Customer Services: What You Offer Them: Discounts, promotions, and loyalty programs
There’s a little trick out there that many of us have used; using a different email address to get an extra discount or promo and then cancel it.
There’s something to be learned in that.
First and foremost, people love discounts. But, in reality, they want to feel like the brand is caring for them. So, the discount is more than 10% off. It’s more about this idea of “Hey, we want you to shop with us and we’re willing to give you a discount if you’re willing to spend some time with us”.
That’s an important consideration. However, that also belies the fact that we’ve become more and more product-driven.
Another way to be able to do this is through the use of loyalty programs. Now, loyalty programs are extremely important among Millennials and Gen Z shoppers. One of the reasons for that is creating a community.
So, if you have developed a loyalty program or are thinking about doing so, give your customers something back when they purchase. You’ll also be able to quickly reach out to a customer through a loyalty platform program and say “Hey, this is still in your cart. Do you want to pass this transaction?” or “just so you know, the item that you have in your cart is now 10% off because you’re a loyalty member”.
So, there are these ways that you can go about to able to get people back into a cart that they may have abandoned.
