Career Spotlight on Former Nike Marketing Manager Les Green

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The sneaker industry is full of career opportunities. While sneaker design is one of the most sought after paths, there is a huge variety of other jobs and careers to pursue. The Sneaker Essentials course was designed to give students an inside look at all of the possible career paths and help them capitalize on their unique skills to carve out their own path . From marketing to design to engineering, there is a career opportunity for everyone.

Sneaker Essentials recently sat down with Teespring’s Vice President of Marketing, Les Green, to talk about some of the things he has accomplished across the industry. Green has held down some key positions in the sneaker industry. He has worked with some of the world’s most influential brands for over 18 years. He served as Nike Africa Marketing Director, Nike Mexico’s Senior Brand Director, Senior Brand Director Nike By You, and Global Brand Director Nike Sportswear. He played a key role in some important campaigns and product launches. He worked on the Nike Tech Pack. the 2012 Olympics, and Nike by you (which most people may know as Nike I.D.).

“I don’t want that exclusivity of product to

translate into exclusivity of talent and opportunity”

Check out the clip above to hear Les talk about breaking down barriers to breaking into the industry. Visit Sneaker Essentials to find out if a career in sneakers is right for you – and for more knowledge from former Nike Marketing Manager, Les Green.

Webinar Recap | Esports & Gaming Careers With Ford Models’ Justin M. Jacobson Esq.

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When it comes to starting a career in the gaming and esports industry, there are quite a few options to choose from. Most people think that you have to get top scores on games and have lots of followers to be successful in the gaming industry. While those things may help, there are other ways to turn your passion for esports and gaming into a career and make some money. We recently sat down with Justin M. Jacobson ESQ., an Esports attorney who currently heads the Gaming department at Ford Models. He spoke to us about the different careers and job opportunities in the gaming industry and the type of skills needed to get these jobs. He also spoke about where you can look to find these jobs and gives great tips on how to be successful in your career. Justin also hosts the podcast Preediction, Esport Biz Show. Check out the latest episode here.

After watching this webinar recap above, feel free to visit Yellowbrick.co/gaming to get more information on how you can turn your passion for gaming and esports into the career you want!

Footwear Copywriter

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What does a Footwear Copywriter do?

A footwear copywriter connects with a brand’s or sneaker company’s customer base through marketing materials for multiple channels. In addition, they do this through writing high-engaging content that reflects a client’s brand voice and drives sneakers forward. Working collaboratively, a footwear copywriter ideates on concepts, stories, and copy to support campaigns and/or sneaker releases. Generally, someone who is successful in this role truly understands the sneaker brand’s customers and is able to connect with them through words.

How much does this career make?

According to Salary, Footwear Copywriters make a national average of $51,101 or $24.57 an hour in 2021. Moreover, entry-level footwear copywriters make around $30,000 annually, with senior-level footwear copywriters making $145,000 a year.

What impact does this career have towards the sneaker industry?

Footwear Copywriters are the voice of sneaker launches. Most importantly, they create copy for sneakers that inspires, informs, and delights sneaker customers. Their words are front-facing for customers including product descriptions, social media captions, and ads. In general, a copywriter’s concept and work can lead and define copy and content strategies for new developments for a sneaker brand.

What is the job outlook for a Footwear Copywriter?

The Footwear market is expected to show a volume growth of 4.0% in 2022. According to the U.S. Bureau of Labor Statistics (BLS), job growth in the fashion design industry (including Footwear Copywriters) is projected to grow one percent during the 2018-2028 decade (www.bls.gov).

William Zeitz, Teaches about Copywriters

Learn from:
William Zeitz
Sneaker Essentials contributor, Waz Inc.

Founder & Creative Director, Waz Inc.

Related Careers:

Email Marketing Specialist | Marketing Manager | Photographer | Photo Retoucher | Public Relations | Social Media Manager | Footwear Editor

Email Marketing Specialist

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What does an Email Marketing Specialist in Footwear do?

Footwear Email Marketing Specialists or CRM Managers develop engaging email marketing programs. In general, they work to provide an exceptional customer experience and drive business results towards sneaker purchases. They also manage end-to-end daily email marketing campaigns. This includes concept development and content planning, audience segmentation and targeting, set-up, deployment, reporting, and ongoing testing or optimization for a brand’s or sneaker company’s digital ecosystem. Footwear Email Marketing Specialists utilize insights and analytics to measure the effectiveness of marketing campaigns. In addition, they measure channel performance, and overall retention and reactivation while utilizing the data to make adjustments to future campaigns.

How much does this career make?

According to Glassdoor, Footwear Email Marketing Specialists make a national average of $65,374 or $31.43 an hour in 2021. In general, entry-level email marketing specialists make around $40,000 annually, with senior-level CRM managers making $123,000 a year.

What impact does this career have towards the sneaker industry?

Footwear Marketing Specialists execute the marketing strategies to drive repeat sales and build loyalty. In addition, they reduce customer churn and build lifetime value for our DTC sites and retail stores. They provide a relatable touchpoint and line of communication to sneaker consumers whether disclosing a sneaker release to sharing discounts or sales.

What is the job outlook for an Email Marketing Specialist?

The Footwear market is expected to show a volume growth of 4.0% in 2022. According to the U.S. Bureau of Labor Statistics (BLS), job growth within marketing managers (including Email Marketing Specialists, Footwear) is projected to grow ten percent from 2020 to 2030 (www.bls.gov).

Jeron Smith and Email Marketing Specialists

Learn from:
Jeron Smith
Sneaker Essentials contributor, SC30, Inc.

Chief Marketing Officer

Related Careers:

Footwear Editor | Copywriter | Marketing Manager | Public Relations | Social Media Manager | Buyer | Merchandising Coordinator | Visual Merchandiser | Store Manager | Sneaker Order Fulfillment Associate | Customer Service Representative

The Ultimate Resource for Streetwear Marketers

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The Streetwear Marketing Library is an easy-to-use reference collection with everything you need to launch or build a successful streetwear brand. Whether you’re new to streetwear or a seasoned marketer, this Notion library contains examples such as email, social, and video campaigns.

Marketing to a streetwear audience can be tough if you’re starting or don’t have a massive budget. Moreover, new trends constantly bombard you and can impact your marketing strategy.

To help you out, we’ve compiled resources from the most successful streetwear brands on the internet. Get the insider access you need to grow your streetwear operation by checking out the Streetwear Marketing Library. You will find the one-stop resource for everything you need to know about gaining traction and growing your streetwear operation. With this library, you can create a brand that people are wildly excited about by learning about the latest social media trends, email tactics, and content creation tips.

In addition, we’ll be updating this resource library in real-time every week to give you the most up-to-date look at how your favorite streetwear brands continue to grow their brand.

Streetwear Marketing Resource Library

Who Is The Streetwear Marketing Library For?

  • You’re looking to learn how to market a successful streetwear brand.
  • You’re new to online marketing and looking for that “one resource” that covers everything you need to know about streetwear marketing.
  • Looking for the next steps in marketing your brand.
  • Want industry research on what companies have executed in the past.
  • Seeking inspiration for your next campaign.

What’s included in The Streetwear Marketing Library:

  • Email examples for product launches, sales, community engagement
  • Social media campaign examples for marketing new collections
  • Video brand campagin examples
  • Free Guides from building your brand identity to exploring your career
  • Lifetime Access & Updates

If you’re looking to get a deep dive into how the streetwear industry works and how to create a streetwear brand from concept to retail, get started with Yellowbrick’s Streetwear Essentials Course featuring Parsons and Complex. Or download our career guide to explore the many marketing careers in the streetwear industry.