Creative Director, Footwear

Footwear Creative Directors steer and drive the conceptualization process by researching functional, product concepts and outlining areas of innovation.

What does a Footwear Creative Director do?

Footwear Creative Directors shape and steer sneakers through leading advanced design solutions and direction to the look of a brand’s ethos. In general, they seamlessly work cross-functionally with design teams to influence and develop current and future initiatives. They do this according to market trends and overall design direction to ensure consistency across sneakers lines. Furthermore, they steer and drive the conceptualization process by researching functional, product concepts and outlining areas of innovation.

How much does this career make?

According to Comparably, Footwear Creative Directors make an average of $133,333 annually or $64.10 an hour in 2021. Nationally, junior creative directors make around $65,000 annually, with senior-level creative directors making $180,00 a year.

What impact does this career have towards the sneaker industry?

Footwear Creative Directors are at the forefront of design trends and innovation, as well as their application. They are key in functional relationships across a brand’s leadership team, design team, and innovation teams through inspiring and motivating teams to pursue cutting edge ideas that are innovating and original in the market.

What is the job outlook for a Creative Director in Footwear?

The Footwear market is expected to show a volume growth of 4.0% in 2022. According to the U.S. Bureau of Labor Statistics (BLS), job growth in the fashion design industry (including Creative Directors, Footwear) is projected to grow one percent during the 2018-2028 decade (

Jon Tang, Footwear Creative Director

Learn from:
Jon Tang
Sneaker Essentials contributor, Fronteer

Founder & Creative Director, Fronteer
Senior Designer, Collaborations & Special Projects, K-Swiss

Related Careers:

Men’s Footwear Designer | Women’s Footwear Designer | Kid’s Footwear Designer | Footwear Graphic Designer | Product Line Manager | Product Development Manager | Materials Designer | Color Designer | Athletic Footwear Designer | Product Developer | Design Engineer | Photographer | Photo Retoucher

Share on facebook
Share on twitter
Share on linkedin



Your Ultimate Career Guide into the Sneaker Industry

A step-by-step career planning guide to start your sneaker career, including types of sneaker jobs, the sneaker industry, and more.

What if your sneaker brand gets a cease and desist?

Your sneaker design just got a cease and desist. Here’s how to handle it.


Stay up to date on the latest in design, technology, fashion, sports, and more by signing up for the Yellowbrick mailing list.