Why The Business Side of the Performing Arts is Important

If you’re interested in performing arts education, you need to learn the business side of it all. Take the business courses along with your regular online performing arts education courses. If you don’t want to deal with a spreadsheet or with numbers, consult an accountant or talk to an attorney. A lot of CPAs and attorneys — especially entertainment attorneys — have free panel discussions or some other networking event that you can attend and just sit and listen. Take notes because a lot of the business is just knowing the stuff you really don’t want to know about.

For example, you might not have space in your head to learn business law. I’m not saying to go be a lawyer, but I am saying that as artists, we’re already open. We’re creating. We’re taking the truth and putting it on a higher scale. The work that we are creating is elevated, wherever we’re creating it.

Achieving Authentic Fan Engagement Through Sports Management

Authenticity is key to any market segment, global sports included. Online sports management education tells us, if you’re going to market towards a particular group of individuals, if you’re going to segment a given group, then you have to ensure that you’re doing it authentically. If you are coming at it from a marketing perspective and you’re throwing out a message that you think only they will understand from your own perspective, not only are you going to be in danger of not properly communicating with this segment, but you could be in danger of perhaps offending this group.

A famous example or a series of examples used within sports management education, speaks of an incident perhaps about 10 or 15 years ago, where they had the whole concept of “shrink it and pink it.” This was a group of male marketers who just assumed that female consumers would like anything small and pink. Without interacting with this segment, they just made it smaller and they made it pink, assuming that female sports fans would like any given product that was small and pink. As we know, that’s not the truth.

All female consumers are definitely not all the same and they’re not all going to prefer anything that is small and/or pink. Not only are you not properly communicating with this given segment, but, in fact, you could be in danger of offending them. A lot of females were up in arms over these “shrink it and pink it campaigns.” It was the idea that, “They don’t get me, and this is in fact the opposite of what I like. If you’ve shown, on a continual basis, to not understand my preferences, then why would I want to continually consume with you in the future if it’s been clearly understood that you don’t understand me.”

Reuben Polendo on the Incredible Capacity of Theater in Performing Arts

Look at the theater as a field and look at the incredible capacity that it can hold. You will notice that there are many kinds of theater. There are so many different expressions, and they take different shapes. What are they? How do we get a handle on them?

I have a couple of answers. The thought that often emerges is this idea of different theater genres and different kinds of theater frameworks. It is crucial so that we have a toolset with which to discuss. To look at theater and engage in the different expectations.

There is a kind of way that one can understand contemporary theater. I’ll focus on that for a moment. First, there is that kind of work that would be considered playwright-driven work. It is work where the initial collaboration and the initial impetus come from somebody. The person puts a kind of text framework that focuses and becomes the foundation for making the work. The idea is that the play is what reigns supreme. It is the fundamental guiding principle.

There’s another kind of work that functions on a collaborative model. Work that brings a group of individuals together to devise, make, and create. Or to research and bring together a new piece, a new work together. This kind of approach sits on a question, a research action, or a series of interviews. Also, it could be an exploration that allows the piece to take shape. The result might be a written text, but not necessarily the beginning space.

These two are spaces where the text sits as a significant part of the conversation. There’s a third space I want to draw our attention to, and it’s the space of physical work. Physical work created collaboratively or already with a plan. It’s about physical expression. Also, there may be language, which is a kind of secondary part of the performance.

These three pods become essential. There’s another one that I would frame. I find it problematic, but it’s essential to know. It’s a framework often termed classical work, and we inherited this language over time and space in the theater. It is present particularly throughout Europe and the Americas.

When folks say “classical,” they often refer to Shakespeare or Greek theater from the Classical era, Aristotle and Euripides. During that moment, there was philosophy, which influenced the creation of plays. It is of what we framed as classical.
There are a few more things included depending on who you discuss. Definitively, when one looks at classical, one is often looking from a Eurocentric standpoint. Again, I find that a little bit problematic.

If we’re going to speak classical over a particular area, I always invite that we look at it on a global scale. Look at Japanese Noh theater, a kind of theater that was great in Japan. In the 15th century, we looked at Chinese opera. Also, we ought to look at India’s Kathakali, and Indonesia’s wayang kulit-like. All these different traditions do have a kind of classical narrative. These narratives are an essential part of performing arts education. They are a significant subject, even in online performing arts education.

The Role of Professional Critics in the Performing Arts

People give theater critics a bad name. More often than not, they think of a theater critic as a person who says just negative things. “[There’s] a stereotype of the place, it’s opening night, and then everyone has kind of raced to the bar essentially, and they’ve looked at the newspaper. And the newspaper says ‘Oh, this play is terrible,'” states Dr. Harvey Young, an online performing arts education professional. “And that’s not actually the job of a theater critic.”

The job of a theater critic is actually to be an honest, objective, and reliable performing arts education source for a larger public. Their purpose is to acknowledge that not all of their readers will ever go see the play, but that they still want to be informed. They want to know more about what is happening.

The critic will tell readers, honestly, what they think of the production and be objective. They are not related to anyone who made the play. They are not an actor in the production. They will just tell you whether or not it is worthwhile for you to spend your hard-earned money and two to three hours of your time to attend the event and to see the show.

The performing arts critic is not going to be negative. They’ll just be honest. That is the job of a theater critic: to connect with the reader and share their opinion. The thing about theater critics is that those critics who are truly negative never last long. You’ll notice that likable theater critics become the most passionate and ardent advocates for certain productions. “[If] you look at the theater criticism around “In the Heights,” which was Lin-Manuel Miranda’s play before “Hamilton,” that play was nurtured, it was supported, it was sort of praised again and again by theater critics going, ‘Hey, you’ve got to go see this thing,'” Dr. Young says.

The same thing happened with the work of Tennessee Williams. People had no idea who Tennessee Williams was. It was early theater critics who said, “There’s something happening down the street. You’ve got to go check this out.” When “A Raisin in the Sun” first came out, there was a buzz created by critics. It was critics who saw the play in New Haven, Chicago, and Philadelphia, preparing an audience on Broadway for its arrival there.

Lloyd Richards, who directed the play, remembered standing in the ticket lobby of the theater. An African-American woman arrived to buy a ticket and he asked her, “What inspires you to see this production?” She replied, “Well, it was Sidney Poitier. He’s in this.”

“Well, you can see Sidney Poitier on screen for a fraction of the price,” replied Lloyd Richards. Her response was “I’ve heard about this play, and I’ve heard it concerns me.”

That quote, “I’ve heard it concerns me,” is a testament to the power of theater critics to get the word out about why theater matters for people.

Robert Galinsky Discusses Performing Arts Budget Creativity

I used to cringe when thinking about budgets. Now? I love a budget because it’s a roadmap. It is one of the many roadmaps you learn to use in performing arts education. When you have to write down the line items of every single cost for everything that needs to be done, you discover that you have organized a list of the tasks you must complete in order to achieve your performance goals.

You don’t worry so much about what each item costs. Instead, you say to yourself, “Oh my gosh! I do need this. I do need that. Do I really need that?” Depending on your shifting circumstances, the list can change. You have to be fluid.

Yes, I wanted wild projections of city imagery during my show. I then realized that for many different reasons—money, cumbersome technology—it might not be practical wherever I go. What I did instead was copy and enlarge images from the graphic novel that we made of the play. We used them to make the set, which turned out beautiful and brilliant.

As you can see, a budget task that might drive you crazy because of cost considerations can also add to the creative process while saving you time and money in the long run. An online performing arts education can help you recognize unique creative opportunities in administrative tasks.

The Role of the Arranger in the Performing Arts

When considering the roles of the arranger, orchestrator and music supervisor, Simon Hale thinks it’s useful to explain a little bit about what those three jobs entail. An arranger, he informs us, takes an existing piece of music, a song in this case, and adapts it for another purpose. That can be a pretty radical alteration, or it can be quite gentle. It really depends on the circumstance.

However, it will have obvious building-block components like the key, the rhythm, the structure and instrumentation. All those blocks that make up a song or a piece of music can be completely changed. Obviously, you wouldn’t change any lyrics in a song—though you might change the order of verses, perhaps—but that’s the only thing.

You can change chords if you are going to rearrange something. You can add countermelodies. You can be really radical, actually, and make something sound completely different from how it did originally. But it is still the same song, just in a very, very different expression.

Imagine that we take a picture frame as an example. If you’re an arranger, you’ve got the chance to say, you know what? I’m going to put that picture right on the opposite wall. And oh, it’s not going to be square. It’s going to be 3 feet by 4 feet. And it’s going to be slightly off-center; it’s going to be slightly skewed. And it’s got a kind of gnarly bit up on upper right-hand side. This all sounds a little bit crass, but an orchestrator takes what an arranger or someone else has done and then shapes that into their own design.

For example, as an orchestrator, you’ll be given the picture frame. And it already has a load of information in it—the key, the structure, the shape, all those kinds of things. You have to think, OK, I want this to have a bit of yellow up in the top, around the corner, and a bit of sharp imagery down here. You’re filling in detail and coloring as well as deciding what the essence of it is.

But you’re not deciding major things like the key and the structure. They’ve already been done. That’s what the arranger does. An arranger decides on the shape of the music in a very, very powerful way. The orchestrator takes the music that’s been chosen and designs the specific detailed elements for the boundary. The music supervisor will then look at the overall music department. They could potentially be choosing an orchestrator or an arranger. Those roles could be filled by the same person.

The music supervisor is looking at the overall musical context, making sure that everything is the way it should be, liaising with unions, liaising with the director, with producers, with GMs, all those kinds of things. They’re also, monitoring the show on an ongoing basis to make sure that it stays in the shape everyone wants it to and remains the way it was from opening night.

Relationships with other people as part of a theatrical production are an interesting thing to think about.

If you’d like to pursue a performing arts education and learn more about the various specific roles you might play in the performing arts, the traditional approach isn’t the only avenue open to you. You might find it much more accessible and convenient to engage in an online performing arts education.

Robert Galinsky on Communicating With Investors

“When I said, ‘Will you be a presenter?’ They all said, ‘What’s a presenter?’ And I said, ‘It’s like a producer, but you don’t put any money in. You’re just a presenter’. And when they didn’t have to put money in, it was even more enticing for them,” says Robert Galinsky.

“So now I got a team with A-list Hollywood actors, hard-core working actors that are respected both in theater and in film. Matter of fact, Barry Shabaka Henley starred in “Jitney,” August Wilson’s “Jitney.” So now I got solid people with great reputations. So now I could go to the investor.”

Galinsky had another mentor in the performing arts, Mark Schoenfeld, who wrote the musical “Brooklyn,” which ran on Broadway. Schoenfeld taught Galinsky that a lot of interesting people have resources, and it’s time to start asking about them, which can only help in performing arts education.

Galinsky says, “So here’s a point I want everybody to get. Change your mind about when you ask somebody for something. When you ask somebody for something, you’re not a burden. That’s a compliment. It’s a compliment. So refrain. Don’t go in asking. I didn’t go to my investor going, ‘Could you, could you give me the money, could you?’ No, I went into my investor going, ‘You’re the man. You make things happen. I want you to make it happen with me. With me, not for me.'”

So the take away from Galinsky’s main point, it’s really important to go in there knowing what you want, and take this as a great lesson in online performing arts education. Because he’s going to go, “Wow.” No matter what question you ask of anybody. “Wow, they thought that much of me to ask me to come in on this?” This doesn’t mean they’re going to say yes immediately. They’re going to examine everything and all the variables, like who’s on the team, what is the script, what is the history of the work, who is this person, and do I want to be associated with them? However, you’ve got to get over the hurdle of asking. You’ve just got to ask. You have to ask people for help.

Scenic Designers in the Performing Arts

What does a scenic designer do? “Well, I am essentially in charge of all of the visual elements that you see in the theater,” says Giannis Downs. “That can be what the curtains look like, what the props look like, what the architecture is painted like, and even how the actors come in and out of the space. My work tends to influence the costume designer and the lighting designer as well.”

Often, the performing arts scenic designer is brought in earlier than some of the other designers because the number of architectural elements involved tend to require more time to work on. I often work about six to eight months in advance of a production. So the scenic designer will be contacted by a director or a producer early on. When hired, they will start meeting with the directors. Sometimes, they will be in different parts of the country and have video chats or phone conversations. They’ll get to know each other and do some visual research. Then, they’ll start to develop visual clues as to what the design might look like.

As we develop the design a little more, the scenic designer will start doing some renderings, which could be pencil sketches, which a performing arts education would recommend. But nowadays, they’re more often crafted as digital illustrations. That will help the production team determine what the overall look will be. As that develops further, scenic designers make 3-D models and photograph them to forward to the others. Sometimes, the scenic designer sends the model itself to the director for approval.

“We’ll then take that model and do draftings of each element that will appear in the show,” says Downs. “So that could be large walls, as well as architectural details and individual props.” Online performing arts education models can be helpful at this stage. The scenic designer will create a large package of draftings of everything that they can think of along with lists and references for all of the elements that will be involved.

The next step is to take the model and paint it in Photoshop or other digital programs, and that will provide color notes for the director to choose from. The lighting designer and costume designer can also base their ideas on these renderings. Those will become the basis for the painters to colorize the show. When the production team is actually in the theater, much of the scenic designer’s work is done.

Scott Illingworth Introduces Performing Arts Module 5

With Module 5, “Managing the House and Beyond,” we’re going to take a look at the much larger ecosystem of people and professions that are involved in making live performances happen.

The performing arts experience for most of us involves simply showing up, receiving a program and watching a live performance. Yet, the reality of the performance involves so much more than the audience experience. There is an entire community, an ecosystem, and a long history of people from any number of different fields, including artistic, managerial and critical, that all come together to produce more than just the play or performance that you see on any given night. These people are in a conversation about live performance with a full, rich history throughout time and all over the world.

Performing Arts Education

As you can guess, we’re excited to share with you a tiny bit of insight into the many, many different kinds of professions that make up this exciting world of live performance. An online performing arts education can open doors you never might have imagined to a wide range of careers in dance, drama, music and various other performance-related fields.

Should You Join a Performing Arts Union?

Why join or not join a union? If you join a union, whether it’s Equity or SAG-AFTRA, you are guaranteed a certain amount of money per week. You have rights as an actor, and actors always need to look for places where they have rights because we are easily preyed upon. I don’t just mean things related to the MeToo movement. It can even be something like a director deciding to keep the actors past the allotted eight hours.

We need to work on actors’ knowledge of this during online performing arts education. For example, when you’re told to stay late, you can say, “I’m in Equity, I’m out,” and no harm should come to you. The same goes for SAG-AFTRA members.

When you’re in a union, the pay scale is different, and you have rights. You can be called to set, but you need a 12-hour turnaround time. They have to give you 12 hours from the time you get the call to the time you have to show up. That’s not always the case if you work non-union.

In a union, you have the possibility of health benefits if you work a certain amount. Also, the union automatically has a retirement fund for you.

On the other hand, anyone in performing arts education should also be aware of the disadvantages of being in a union. You can’t do non-union work if you are in a union. In markets like LA and New York, that’s less of an issue because there’s a lot of union work in those places. In off markets, it could be more of a problem.

For example, I came across this in Seattle quite often because I was in AFTRA. There were things that I could not do. There was a fair amount of performing arts work there that I just couldn’t take because I was in the union, and I wasn’t willing to give up that status for it. I was not willing to work non-union and change my face and name just to get work. That’s crossing lines, and I don’t believe in that. I think unions are an amazing thing.

The question about whether or not you should join is a very personal one. If you are comfortable doing work that is non-union, and you are working a fair amount or fairly often, then there’s no need for you to join. If you want to get into a larger market and do the bigger work, then you should join the union.

I think that would be my advice. Also, if you’re in, you can decide to defer or leave and then do non-union work, but it’s a bit of a steep thing to get into. Not everybody is very interested or curious about trying to get out of it.