How 5G Networks Can Improve the Future of Sports

Another area I’d like to talk about is the emergence of 5G networks. When wireless signals are transmitted over the 5G network, speed and reliability will be greatly increased. 5G network uses higher radio frequencies, which gives it a much larger capacity to move data quickly, and the high frequencies will also be able to support more than 1,000 more devices per meter than what 4G supports today.

5G can beam large volumes of data to a large number of devices with really high precision. Sports management education expounds on how this differs from 4G. It allows for the internet of things, or IoT, to be used in a way that is not possible under 4G. For example, a coach on the sidelines can have every one of his players and sports management staff connected to wearable devices and monitor them all in real-time. Whether it’s heart rate or hydration levels, or other important data that will translate into fatigue factors.

When you look at all the devices that can be wired, 5G is an enormous asset to connect all these devices. In fact, for us personally, it can connect our thermostat, door locks, our car, and any other devices. This is what 5G can do for us off the field. Online sports management education explains that the capacity for 5G is about 20 times greater than that of 4G, which has huge implications for streaming high def video.

You won’t need to worry about experiencing buffering on the 5G network or latency, which is the time between when an event is transmitted to when it actually reaches the consumer. This is a big deal for sports betting in-game bets where things happen like, is the player going to make or miss his free throw. This type of bettor requires very low latency in the broadcast, meaning a quick response, so 5G is going to be a boon to global sports betting and opens up many more possibilities for bets like this.

Communication and Traditional Sports Marketing Strategies

In the past, sports marketers would typically speak “at” their target audience using various methods. With a lot of research, we learned that marketers today focus more on building relationships between their organizations and consumers. This type of marketing strategy is obviously different than previous marketing efforts in which you might focus only on, for example, putting up a billboard to speak at people.

Global Sports Marketing

A billboard doesn’t speak to a particular audience demographic. The message displayed on it speaks to everyone, which means that it’s a large sign that talks at you.

If we’re going to compare a marketing campaign with a relationship, and building and maintaining a relationship for years to come, then it’s important to remember that you can’t use one-way communication to preserve your relationship with a consumer. You can’t be one person speaking at the other. That’s not a good, healthy relationship.

As with any relationship, there needs to be some type of back and forth for effective communication. In terms of speaking to consumers, we don’t want to speak at them. We must engage them so that we can learn what they want, value and need from us as Sports Management marketers.

Online Sports Management Education

A Sports Management education is crucial for many reasons. In relation to marketing, it can help you learn, as outlined in this post, the important differences between traditional and modern marketing strategies. As a reminder: Traditional marketing was a one-way street. It was me speaking at you rather than learning and understanding your wants, needs, goals and preferences. It wasn’t two-way communication. What we’re seeing today is that marketing has evolved to include back-and-forth conversations that help sports marketers better understand members of their target audience.

How a Career in Food Lead Me to Work in Sports Stadiums

My career in food first started when I attended the Restaurant School of Philadelphia. From there, I went to work in sports for the Cleveland Indians baseball team. Then I worked for Delaware North. At that time, Delaware North tasked me with continuing education to get my Pro-chef Certification and my Certified Chef de Cuisine Certification.

Options for Chefs as Students of Online Sports Management Education

Once I passed those tests at the Culinary Institute of America, I transferred to the San Diego Padre baseball team. At that point, I realized that I wanted to stay in sports, and there was so much opportunity in global sports stadiums and arenas. There are so many options for chefs in sports management. I thought it was much better action than just being a restaurant chef or a hotel chef, where they never close and stuff like that.

Grabbed by a Hands-on Sports Management Education

At that point, the sports industry grabbed me. From there, I went to the Philadelphia Eagles football team and came to work here at MetLife Stadium. It’s been six great years of working in food.

Confidence Building through Online Sports Education

Classes online in sports management education allow people to have a hand in building others up through athletics. Self-esteem and confidence are absolutely tied into the outcomes of participating in sport, especially as we get older. One of the benefits of working in sports management is the joy of seeing the changes in adults who had stepped away from sports for career or life reasons, like marriage or children, and then come back and find new self-esteem.

Global sports research has been done with people involved in triathlon and running, who participated as a youth and dropped out or who had never participated, and have been convinced to get into triathlon by their friends. They are so excited, especially women. They say things like, “I never thought I was going to be able to swim, and now I can do a Half Ironman,” and “I never thought I could ride a bike. I never thought I would ever do it, and now I’m out here with my friends competing in this race.”

Participating in sport brings out confidence in them, and then that transfers into other parts of their lives and keeps them motivated to continue to participate. They lose weight. They get healthier. They actually do things that they never thought that they could do, and their self-esteem and confidence grow by bounds. Helping people cultivate new self-confidence is a foundation of sports management education.

Understanding the Relevance of Theater in Performing Arts

It’s important for me to look at theater as a field. Yes, a part of that is the industry, which can be very exciting. There’s so much more to explore. Theater doesn’t simply involve a kind of making of a show for a particular audience in a particular theater. It can mean many things. This is an essential element to teach in any performing arts education, even in online performing arts education.

“It happens in small communities, in large communities. It happens with professionally trained individuals, also within community members. It happens in spaces that are, again, about the texts, others that are physical. It takes on all these forms. In many ways, the exploration of theater is an ongoing thing that will keep changing, growing, and developing,” says Ruben Polendo.

You must see theater as a field, for those in theater or who have an interest in theater. The exciting thing is that you have an agency to navigate that field as a theater artist. Regardless, we all navigate the field differently.

“Theater has this odd reputation, which I want to dispel. I want to just push that away. That reputation is one in which people imagine being for this rarefied few. That you go there and everyone’s wearing a tuxedo. They’re watching whatever is playing with opera glasses. It’s just the most alienating, foreign not-for-us scene out there,” states Harvey Young.

That’s not the case at all. Theater, from its roots, has been about people coming together to watch performances. It began as street festivals, street fairs. Think of your favorites as an outdoor concert where people gather, and the community is there. People are expressing their delight, their pleasure. That’s the kind of energy that theater strives to capture. To put into a building and invite people.

That’s the core, base, the root. If you think about what theater gives you, the theater provides that chance to be a fly on the wall. It gives you a chance to spy, to listen, to encounter the stories, the experience, the lives of people who are not your own. It’s a bit voyeuristic. That’s part of the pleasure of it too.

It’s like you are getting access to stories and experiences you haven’t seen before. In some cases, if it’s musical theater, you’re watching not only those “fly-on-the-wall experiences.” You’re also encountering true virtuosity. You’re watching Lin-Manuel Miranda freestyle in certain moments. For example, In Love Supreme.

Theater creates proximity. You’re in the same room as the actors. You’re breathing the same air, and you’re in the seeing moment. It’s not like TV. It’s not like the movie theater; you are there. Your interaction, physicality, and coughing can change the spirit, dynamic, and mood of what’s taking place. That’s why people love theater so much. It feels different when you are there.

Using Performing Arts Education to Understand One Another

Walter, at some point in the show gets a check from his mother because she’s like, “I have to support him, He’s a man, he need to feel like a man.” She gives him the check and the friends that he was thinking were going to hook him up, steal the money. They’re gone so then the family has to make a decision. Meanwhile, the homeowner association in this neighborhood where the new house is, sort of, come late to the table to understand it’s a black family and they want no parts of that. They send a representative to come basically buy out the family to give them a check to not move into the neighborhood and so this is also playing itself out.

By the end of the show, they dismiss him and they’re all back together as a family. They’re back as a place that can contain all these tensions that we have watched play themselves out with each individual character who has a collection of traits and a way that they walk through the world. We also see a way that they think about the world and a way that they relate to people, which is in many ways different than any other character. Then the question comes, “They’re all one family, so at what point do they have the connection and where is the connection?”

That’s what I think the play is about and that’s how you sort of as an actor say, “Where do those sort of live?” I would suggest that, even if I was scoring it or if I was musically directing it. In this incident that happens, what is being revealed and what is being played with? What is being exposed? What opportunities do the characters have to transcend where they are, to think new stuff, to take a chance and to think something new? I think that would be an important way to sort of think about it. That’s how I would analyze the script. That’s how I would see my way through this artificial thing called a play, that happens to be called Raisin in the Sun. Online performing arts education suggests asking, what human stuff can be brought out that anyone in the audience can relate to? Because everybody comes from a family, whether they are inside of that family or outside of it. Everybody sort of has a location. Everybody has a way of thinking about the world and moving through the world, which is uniquely theirs. Performing arts have a way of connecting everyone, no matter the background.

The question for all of us is, how do we live together? How do we connect together? How do we connect as a family? What binds us, and then how do we overcome the obstacles that come to us? Do we do that in separate ways, or do we need to come together to do that? That’s one way of sort of approaching a script analysis on this play that I think could be really useful because you see a whole lot of stuff. Then the trick is, where do you see yourself?

“Do you know what this money means to me?” says Walter Lee Younger. Do you know what this money could do for us, mama? Mama, I want so many things.

Lena Younger replies, “Yes, child.”

Walter Lee Younger then says, “I want so many things that they’re driving me kind of crazy.”

What Are the Benefits of Cross-Promotion in Performing Arts?

One thing you can do in the theater world is to raise money for another organization. That might sound counterintuitive to anyone in performing arts education. Why would you do that? According to Malini Singh McDonald, it can be easy to miss the benefits of cross-promotion and raising money at an event.

Speaking from her own experience, McDonald explains, “We did a one-night event, and it was for the LGBT Center. And what we did was my friend — and actually my conspirator — he had a play that he just wanted to get up and heard.” The two worked together on a reading of the play and created some price points around it.

McDonald continues, “I love a raffle because I can sell raffle tickets. You want me there at your matinee performance doing that. But that is also key because people will spend money on that.”

At that one-night reading, her performing arts team was able to raise money through raffles for another organization. As McDonald puts it, “So now this other organization knows that there’s this play out there, and you use all of that in your marketing materials.”

Robert Galinsky offers similar advice for anyone in online performing arts education. He recommends, “When you’re putting up a production, you’ve got to align yourself with lots of different people, lots of different organizations. I discovered this when I was in Hollywood.”

Galinsky talks about a time when he was putting on a show and doing everything he could to get people in the seats. The show was packed every night until the end of the run.

The plan was to do another run, but he couldn’t imagine putting the energy into getting people into those seats again: “That’s all I spent my time doing [was] driving an audience to the show.”

Instead, he decided to adapt. “I called every organization in LA that deals with homeless people,” he shares, “and said, ‘Let’s do a pop-up benefit show for your staff, your audience and your clients.’ And every one of them responded positively.” Galinsky received feedback like, “Oh my gosh, yes,” and, “That’s a great idea.”

When he started to do his show, he didn’t go through the normal theater channels. Instead, he used the organizations’ audience base. Those people were interested in the subject matter. They wanted to see the show, so it was a perfect fit.

Before taking his show to LA, Galinsky spent months ahead of time researching all of the organizations that served people experiencing homelessness. Once he set dates for his theater, he sent the organizations carte-blanche invitations. Their entire staff and anyone they wanted to invite would get free seats. He explains, “You work hard; you work with this population. I want you guys to have a treat. Come in, see my show for free, and give tickets away to your volunteers, your staff, whomever.”

During this time, Galinsky had an agreement with his investor. They knew that they weren’t going to make their money back on ticket sales, so the investor was fine with papering the house and loading up seats.

Every single night, at least four organizations that served people experiencing homelessness were present at the show. Beforehand, Galinsky told each one that they could have 30 seconds during the talkback at the end of the performance to pitch their organizations. They could tell the audience who they were, what they did and whom they served.

As Galinsky recalls, those organizations packed the seats. To sum up the experience, he reflects, “The thing you have to remember now is I put my butt on the line here, because if the material wasn’t authentic, if the material wasn’t real, I had people who deal with homeless people every single day watching this. They would have been disgusted with what I was doing. Thankfully, the work was good. The work was solid. And they would come up to me and go, ‘I saw my client today. I saw two of my clients on stage. I deal with that guy every day. The one who was begging for cigarettes, I see him every day.'”

What Rights Do Playwrights Have in Performing Arts?

The Dramatists Guild is a wonderful organization that supports playwrights all around the world and protects their rights. I would suggest joining the Dramatists Guild to anyone seriously trying to work in playwriting. Anyone in performing arts education can join it.

It wasn’t always like this. Playwrights didn’t always have such protections. Arthur Miller used to tell a story about how he went to the offices of a Broadway producer, and the producer had all of these books on his shelf that he had co-authored. Miller said to the producer, “Oh, I didn’t know you were a writer, too.”

The producer said, “Oh, I’m not. I just buy the copyright from these authors, and then I put my name on it as co-author.”

Thanks to changes in copyright law, that doesn’t happen anymore. And thanks to the Dramatists Guild, there is enforcement around these kinds of things.

When you write a play, a theater or a producer can license it from you, but they don’t buy it outright. They don’t own it. They can’t make themselves the co-author. They are paying you for the use of your work. You still own the copyright.

The Dramatists Guild has what they call the Dramatists Guild Bill of Rights. It says that the playwright has the right to be involved. It also asserts that unauthorized changes cannot be made to a script without the playwright’s permission.

A lot of people in online performing arts education don’t know that. They may have grown up with drama teachers doing cuttings of things. The teacher might take out a word or a scene that’s inappropriate for young people, and they think that’s totally legitimate. It really isn’t, and playwrights are allowed to — and have — shut down productions that have deviated from the script and made changes that nobody asked their permission for.

Sometimes the changes are really big, like changing the gender of a character. Other times, it’s just a word, and sometimes the playwright doesn’t care as much or finds out about it later.

But, in general, if you’re putting on a play, it is in your absolute best interest to check with the playwright before you make any change, no matter how small. Otherwise, the writer does have the right to shut down your play. Also, of course, you should always begin by getting permission to do the play.

A lot of people in performing arts don’t know that, and a lot of places have been shut down.

Why Diversity Matters in the Performing Arts

Many times, acting from an objective, external perspective seems simply like role pretending or mimicking other people. It’s easy to focus on the distance between you and the role. But in truth, being an actor is really about finding a way to reveal yourself through a given role in a screen or stage production.

For too long, acting meant one thing, or the kinds of acting, the kinds of stories, that were being told were only one kind of story. It’s vitally important at this moment, and it’s late in coming, that we find ourselves really encouraging newcomers to find their voice as an actor in the performing arts. It’s important to understand the way your own experiences, your unique point of view, and your individual identity offer something to your playing a role. It isn’t about you ignoring who you are or your story but bringing your perspective and experiences to the part. A quality performing arts education can help you to appreciate the challenges and opportunities of putting yourself into each role.

Your work is important and valued if you bring yourself fully to it and are given permission to do that. The more you are enabled to bring yourself to a role, the more your voice as an actor will be understood and heard. Nothing could be better for the profession or for you as an artist.

For too long, the stories that have been told in the theater, in TV, and in film have been the stories of white Europeans and particularly white European men. Those were the writers whose stories were produced. Here in the United States, it was white people and white men whose stories and plays were told and who were hired for the acting jobs.

Currently, we’re at an important moment of transition where Black artists, persons of color, and indigenous artists are finally, after far too long, being recognized as the vital storytellers they have always been. It’s important to them, as we encourage greater inclusion and people to bring their own identities into their work, that we recognize a unique voice is part of what needs to be valued in the performing arts process. It’s not enough to bring diverse voices into a room. Those voices have to be valued and their stories need to be told. Coming along with that can’t be a request for someone to set aside personal experiences or an untraditional point of view in order to transform into something else.

As you explore your work as an actor, what’s really important is that you give yourself permission to look at a role. Even when you see distance from it, recognize and really believe that your experience, your identity, your point of view, and your history are vital for the way you are going to be able to tell the story in a unique and meaningful way. You can study this process further by pursuing an online performing arts education. Learning all you can about inclusion and diversity in the performing arts will prepare you to make your mark in the industry.

Why The Business Side of the Performing Arts is Important

If you’re interested in performing arts education, you need to learn the business side of it all. Take the business courses along with your regular online performing arts education courses. If you don’t want to deal with a spreadsheet or with numbers, consult an accountant or talk to an attorney. A lot of CPAs and attorneys — especially entertainment attorneys — have free panel discussions or some other networking event that you can attend and just sit and listen. Take notes because a lot of the business is just knowing the stuff you really don’t want to know about.

For example, you might not have space in your head to learn business law. I’m not saying to go be a lawyer, but I am saying that as artists, we’re already open. We’re creating. We’re taking the truth and putting it on a higher scale. The work that we are creating is elevated, wherever we’re creating it.