Thinking orthogonally again, a really great trend that comes more from the technology world but is a great one to also bring into the music world is this concept called growth hacking. The overlying idea behind growth hacking is this sense of taking areas of marketing and creating things that we’ve always described as completely disparate things. For example, being in the studio, getting my message out, advertising, doing data analyses, looking at who is resonating with my stuff — we’ve traditionally thought of these as separate phases and that they each happen only once.
Growth Hacking in Music Education
Growth hacking says, “Not so fast.” That process can be cyclical and going on all the time. If I have enough songs and am putting out a song today, I can look at how people resonate with it and who’s resonating with it, and that can influence the song that I’m putting out next month.
And we just keep going around. It doesn’t have to be so isolated. A really great example of who’s done growth hacking well is anyone who makes a change to their product that sort of does the marketing for them. Remember this as you continue your online music education.
