Full Circle: Building a Global Brand
From Yellowbrick Alum to “Collaboration of the Year.” Join us for the blueprint.
Featuring Jae Tips & Dion Walcott
Jae Tips has always been a visionary. As part of his journey, he enrolled in Yellowbrick’s Sneaker Essentials program to add technical depth to his passion and elevate his understanding of the industry. Leveraging those insights to refine his path, he has risen to become one of the most in-demand designers in the game, earning ‘Collaboration of the Year’ at the Footwear News Achievement Awards and selling out global drops with partners like Saucony and Hat Club.
In this special live session, Dion Walcott sits down with the Bronx-native creative to break down the journey from student to master. They’ll move past the hype to discuss the real business of fashion, sneakers, and culture: how to transition from retail to design, how to land that first major deal, and how to build a brand that stays authentic while scaling up.
This event has already taken place. Check back for future webinars.
Date: Tuesday, December 9th
Time: 4p PT / 7p ET
Platform: Zoom
What We’ll Cover:
- The Blueprint: How Jae applied his education to build a global brand.
- The Wins: The story behind his “Sneaker of the Year” accolades.
- The Reality: Navigating contracts, partners, and the pressure of the “drop.”
- The Future: Actionable advice for the next generation of creatives.
