Appeal to Your Ideal Audience Through UX and UI Design
As designers, we must know what context we’re designing for to reach the right customers. In the past, UX design teams would target specific elite audience sets. Now, we design products for all levels of users, regardless of whether they’re experts or novices using the item. It’s our job to think of how users will feel and act when using a product. We must “put ourselves in the position of the user” to develop a desirable user experience.
There are many factors to consider when designing a UX or a UI product for a particular demographic of society. For example, an aspect of your design might mean something different across different cultural, geographical, and demographical customers. Online UX Design Education can give you the tools you need to design a universally compatible product for many people to use.
Take a television remote as a simple example. Each button on the remote will have a specific function, but a symbol on the remote might be interpreted differently, depending on the demographic details of the user. Without giving an easy and intuitive interface or UI, the customer could become frustrated and decide against the product. That is a vital consideration for a designer because even a simple product like this should make things easier for the customers, not cause them frustration.
Designing complicated systems meant only for experts is not a good idea. If you do so, you’re likely going to lose millions of customers that could use your product. This is why it’s essential to figure out who is using your product and who you are trying to reach to gain more business opportunities. In addition, many countries worldwide don’t use English as a first language, so you’ll want to internationalize or localize your product to these areas, as well.
You also have to think of other constraints, such as what is pleasurable to particular people. Another example is colorful products. If you’re trying to attract children, you’ll want to use bright and bold colors that’ll appeal to them. On the other hand, a senior citizen will probably not like that type of product, so they will not want it unless they’re giving it to a child. Our opinions and actions can change based on the generation we were raised in.
If you’re designing an educational product for kids, however, you need to make sure you use enough colors to keep their interests. With that, some may like a lot of colors, while others may not. Or some cultures prefer specific shapes in their products, while others will not. An example of this is the culture of people of Native American heritage. Many people of Native American heritage will be more attracted to the geometrical shapes and styles of products than other cultures.
There are no right or wrong answers when designing UX and UI designs other than you have to imagine yourself in the shoes of your ideal user. Maintain diversity in your design team to prevent incorrect assumptions. When you’re expanding your audiences, you should complete detailed research on the areas you plan to target. Then you can ensure no culture will be offended, no particular place experiences frustration and the product will be compatible with the different classes of society. Take the first step, and choose an online UX design education that will help you to attract your ideal customers.
