Types of User Flow Data
If you’re pursuing an online UX design education, it’s important to understand the different terminology. You’ll hear the terms UI, UX, UI design, and CX thrown around a lot. There are really two types of user flows. We’ll take a zoomed-out perspective for the first one, which is most aligned with CX, or customer experience design, where you look at a broader context: from initial consideration (or even before the user considers using or purchasing a product) all the way to post-usage, including users referring people to a product. We want to understand all the interactions that are taking place within that space.
Zooming in a bit more is where our user experience design, or UX design, lives. This really focuses more on the usage of individual products. When are people engaging with products? At what time during the day? How are people using them? Are other people using the products with them? What does that look like?
A lot of what we can gain from user experience research is that narrative of how people are using products throughout the day. We can understand this through a process known as journey mapping. Journey mapping is basically what it sounds like, a map of the interactions a person has with your products: how they engage with them on a daily basis, what actions they’re taking throughout an app, and how that impacts other actions that they may take or impacts future behaviors.
That’s basically the difference between a CX and UX.
