email Marketing Specialists, Marketing Managers, and more.

Learn from:
Jeron Smith
Sneaker Essentials contributor, SC30, Inc.

Experiences: Chief Marketing Officer

Related Careers:

Footwear Editor | Copywriter | Business Development Manager | Email Marketing Specialist | Photographer | Photo Retoucher | Public Relation | Social Media Manager | Buyer | Merchandising Coordinator | Visual Merchandiser | Store Manager | Sneaker Order Fulfillment Associate | Customer Service Representative

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