How you can beat perfectionism as a creative entrepreneur

According to Forbes, the creator economy is estimated to be at almost one billion dollars in 2021. With the massive growth brought by work from home flexibility, the creator economy has seen an influx of aspiring creators. Many of them fantasize about pursuing their passion and doing something they love while finding financial security. This growing creator economy is estimated to be 50 million strong. It’s an industry built by influencers, bloggers, videographers, and anyone who uses social media to activate and monetize their community. Many, who have started their own businesses, have seen $800 million in venture capital invested since October 2020.

But as creators navigate the creator economy gold rush, many don’t come to light. Many creative entrepreneurs ideate or conceptualize their brands but then fall into a holding pattern. This prevents them from launching or executing. Rates of perfectionism among Millennials and Gen Z are at the highest, studies reported by EAB show. The perfectionism epidemic is the cause of the rise of behaviors such as intrinsic drives to reach a perfectionistic goal. It also tries to meet high expectations of others, and hold others to impossibly high standards. This obsession towards perfection leads to a rut — intervening in a brand launch, new product, or service ever coming to fruition. 

As a co-founder of Faculty, a cosmetics brand for the new wave of masculinity, Fenton Jagdeo understands the highs and lows of launching a business and following through with yourself, your partners, and your community. With the launch of our newest course alongside FIT featuring Beauty Inc, Yellowbrick sits down with Fenton on tips on how a creative entrepreneur can follow through.

Practicing mindfulness as a creative entrepreneur is a way to counter perfectionism.
Practicing mindfulness as a creative entrepreneur allows you to address any ruts.

Practice Mindfulness

“The first thing is recognizing that you are in a blocked situation or in a rut,” says Beauty Business Essentials contributor Fenton Jagdeo. Sometimes it’s about understanding your limitations or areas of improvement. That mindfulness — a self dose of self-awareness, allows you to begin to address the problem. “It’s emotionally and mentally removing yourself from it and saying, ‘I am unable to launch,'” Fenton says. In addition, practicing mindfulness helps with creative problem solving as it can help improve your mental flexibility in approaching issues from every angle, rather than a simple linear, logical approach. 

Tip: Sit down and list out three tactics you’re not able to complete (X, Y, Z) and list the reasons why you’re unable to achieve them. Practicing mindfulness helps counter perfectionism because you’re addressing situations head-on.

Generate Solutions

A part of being an entrepreneur is also being a creative problem solver. Creativity and problem-solving skills are more critical now than they’ve ever been before. After identifying what’s prohibiting you, address ways on how to solve your blockers. Brainstorming on how to generate solutions will have you consider different approaches, practicing a growth mindset. Thinking creatively here or with partners/teammates can help you come up with something you may not have considered. “It’s truly diagnosing your problem and the solutions to that and which one is the easiest for me to go and try,” Fenton shares. Which one is the most effective and most efficient solution to the issue? If option one doesn’t work, then try the next option. 

Example: 

The Problem: You don’t have enough money to buy inventory

Different Solutions: Raise capital, get a loan, or crowdfund 

Look at the problem from a logical perspective. Obsessing over perfectionism is an emotional response from internal or external pressure. But if you can pinpoint your problem and not have an emotional response to it, it can go a long way in solving your block. 

Final Thoughts

Opportunities for creative entrepreneurs and creative businesses have exploded, becoming the fastest-growing type of small business. Still, growing pains from the effects of the perfectionist epidemic and burnout have begun to set in as a result. Although the space can be fast-paced through the medium of social media, creative entrepreneurs can help push through blocks or burnout through practicing mindfulness and embedding creativity in their problem-solving skills. 

Have you identified that you need to raise capital for your new creative start-up? Then, check out our guide on the steps to secure funding.

7 Fluid Beauty Brands That Don’t Care About Gender

There was a time when beauty only existed as a space for those identified as cis, white, and female. As gen zers step into areas that older generations have occupied for too long, the beauty industry is finally beginning to look like its consumers. Here are our favorite inclusive and fluid beauty brands.

Alder New York

Alder, Beauty Brands
Alder New York Exfoliating Mud Face Mask Trio

Nina Zilka and David Krause founded Alder New York in 2016. Alder is a ​​queer and woman-owned independent skincare brand offering a full range of vegan products. The line covers every step of your skincare routine, regardless of gender or any other label. “Inclusivity is inherent to how David and I think about design. We are always trying to create the best possible, most effective product. That has nothing to do with someone’s gender identity, race, age, etcetera,” Zilka said in an interview last year. “So when we create a product, we’re focused on the effects of the product and how it will make someone feel.”

Shop: https://aldernewyork.com/

IG: @alder_new_york

Dragun Beauty

Dragan, Beauty Brands
Dragun Beauty DragunEgg TRANSformation Kit

When YouTube star Nikita Dragun set out to create her own fluid beauty brand, she understood the unique power makeup could have on someone’s life and confidence. In a sit down with Them, she discussed the importance of launching one of the first trans-owned beauty brands. “It was more of a transformation thing. I was using makeup to feminize my features and alter my face to present myself in the way I wanted. It wasn’t about, ‘Oh, I need to eyeshadow here and eyeshadow there.’ It was survival.” Dragun’s initial 2019 launch featured two products — the Dragun Fire Skin-Perfecting Potion and the TRANSformation Powder — and sold out in a day. Since then, the brand has expanded to over 20 products that are all certified vegan and gluten-free.

Shop: https://dragunbeauty.com/

IG: @dragunbeauty

Non Gender Specific

NGS, Beauty Brands
Non Gender Specific Everything Cream

Called “the beauty brand for all humans,” Non Gender Specific’s sole intent is to live up to its motto. “After nearly a decade in beauty, I couldn’t understand how a progressive industry that relies so heavily on innovation could be so backwards in who the products were being marketed to,” founder Andrew Glass explained in an interview. Glass launched by Non Gender Specific in 2018. The vegan and cruelty-free fluid beauty brand offers a wide range of skincare products designed for multifunctional use. Its most popular product, Everything Serum, addresses all types of skin concerns, from wrinkles to hyperpigmentation.

Shop: https://www.nongenderspecific.com/

IG: @nongenderspecificofficial

NOTO Botanics

Noto, Beauty Brands
Noto Agender Oil Anywhere Hair + Body

Gloria Noto’s mission in starting NOTO Botanics wasn’t just to create a skincare brand that reflected her approach to self-care but to offer more visibility to the underrepresented. NOTO’s website boasts the founder’s intent clearly, “launching NOTO quite literally in my kitchen, I became excited to use all of the skills I learned over the years to create a line that celebrated the identities I felt I wasn’t seeing in the clean beauty industry.” These values are essential to the brand’s aesthetic and marketing. In addition, their Agender Oil is the brand’s giveback product, benefiting charities like Planned Parenthood, LGBT Youth Center, and The Okra Project.

Shop: https://notobotanics.com/

IG: @noto_botanics

Trixie Cosmetics

Blush Palette
Summer of Love Blush Palette by Trixie Cosmetics

Trixie Cosmetics was founded by RuPaul’s Drag Race All-Stars winner Trixie Mattel. The line is the culmination of her experience as a drag superstar and her time working behind the scenes as a makeup artist. Trixie Cosmetics may feature bright, nostalgic packaging that mirrors the fun-loving personality of the brand’s namesake, but Mattel’s purpose is simple in its inclusivity: “drag queens and people, they want the same thing: we all want products that work well, that are priced well and are fun to apply.” 

Shop: https://www.trixiecosmetics.com/

IG: @trixiecosmetics

Volition Beauty 

Volition Moisturizer
Yaupon Tea Glow-Awakening Moisturizer by Volition

Brandy Hoffman and Patricia Santos founded Volition in 2016. The queer-owned beauty brand has a unique approach to community engagement. Together they launched Volition by combining the concept of crowdsourcing and the power of social media. Consumers submit their ideas for beauty products through the brand’s website. Then, followers vote on which products they’d like to see developed and released. Finally, the winning products go on sale to shoppers. The immersive process is an indication of how Hoffman wants Volition to serve people on a broader scale, “we believe at our core that the only way to be an inclusive beauty brand is to start with their ideas and share in that. Our community, their needs, and their creativity are what drive our product development and ensures that an array of voices are represented.”

Shop: https://volitionbeauty.com/

IG: @volitionbeauty

We Are Fluide

We Are Fluide Lip Gloss
Universal Gloss Quad by We Are Fluide

We Are Fluide is a Brooklyn-based, queer-owned beauty brand offering a full lineup of gender-neutral products from lip gloss to nail polish. Fluide’s core tenant is to provide a fun and safe space for anyone wanting to explore. The brand’s commitment to inclusivity is evident throughout its marketing and its racially and ethnically diverse staff. As co-founder Laura Kraber put it, the mission of Fluide is “to create a beautiful and intimate online universe where everyone is comfortable being themselves—to evolve the mainstream conception of ‘beauty’ while creating a space for people to express themselves authentically.”

Shop: https://www.fluide.us/

IG: @fluidebeauty

If you want to explore the beauty industry and learn how to build your inclusive brand, check out Yellowbrick’s Ultimate Beauty Career Guide.

Navigating the Unknown of Men’s Cosmetics with Fenton Jagdeo

The beginning of creative entrepreneurship starts with solving a problem. For beauty, that may look like developing a new skincare formula or even a long-lasting eye shadow. But what if you have an idea that introduces an entirely new market? Perhaps, an altogether new concept, like men’s cosmetics, that hasn’t grown into a standout beauty category yet? Fenton Jagdeo and Umar ElBably realized that the concept of masculinity is changing and wanted a cosmetics brand for the new wave of masculinity.

Fenton Jagdeo and Umar ElBably realized that the concept of masculinity is changing and wanted a cosmetics brand for the new wave of masculinity. “Masculinity can be defined how you choose to define it, and we feel the same way. Because if you look good in your skin and you feel good in your skin, you can go out and be the best person you can be,” shares Fenton. The beauty industry is projected to grow by $700 billion by 2025 and has the eyes and attention of Gen Z, who has direct and indirect $143 billion spending power. However, it lacks a market for people who identify with masculinity. Faculty is a visually appealing brand that gives people experiencing masculinity the permission to go and take care of themselves in the most self-expressive opportunities they can — and do it in a way that makes them feel good.

When paving the way for an entirely new market, there are a lot of unknowns. Just like there may be many unknowns when coming up with a brand, service, or product that solves a problem but has not been attempted before. With the importance of career and financial security, or wanting to see success before attempting your business or pursuing a particular career path, we sat down with Fenton, Beauty Business Essentials contributor, to talk about navigating new business and how you can create your own career plan.

Fenton Jagdeo, Beauty Business Essentials contributor
Fenton Jagdeo, Co-founder of Faculty and Beauty Business Essentials contributor

On new markets: 

Why do you think there aren’t many competitors within men’s cosmetics right now?

“I don’t think there are many competitors in our space because I don’t think many brands know how to do this right. We are not the first cosmetics company to attempt a target towards masculinity. Let’s not forget that in the early 2000s and 2010s, Jean-Paul Gaultier, a major fashion house, tried to make concealer for guys. They had all the capital in the world and all the connections — everything you could want from a brand or a fashion house but were unsuccessful in driving the adoption of their products. Did John Paul Gaultier know how to do this effectively in the early 2000s or early 2010s? Probably not. It’s a very different ecosystem now. I think permission is much more accepted, and the clients and the customer are a lot easier to target and navigate. 

So, of course, the brands that are coming up now are attempting this. But there may not be many because they might not see the market or see how ample the market opportunity is. And quite frankly, from a branding perspective, they may not align with Gen Z. Truthfully, many brands are attempting this. But, still, they may come across as incredibly hyper-masculine, which creates a distaste for a generation less concerned about gender consumption and more concerned about feeling good in their skin. 

How do we avoid the pitfalls of Jean-Paul Gaultier, who had all the money in the world and couldn’t make this happen? Or, the existing brands that have focused marketing in such a way that turns off the customer?” 

On navigating the unknown:

What’s your advice on navigating the unknown? 

“If it feels uncomfortable, you’re probably doing a good job. This experience that we’re doing with Faculty, this company that we’re building — we’re one of a kind, we’re unique. It feels uncomfortable. It feels like we’re doing something different and opposing the traditional playbook of cosmetics. This playbook has existed for hundreds of years. It hasn’t changed until pretty much now.

If you’re doing something different and you’re navigating the world differently, then embrace it. Embrace that unknown. Another way of navigating the unknown is truthfully reveling, understanding, and experiencing it, feeling that uncomfortableness. Because there is comfort in discomfort, I promise you that. And all it matters is that you’re taking one step every day towards building something. What you can rely on is that you’re ensuring that you are using the trends, the ecosystem, your advisory group, the news articles you’re seeing to guide your vision because that’s what we’re doing, too.”

If you’re doing something different and you’re navigating the world differently, then embrace it. Embrace that unknown. – Fenton Jagdeo

On new career paths or creating your own lane (especially in men’s cosmetics):

Becoming an entrepreneur wasn’t an overnight journey. You’ve created Faculty from being prepared from your experiences or passion. What are some like hints to a career in beauty? What are things you need to experience first, things you may be interested in, etc.? 

“So there are so many ways that there’s no one right way to go about doing this. There’s only a way that works for you. And, it all depends on what you’re interested in and how you want to go about doing it. But what many people don’t realize is that most companies are the same. Just look at a business and take away all the industry jargon. The frill and everything that makes that industry unique. You are pushing your product at a price point to an audience — hoping that there’s a feedback loop where they rebuy the product. Then, you create all these stats. There’s a lot of your learnings you can take from other businesses.

You can also take general business courses. Or, jump into strategy management consulting as I did. Perhaps even go into accounting to understand the business side. You can start a career in operations. You can work for Sephora or work for some of the biggest beauty brands for a couple of years to get your feet wet. Those are also really appropriate opportunities to familiarize themselves with this space, climb the career ladder, and give yourself the life skills to “go out and do this.” 

Or, you can do something with even more rope — starting and preparing a slate of advisors around you who have the experience in the areas required to create and maintain a business. Then, use these advisors as your soundcheck for building out your brand.” 

Want to explore how to take a beauty concept to market and learn from more industry experts like Fenton? Experience the Beauty Business Essentials course, or learn about your career goals in beauty with our Ultimate Beauty Career Guide.

A New Influence: 5 Beauty Brands by Gen Z

Gen Zers have impacted the beauty business more than any of the previous generations. They have a spending power of $143 billion. Their commitment to diversity and clean products has pushed the industry to modernize its marketing and transparency about manufacturing. They are true digital natives and tech-savvy, well versed in using mobile devices, and immersed in internet culture. 

Members of Generation Z use the accessibility of social media to advocate for authenticity. They champion products that are racially and ethnically diverse. As they come of age and go from buyers to makers, beauty brands focus more on inclusion and manufacturing sustainable products. Below are the best brands on the market created or influenced by Gen Zers.

ITEM Beauty 

Addison Rae founded ITEM Beauty in 2020. The brand is a cruelty-free, vegan line of makeup products developed in partnership with Madeby Collective. Rae wanted to build a brand that reflected her authentic self. Yet, is accessible for the 124 million followers across her social media platforms. 

ITEM Beauty Brands
ITEM Lip Quip

“When I think about beauty and what’s important to me, it’s putting something on my face that I can feel good about,” she said in an interview with Ipsy. “I wanted simple, unfussy products that are fun and don’t take themselves too seriously.”

Best Seller: Lip Quip, $14

Shop: https://www.itembeauty.com/

IG: @itembeauty

Kinship

Alison Haljun and Christin Powell launched Kinship in 2019. They aren’t Gen Zers, and both women have decades of experience in beauty. The pair came together. Their intent was to create the type of beauty products that weren’t available to them when they were younger. 

Kinship Beauty Brands
Kinship Glow Squad 4-Piece Skin Kit

“In my twenties, I was fascinated with plants and their power to heal our skin. I had really bad acne in my teens and early adulthood. I couldn’t find a product that worked without a lot of side effects. I’m not in my twenties anymore. But I have a daughter who’s thirteen and struggling with acne, and there’s still nothing,” Powell explained

What sets Kinship apart from brands backed by older generations is Haljun and Powell’s inclusion of Gen Zers in the development process. They established the Kinship Circle, a group of 20 young people. The Kinship Circle provided direct input in all aspects of the beauty brand, from packing to product testing. It has now reached up to 120 members.

Best Seller: Glow Squad 4-Piece Skin Kit, $36

Shop: https://lovekinship.com/

IG: @lovekinship

Morphe 2

Charli and Dixie D’Amelio are social media stars with 180 million followers on TikTok and 69 million followers on Instagram. The sisters’ marketing potential is clear, having already secured branding partnerships with Dunkin’ and Hollister during the Covid-19 pandemic. After posting about their skincare routines on TikTok, beauty brand Morphe partnered with the duo to launch their own sub-brand. Morphe 2 is an affordable brand that highlights a more natural appearance. 

Morphe Beauty Brand
Morphe Lippie Lullaby Lip Mask

Charli spoke on the brand’s message of self-acceptance during the line’s launch. “It’s so important, especially for teen girls, to have access to a brand like this. I love that Morphe 2 can be both colorful and fun, but also natural and affordable.”

Best Seller: Lippie Lullaby Lip Mask, $9

Shop: https://www.morphe.com/collections/morphe-2

IG: @morphe2

Skincare by Hyram 

Hyram Yarbro has emerged as a crucial influencer in skincare. His 11 million social media followers turn to him for his brutally honest product reviews. He combined his background in makeup with an economical approach to design Selfless by Hyram. 

Selfless by Hyram
Selfless by Hyram Salicylic Acid & Sea Kelp Pore Clearing and Oil Control Serum

“When I worked as a makeup artist, I was seeing people drop thousands of dollars on skincare products trying to get the best skin possible. It had me wondering if you need to spend a lot of money to have good skin. Once I started learning a lot about it, I realized that you don’t,” he said before launching the plant-based skincare line. 

Best Seller: Salicylic Acid & Sea Kelp Pore Clearing and Oil Control Serum, $24

Shop: https://us.selflessbyhyram.com/

IG: @selflessbyhyram

Topicals

Topicals is a skincare line specializing in acne, eczema, and other conditions for every skin tone. Claudia Teng and Olamide Olowe launched Topicals from their apartment in the summer of 2020. The brand boasts science-backed formulas that clinical experts create. 

Topicals Slick Salve
Topicals Slick Salve

“Everyone’s aspiration is to have clear skin. We want to take the focus off of having perfect skin and put the onus on making treatment more fun. I’m going to live with this skin condition for my whole life — I don’t want to dread taking care of myself,” Olowe explained. So far, their focus on well-being instead of appearance has resonated. Topicals’ hero product, an ointment called Slick Salve, is regularly sold out.

Best Seller: Slick Salve, $16

Shop: https://mytopicals.com/

IG: @topicals

To learn more about how diversity and inclusivity is redefining beauty brands and industry or how to have a career that can impact change, check out Yellowbrick’s Ultimate Beauty Career Guide and Beauty Business Essentials.

Top 10 Beauty Trends on TikTok in 2021

TikTok has established itself as the go-to source for all kinds of tips, hacks, and DIY tricks. One of the most popular TikTok categories is beauty. The app has become a creative outlet for experts and amateurs. From beauty reviews to makeup application trends, TikTokers have created a thriving and accepting community. 

Some content creators have been able to turn their popularity into successful personal brands. Just this year, Hyram Yarbro and Addison Rae launched their own lines. Moreover, other influencers have leveraged their followings to establish partnerships with brands and beauty entrepreneurs. 

TikTok is changing the way we buy beauty. Whether implementing your marketing strategy or wanting to stand out as a beauty entrepreneur, there’s no denying that TikTok should be part of your marketing mix.  As 2021 comes to a close, let’s take a look back at some of the biggest beauty trends of the year and how beauty TIkTokers translated them through content. 

A Sweat-Proof Make-Up Routine

What’s worse than spending time applying make-up only to sweat it off? TikTok jarida.bby shared a routine that helps your make-up stay in place no matter how much you sweat.

She suggests moisturizing first, then applying translucent powder and setting spray before adding your primer. So far, the video has amassed 657,500 likes.

@jarida.bby

 

 

I SWEAR BY THIS #xyzcba #xyzbca #fypchallenge #makeuptutorial #makeup #nyc #fup #fy #smirk #makeuphacks #lifehack

♬ original sound – Jarida🖤

TikTok: jarida.bby

Must-Have Product: NYX Plump Finish Setting Spray

10-Second Contour

If you want to speed up your morning make-up routine without sacrificing quality, check out Kylie Larsen’s 10-second contour video:

  1. First, apply contour to your forehead, above the lips, and under the cheekbones and chin.
  2. Then, put on your foundation as you usually would and blend.

It may look weird as she goes through the routine, but the results are undeniable.

@kyliekillzzzz

late to the trend, but you can’t go wrong with a good contour #contour

♬ original sound – 𝕄𝕒𝕣𝕧🥀🖤

TikTok: kyliekillzzzz

Must-Have Product: L.A. Girl Pro Conceal HD Concealer 

Faux Freckles 

Beauty and make-up are perfect for experimenting with different looks. Fake freckles are one of the most popular tutorials on TikTok, with tons of videos dedicated to the trend. There are a few different ways to get the faux freckle look. Quite a few users suggest self-tanning mousse or eyeliner. However, make-up artist and prominent TikToker, daniellemarcan, introduced a hack using brow make-up. Do your face with the brow make-up, leave it on for two hours, then blend it in.

@daniellemarcan

I do this twice a week #beautyhacks #makeup #fyp

♬ Needs – Verzache

TikTok: daniellemarcan  

Must-Have Product: Maybelline Tattoo Brow

 

Neapolitan Ice Cream Base

Don’t panic! This technique doesn’t involve any frozen desserts. The trend got its name after users pointed out its resemblance to the popular ice cream. TikToker, rikkisandhuu, has been credited with popularizing the colorful technique. First, apply a layer of concealer, cream blush, and contour from cheek to cheek. Then, strategically apply a bit of contour and concealer to the forehead and chin. Finally, finish it out with setting spray.

@rikkisandhuu

by far one of the BEST contouring and highlighting techniques I have everrrr used!! 💗💗 #beautyhacks #makeuptips #contouring101 #foryou

♬ original sound – ꧁𝐒𝐥𝐨𝐰𝐞𝐝 𝐀𝐮𝐝𝐢𝐨𝐬꧂

TikTok: rikkisandhuu

Must-Have Product: Sheglam Color Bloom Liquid Blush Risky Business

 

CeraVe

No company has been impacted by social media as much as CeraVe. The skincare brand has been in existence since 2005 but has found a new life as a frequent feature in tutorials and reviews on TikTok. With Gen-Xers placing greater importance on skin health and self-care, many CeraVe products are suggested to treat various issues ranging from acne to eczema. However, Kerala’s salicylic acid cleanser gets the most love for its all-around use.

@jasbeautydiary

Just a little guide for future CeraVe shoppers! 🙂 #skincare #skin #skincareroutine #skincareadvice #clearskin

♬ original sound – skincare/makeup/beauty

Tiktok: jasbeautydiary  

Must-Have Product: CeraVe Renewing S.A. Cleanser 

Slugging

Slugging doesn’t sound like a beauty routine, but it’s gone viral as the latest trend in skincare. Originally a Korean beauty trend, slugging has become all the rage on TikTok. Dryness is a common concern, and slugging keeps your skin hydrated, especially in colder climates when dry skin typically worsens. The 4-step routine has you dampen your face, apply a serum and a light moisturizer before covering your entire face with a petroleum jelly-based product such as Vaseline or Aquaphor.

@charlotteparler

😇 #skincare #tiktokbeauty #tiktokskincare #winterskincare

♬ original sound – Charlotte Palermino

TikTok: charlotteparler

Must-Have Product: Vaseline Healing Jelly Original 

The Ordinary

The Ordinary is a skincare brand specializing in clinical solutions for aging. In Summer 2021, the brand exploded on TikTok after beauty influencer Sarah Palmyra reviewed The Ordinary Argireline solution. Dubbed “botox in a bottle,” the solution helps eliminate facial lines and creases. Palmyra’s video of the solution has gotten over 42,200 likes, and the brand’s official TikTok now has more than 308,000 followers.

@sarahpalmyra

Reply to @beccamedlin #botox #antiaging #beautyreview #theordinary #learnontiktok #tiktokpartner

♬ Monkeys Spinning Monkeys – Kevin MacLeod & Kevin The Monkey

TikTok: sarahpalmyra

Must-Have Product: The Ordinary AHA/BHA Peeling Solution

 Glasses Concealer Hack

Concealer is a popular topic among beauty enthusiasts. Unfortunately, there isn’t a consensus on the best application method, and it’s a regular subject for TikTokers. The glasses concealer hack is the latest tip to go viral. Instead of applying it in dots, use the concealer to draw a pair of glasses on your face. Then blend it out with a damp make-up sponge. Supposedly, applying the concealer in this manner creates a better base for eyeshadow. 

@serenalakkiss

Glasses concealer trend🙃 What do we think of this one?! #concealerhack

♬ original sound – tarte cosmetics

TikTok: serenalakkiss

Must-Have Product: Tarte Shape Tape Concealer

 

Reverse Cat-Eye

It’s hard to revamp a classic. The cat-eye look has been a staple for make-up artists for decades. But beauty artist, PaintbySpencer, decided to flip the look — literally. The traditional cat-eye requires applying eyeliner to your upper lash line. You also place eyeliner on your lower lash line with the reverse cat-eye. It’s a simple trick with dramatic results.

@paintedbyspencer

Love a good REVERSE cat eye 🕺🏻 #fypシ #foryou #FerragamoLetsDance #makeup

♬ original sound – Tik Toker

TikTok: paintedbyspencer

Must-Have Product: Fenty Flyliner Longwear Liquid Eyeliner

 

Pastel Eyeliner

Make-up is all about self-expression. Traditionally, eyeliner has been restricted to more muted and dull colors. But, as beauty TikTokers experiment with statement looks and brighter colors, pastel eyeliner has emerged as a favorite product. It’s a great way to add a small pop of color to your face.

@michell_aviles

Pastels 💜 #Eyeliner #makeup #graphiceyeliner

♬ original sound – LLusion

TikTok: michelle_aviles

Must-Have Product: Colour Pop Colour Me Pretty Collection

To explore the beauty industry and learn about career opportunities, download Yellowbrick’s Ultimate Beauty Career Guide.

Color in the World of Cosmetics: Cosmetics Industry Perspective on Inspiration

“Inspiration can stem from so many different places” explains Juliet Falchi, Director of Global Product Innovation for Mac Cosmetic. As an art history major, Juliet was encouraged to stay in touch with what’s trending in the world of art, design, and technology. Given that she works in the beauty industry currently, staying in touch with the competitive landscape and beauty trends is absolutely crucial. While working at La Mer, Juliet did exploratory research for a lifting and firming serum by attending a 3D printing fair. “[We] spoke to people there and came up with this whole new angle of how to talk about shapeshifting,” she exclaims. “Some of the best ideas come from things that are completely unrelated to exactly what you’re working on.” Out of the box thinking can play a key role in branding and growth. Strategizing new ways to tackle the same market can become mundane if you are brainstorming in the same environment. Getting out of your office and finding inspiration on the streets, at the movies, in museums, events, moreover through other brands–within and outside your market–can really pay off. It also pays off to have a mentor. Mentorship can contribute to the creation process in ways you never thought possible, as it offers the opportunity to connect with someone who has a diverse perspective and can give constructive feedback. Juliet suggests that a mentor “doesn’t necessarily have to be your direct boss or someone you currently work with.” Working with people from different departments can offer a mutually beneficial relationship where collaboration becomes more unique due to your different backgrounds. Unparalleled ideas will flourish organically. Juliet’s mentor, Jennifer Balbier, is Senior Vice President in Product Development and Artistry Brands. According to Juliet, Jennifer is “well-known in our company as being someone who really loves to take on young talent and foster them.” It’s important to shop around to make sure whoever ends up being your mentor is in it for the long haul; they should want to help you succeed. Furthermore, it’s never too late to find a mentor. If you are looking to expand your horizons and take your career up a notch, start reaching out to former employers or other people in your network at different companies. Find people that are willing to keep the door open for you (and help you open doors). It can make all the difference in your career.

Color in the World of Cosmetics: How the Pros Do It

How does a color consultant find the best colors for a client? First, you look for relationships, colors that relate favorably to your client’s skin tone, hair, and eye color. You’ll go through a series of comparisons using drapes, makeup, or other diagnostic tools. To get the best results, your client usually is wearing no makeup and is under daylight balanced conditions. You’re looking at the value and the brightness level of the coloring, the undertone of warm or cool, and the contrast level between hair and skin. The goal is to select colors that favorably enhance your client. Colors in skin tones can be described as warm or cool. Warm colors are those with yellow in them and cool colors have blue in them. A person’s skin has a yellow undertone or a blue undertone, a cool or warm temperature – they’re interchangeable. You’ll look at how light or dark your client’s skin tone and hair value are. People with lighter coloring look better in lighter colors, and those with deeper tones favor deeper shades. Also, consider if they have brighter or more muted coloring. The result – your client knows which color palette is best for them and can use that palette to guide them. Everything will mix and match easily because it has natural harmony. This palette also applies to makeup and hair color. In summary, you observe the value level – the degree of light or darkness in the skin/hair; the undertone – how warm or cool the skin/hair is; the chroma level – how bright or soft the person is; and the contrast level – the degree of contrast between hair and skin. Like enhances like. People with warm skin tone and hair wear best warm colors, and those with cooler undertones will look better in colors that have more blues, lilacs, or rose in them. Most color consultants are entrepreneurs. If you want your own business, many people could benefit from a color analysis.

Entering the Industry: Empower Your Teams

In the beauty business, it’s important to find a way to differentiate yourself. At some point you will get recognized and move up the ladder in your beauty career. Try to learn and listen as much the beauty professionals around you and really observe. At some point in your career, you’ll get to a place where it’s not only about what you do but also the other people around you. Once you start managing people, it can be a very difficult transition. When you go from producing things yourself to having to step back and kind of set the stage of what needs to happen, but not do it yourself, it’s a challenge. Empower other people to do the work and educate them on how to do it. Try to expose your teams to as much online beauty education and information as possible. Great companies have to set a culture and then attract people who are fully engaged and comfortable with that culture. This culture then nurtures the employees and is so symbiotic with their own personal beliefs that they feel fully realized in their roles. Having enough industry information and beauty education to be empowered to make your own informed decisions is key. If you don’t have full information, it thwarts you from being able to think fully about a situation. Try and make sure your beauty team has exposure to as many things as possible in the company. Full view of what the financials are, full understanding of who the retail partners are, and an understanding of what the three-year vision is for the company. Make sure people have the ability to see all of this information to make the best decisions for the company, team, and themselves with that context in mind.

Entrepreneurship vs. Intrapreneurship: Big Company vs. Entrepreneurship

I worked for L’Oreal, where I began my career, and Estee Lauder, where I completed my “big company” phase. Working at a large corporation is, in my opinion, priceless. For me, it was like getting a second MBA. It was in an MBA program tailored to working in the beauty industry. I was also gaining exposure to global markets and working with some of the best tangential organizations in the industry. I worked with the best: * Manufacturers * Fragrance houses * Consulting organizations * Digital agencies * Strategy agencies These opportunities provide a well-established framework for considering everything from business planning to management. How do you get a product to market, and how do you get the most out of your partners, whether they’re PR firms or creative firms? Then there’s the strategy aspect, which involves exposing yourself to the industry’s best and brightest minds, both within your own organization and with your strategic partners. I can’t emphasize enough how much I believe that background prepared me to work in smaller organizations later on. Discipline and strategic thinking are two things I attempt to impart to smaller businesses. Take the best of what you’ve learned in larger companies and apply it to a smaller setting. Flex the structure as needed, but also be adaptable where necessary. You’ll need to consider the limited resources in a smaller workplace, the potential need to react quickly or function without comprehensive knowledge. I’d argue that all of my big-company experience prepared me for working in a smaller company.

Formulation Process: Highlight: FACULTY

Beauty companies have a choice when it comes to formulating. Here’s an inside look on the different processes beauty companies can take in the beauty business. The formulation can be a stressful journey for a founder because there are so many different logical paths that you can take to get there. You can be as extreme as doing it completely in-house, purchasing a lab, hiring a chemist, purchasing all the material, doing it yourself, or self-production. The other extreme is white labeling something that exists. Which for some brands that work, for other brands it doesn’t. You’re pre-purchasing a formula that already exists, slapping your logo onto it and then you are bringing it into your distribution channel. FACULTY is in the middle. What we do at FACULTY is work with some of the best suppliers and formulators in the industry to put together custom formulas. Have them tailored to how we want them in a way that we believe is going to add value to the customer. Now, what does that mean? That means working with our advisors who have spent almost 30 years at some of the biggest makeup brands, who have created some of the makeup brands and skincare brands you probably use today, and determining what makes sense for the skin type we’re going after. When we think about the differences, the male skin type is much more porous, which means that grime, dirt, dust, debris get into your pores, clog them, and give you acne and all other skin problems that come from that. What we’ve realized is that the makeup products that exist on the market, do the same thing because they’re made with comedogenic ingredients and comedogenic ingredients clogs your pores. What we’ve said at FACULTY is whenever we get the chance, we will always make it with non-comedogenic ingredients. This means the products are better for your skin chemically, and leave you feeling good about what’s on your face and not worried about getting acne or any other skincare, irritations, and problems. We take all these design principles from trying to build a premium formula to thinking about the skin type we’re going after to the experience of pumping a product into your hand or taking it out of a bottle. We triangulate all of those together to come to a formula that we believe works for the market and our customers.