For performing arts, “You always want Arts managers as part of your company because they’re the ones who want to figure out how to make it possible for the art to reach audiences and how they can enable the creativity from people that they’re working with to achieve their highest possible level and to be as relevant as possible to audiences,” explains Elizabeth Bradley. “You have general managers and executive directors sometimes producing artistic directors.”

Based on her performing arts education, Bradley clarifies, “If you take an example of a company such as the Manhattan Theatre Club, the Signature Theatre, the Roundabout in New York, or the Atlantic Theater, you’d see these are not-for-profit companies, meaning they’re not run to create profit from a particular commercial offering to a group of investors. They have a mission for public good and education, and they are contributing to the culture through the realization of their mission.”

“The people who lead those companies, from a logistical perspective, make sure there’s enough money to put the season up, that there’s an artistic director or artistic producer who’s appropriately supported, that there’s a marketing team, a publicity team, a fundraising team, and a group sales team.” Bradley continues, “Of course, the very important people who work in a theater venue, if a company has their venue, as the Manhattan Theatre Club and Roundabout does.”

Elizabeth then concludes, “Who’s working in those box offices, what ushers are showing the patrons to their seats, who’s hiring the front-of-house manager, who’s working with volunteers in the company, and who’s running the education department? All of those functions tend to reside, depending on the budget size of the company, with a general manager or an executive director, or sometimes an artistic producer.” These are lessons well taught in online performing arts education.

When you’re making music for a production, sometimes, the person who creates the music arranges it. Then, the question is, OK, how do you take that arrangement and throw it on other instruments with consideration to the size of the budget and the size of the house the show is being played in? Online performing arts education is a great start, but in a professional setting, the musical director will take that information and synthesize it with the storytelling. As far as actors go, too, the musical director is frequently in on the casting as well; when I’m directing the music for a show, I usually am.

I’m inclined to be in communication with the writers (or the director, if the writers aren’t around), discussing the intent for the sound, the kind of actors, the kind of people, and asking “how does this come across?” while I’m shaping the music. I shape the music according to the energetic flow of the show. Musical directors might conduct a show, though sometimes there’s a separate conductor, but either way, each show has its own tempo, and there’s always a sweet spot for that tempo.

Performing arts educations don’t necessarily prepare you for finding that sweet spot. I’ve done shows where, afterward, the actors are like, “man, that was too slow,” and I’ve done shows where they’re like, “dude, slow down, it’s like you’re trying to make us go crazy.” Then, there’s just a little bit of work to find that sweet spot. That’s, in my experience as a musical director, how I approach musical direction.

“Once a production you feel is ready to go, and even before you’ve announced it, you want to put together your team, which is public relations, marketing, advertising, people who will be doing your social and digital, and also your management” says Jeffrey Richards, describing the role of a producer in pre-production meetings that take place prior to performing arts shows and productions.

The Importance of Learning Marketing in Performing Arts Education

“So much has changed even since I began nearly 20 years ago, with the emphasis on how you’re marketing a show,” says Richards, who also says “that emphasis has changed from when people just automatically used to take full-page ads in ‘The New York Times’ to now doing commercials on television and using the internet to a much greater extent.”

Richard explains that other members of the team are also frequently involved in the marketing decision-making. “An author or the playwright or the composer and the librettist team have a say in what the artwork is going to be.” He continues to explain “sometimes you include them on the commercial because you want their approval and to feel comfortable in the way that you’re selling the production. To that extent, I have in recent years asked playwrights to have discussions with the ad agency so that they can understand what the playwright is doing in terms of the playwright’s vision, I can say.”

“So they have an understanding of where they should go, and how they should treat the material. And once you have the playwright working with you, I should say it’s the producer’s responsibility to marshal all of those people and to make sure that you have a coherent framework as you are moving forward [with your production].”

Lighting design is probably, at least in my mind, the most important design aspect for theater. You can do a show without scenery, but you can’t do one without lighting. Lighting can tell a story way better than scenery. In fact, lighting helps focus an audience’s eyes where you want them to look. Lighting is a vital storytelling element. A lot of fantastic creative designers choose a career in lighting design because they know that they can affect the show in fantastic ways that other designers can’t hope to match.

Lighting Design Technologies

Right now, we’re seeing a lot of interest by performing artists and crews in using digital technologies to create lighting instruments. You can essentially use projections to create shapes within any video. The process is effortless in programs like Isadora or QLab. You can perform a lot of basic video design manipulation in these kinds of programs as well.

Yet, you can also create these shapes for any performance using a regular office projector and PowerPoint. I’ve seen professional shows in which crews have done incredible things using these methods. A lot of people think of projections as something that is behind the actors or merely a scenic element. But, you can find proof that projections are actually used as lighting instruments.

You might catch an actor in a projection. You might aim your projector on the floor and create specific shapes or video that actors then interact with at any given moment. You might also create interactive designs where lights and video move around the stage based on where the actors are located or what they’re doing in a scene.

Shining a Light on Success

All of these lighting techniques are happening at the forefront of entertainment. You can see the proof at all levels. It’s kind of an amazing time to be a performing arts creative, lighting designer or a student seeking a performing arts education because there are just so many toys out there that you can access that are often inexpensive and easy to manipulate.

For this reason, I encourage anyone currently working in this field or pursuing an online performing arts education to test any technology that they might find around them. You’ll be amazed at how much you can tell an engaging story that audiences remember using common lighting-related tools that you already have available to you.

What many people don’t realize is that many of the greatest artists in history just borrowed the ideas of other artists. This fact looms large in all art forms, including literature, painting, music and, certainly, theater.

Historical Inspiration

Let’s start, for example, with William Shakespeare. People often think of William Shakespeare as the most original, brilliant playwright of all time until they dive into the origins of his works. Yes, he was quite a talented figure, but all of his works were tied into and inspired by source material. Many of his writings were adaptations of previous plays by other playwrights. They also contained elements from the adventures, stories and mythologies attached to famous figures from particular time periods, such as real kings and queens.

Contemporary Examples

This same type of borrowing occurs in contemporary theater. What I love about contemporary theater, especially Black theater and American theater, is that you see these references play out. You see the power of adaptation.

Take, for example, “Hamilton.” It’s an adaptation by Lin-Manuel Miranda of Ronald Chernow’s biography of Alexander Hamilton. You can also think about “The Wiz” in this context, right? “The Wiz” is an adaptation of the film “The Wizard of Oz” that was an adaptation of the book of the same name written by Frank Baum. You can see this pattern of citation occurring all over the place.

There are certainly examples in other plays. If you think of August Wilson’s cycle of plays in terms of “Ma Rainey’s Black Bottom,” for example, he captured the cultural mythology around Ma Rainey. He gave that history new life on stage.

If you think of the work of Suzan-Lori Parks, you can see that she loves her repetition revisions. She calls them “Rep and Rev,” which describes how she takes source material and plays with it. She has a couple plays inspired by Nathaniel Hawthorne’s “The Scarlet Letter.” One of them, “In the Blood,” is all about a character named Hester, and how she engages in 21st century society, or late 20th century society, instead of puritanical society. Suzan-Lori Parks explores abuses and expectations around gender that still exist and still pertain to female experiences around the world.

Online Performing Arts Education

With your performing arts education, your explorations of these types of references to historical events, peoples and previous artistic works can help you determine the direction of your own art. As you learn, you may discover that someone had previously expressed something about a topic that’s close to your heart in ways that you want to adapt and make relevant to, for example, your life experiences or modern events. Whatever your reason for making these citations, you must learn how to use them without infringement and appropriately credit previous artists.

One of the most important things when pursuing a career as an actor is understanding reputation and that your reputation as an actor is what matters most. However, you don’t need other people’s help to create a reputation. You can do that on your own today. You can do that through creating content and through all sorts of mediums because the mission is not necessarily booking more work.

Instead, the mission as an actor is to become known. You achieve that through consistently reaching out, consistently building relationships, consistently showing up at auditions and being the best version of yourself that you can be. This is where the skill and psychology come in. If you don’t have the skills to back it up, you can promote it all you want and build relationships on social media all you want, but in the end, you’re going to have to have the skillset.

At the same time, if you have the skillset and nobody knows that you exist, you’re never going to actually have the career that you want either. So, you need to find a way to bridge both. Fortunately, there are ways of doing this so you can create your own work. Frankly, it’s very easy nowadays. You likely have a phone in your pocket right now, and that’s all you need to have to create something. Just pull it out, come up with something, and start filming.

One thing that actors tend to forget is that because we live in a world where technology is so democratized, we don’t have to wait to be given permission to work anymore—and in truth, you really shouldn’t. Many of the happiest actors in the profession go out on auditions, get hired, and do the work. But, during those times when that isn’t happening, they’re getting together with friends, they’re practicing self-tapes, and they’re giving each other feedback.

They’re also writing things, or they’re using their iPhones or cameras or borrowing equipment from a friend or relative and learning how to make work themselves. These days, an actor entering the profession after finishing school, or really anyone who’s just getting started in the industry, is really somebody who needs to be a constant generator of their own work and their own success.

It also helps to be spending time every day having conversations with representation or with other actors. Many actors choose to get together every week and read plays together just to continue progressing and keep their minds working on text. Other actors get together regularly and do self-work with other people present, just to practice that unique skill of auditioning. Some people just make short film after short film or web serieses. They do whatever it takes to be consistently practicing.

Actors, unlike say, somebody who plays a sport and can potentially go and practice very easily or play in a pickup game, tend to often think about the whole scope of what it would take to create an actual production. Or, they try to get cast and let their focus narrow down to just getting hired to do the job in that one specific way. And when they approach it this way, they miss out on using that time to develop more skills, more productive practice, and doing the things that will actually make them more likely to book work.

To have the best chance of success, they need to see themselves as creators and as somebody who has the power to create things for themselves, even if they’re struggling to get hired in that particular moment.

You can learn much more about the performing arts and how to succeed working in them with an online performing arts education. It allows you to attain all of the benefits and knowledge that comes with performing arts education, all from the comfort of your home.

“The Bench (A Homeless Love Story)” is a piece that has been online performing arts education expert and playwright Robert Galinsky’s calling card for the past few years. Galinsky wrote the first draft when he was collaborating with August Wilson in 1986-87 in New Haven. At the time, he was also working with Lloyd Richards at Yale University’s performing arts education department.

The structure of “The Bench” evolved over time. “It really came down to discovering that there was one character, Joe, who was going through something, traveling a journey, and was potentially going to be changed or not changed,” Galinsky says. “And everybody else was serving that particular cause and that arc.”

At the same time, all of the other characters have something at stake with Joe’s journey. There is something at risk for everybody, and it will result in either a reward or a loss based on what he goes through.

Joe is in love with somebody, but he will not admit it. “It’s a real simple structure, but simplicity is great because now we can see how complex human beings are with their behaviors over such simple things,” comments Galinsky. “The guy can’t admit he loves this woman so he goes out and basically trashes her all the time.”

Joe’s behavior has an effect on everybody else in their little community; because of it, the townspeople do not all get along. They finally tell Joe to man up. “Go tell her you love her. It’s simple as that,” Galinsky says.

It’s “as simple as that” according to the townspeople, but for Joe, it’s not that simple. He lost love in his heart years ago and had been through many different things that destroyed his sense of hope. He didn’t know that he could find love again; in fact, he was afraid to find love again. Ultimately, four other vagabonds gave him the courage to face his fears and give love a shot.

Joe proceeds to go and profess his love to the woman. She rebuffs him and resists. Just like Joe, she is hardened and doesn’t want anything to do with love. It was too vulnerable, too soft of a place to be, and too scary. For her, it was easier to put the wall up and have a thick layer in front of everybody and everything in life.

Nonetheless, Joe persists in his confession, and the woman begins to see him in a different way. He comes to her in a different way from the past, and she relents a little bit. “She doesn’t give him the full on, yeah, I’m with you buddy, but she gives him a little window into the possibility that she might love him back, just a tiny window,” says Galinsky.

Joe has no guarantees; nor does he have promises. He knows, however, that there is a tomorrow. He will see her again, and life just might be different.

Generational change impacts not only society but also the performing arts that reflect and comment on it. This is an important point to keep in mind as you continue your online performing arts education. Harvey Young, Dean of the College of Fine Arts at Boston University, and Elizabeth Bradley, Broadway theater critic and professor at New York University, share their thoughts on emerging African American playwrights and how they’re transforming the dynamic of the theater.

Harvey Young sees a passing of the torch from August Wilson, whose plays chronicled the 20th-century African American experience decade by decade, to notable Black playwrights giving voice to the African American experience today. “You see Suzan-Lori Parks, you see Lynn Nottage, receiving additional support and mentorship. You begin to see folks like Katori Hall emerging as well,” Young says.

“You can see every 20 years, there is this generational passing in which the lessons, the struggles as well, the histories, the life lessons go from generation, to generation, to generation,” he observes.

“If the job of art is to tell society what it can’t know without art, I think that the white American theater has stepped back far too long from that responsibility,” says Elizabeth Bradley.

She comments on the contributions of the new generation of Black voices: “The playwrights who have emerged in the last four to five years, whether they have been working quietly away and we just haven’t discovered them, or they are new voices such as Lynn Nottage, who has had a very long career. A more recent career is that of Jeremy O. Harris. Dominique Morisseau is another example of a very important African-American female writer.

“Of course, Suzan-Lori Parks has been heralded for decades now and is a Pulitzer prize winner. Katori Hall is another example. With plays like ‘Fairview,’ and plays from the African diaspora like ‘African Mean Girls’ or the ‘School Girls’ play, there has been a push forward. Tarell Alvin McCraney with ‘Choir Boy’ or Branden Jacobs Jenkins with ‘Everybody.'”

Bradley continues, “It has been manifest that there is a depth of talent on the musical side. For example, there’s Michael Jackson — not the one with the white glove, but the one who wrote the musical, ‘Strange Loop,’ which is the most recent Pulitzer Prize winner. “These voices are coming to the forefront, and they are going to change the conversation between artist and audience,” she concludes.

Look for this and other generational shifts as you continue your performing arts education and pursue a career in the field.

With the right education, you can learn how to sell a theatrical production to the largest audience and increase your profit margins.

As a performing arts producer, it’s not just about producing a good story to release to the public; it’s about finding the best team to promote the play and sell it to the public. That’s what people are interested in, the next part that their favorite action star or romance debutant is doing. A performing arts education can teach you how to pick the right team to handle each particular job. With the right people in the right places, you can have more exposure and build up a bigger audience.

To support the author and creative team in performing arts, you need to have your advertising reach your audience through all your marketing channels. Most people have a smartphone and other smart devices, so they often check in on Facebook and Instagram to see what is happening in entertainment and their friends’ and family members’ lives. The advertising team, marketing team, social media/digital media team, and the management team are the ones to sell the show to the public by presenting the starring actors and actresses to their audience.

Advertising and marketing the stars to the audience has nothing to do with the creative elements but more so the artistic ones. After the audience is brought together, the artistic element is passed over to those stars to practice their artistry. As the producer and sometimes the press representative, I have weekly meetings with my teams to follow their direction in the promotion strategy. With technology evolving, social and digital media has played a large part in the promotion efforts. Online performing arts education will help you find success in the entertainment industry.

What is an Actors’ Union? Just like with any other union, these organizations can help performing arts students and actors network and find like-minded people to spend their time with.

“There’s a Screen Actors Guild for media,” says Jeff Kaplan. “There’s also a union for stage called Actors’ Equity.” The majority of Equity actors are not working, so the Equity card that comes with the Actors’ Equity union doesn’t guarantee actors work, but it does help get them access to higher-level productions and jobs.

“They set pay scales. That’s probably the one that performers are most interested in, but they do other things. They provide basic minimums for workplace safety, the number of hours you can work, what time you have to be done, how you resolve conflicts during productions. They have health insurance.”

Joining an Actors’ Union

Getting into one of these unions can be tricky. In order to join a union, you have to perform in plays that are union-only, which results in a chicken-and-egg situation: how do you get into a union-only play if you’re not yet a union member? These unions have apprenticeship programs set up that allow a handful of non-union actors to perform, but the number of actors is kept at that handful in order to keep the union’s roster exclusive.

Is there a downside to joining an actors’ union? The union will provide actors with a lot of opportunities, but it does limit their actors as well. For instance, if you are a part of an actors’ union, you have to get written permission to perform in a non-union play, which is why not everyone chooses to join a union. They like to keep their options fully open, but on the flip side, they are limited to only working non-union plays.

When seeking a performing arts education, whether it’s an online performing arts education or an in-person one, students usually have a lot of questions about unions, like how to join one or whether or not you should. It’s made more complicated by the number of unions out there. “In brief,” says Shanga Parker, “there’s AEA. That is the union for theater actors and stage managers. And then there’s SAG-AFTRA. They’re combined now. Screen Actors Guild, American Federation of Television and Radio Artists-they used to be separate, now they are one. And that is for film and TV.

Each union has a different way of becoming a member. AEA, or the Actors’ Equity Association, allows actors to submit paperwork after being cast in one of their specified shows. Once an actor joins a show that counts for the union and submits the paperwork, they’re considered an Equity Membership Candidate, or EMC. As an actor works on an Equity production, they accrue points week by week. Once they’ve built up enough points, they can join AEA.

However, AEA requires an initiation fee alongside the point requirement. That initiation fee has varied over the years, but it’s usually to the sum of a couple thousand dollars.

SAG-AFTRA works similarly in that you can get cast in a union role and choose to take it or not. The difference with SAG-AFTRA is that membership is affected by something called the Taft Hartley Act, which was written for a different reason but applies to the union. Essentially, the Taft Hartley Act gives you the choice of joining the union upon taking your first union role, but declining is also an option. That said, if you take a second union role, you’re required to join the union at that point, and there’s an initiation fee of a couple thousand dollars as well. Actors need to weigh the benefits of union membership with the initiation fee and plan accordingly.