The Ultimate Resource for Streetwear Marketers
Check out this Notion library of highly effective email, social media and video streetwear marketing campaigns to help you run your own brand.
How to Become a Email Marketing Specialist in Footwear
Footwear Email Marketing Specialists or CRM Managers provide a relatable touchpoint and line of communication to sneaker consumers whether disclosing a sneaker release to sharing discounts or sales.
How to Become a Footwear Copywriter
Footwear Copywriters write high-engaging content that reflects a client’s brand voice and drives sneakers forward.
Webinar Recap | Esports & Gaming Careers With Ford Models’ Justin M. Jacobson Esq.
When it comes to starting a career in the gaming and esports industry, there are quite a few options to choose from. Most people think that you have to get top scores on games and have lots of followers to be successful in the gaming industry. While those things may help, there are other ways to turn your passion for esports and gaming into a career and make some money. We recently sat down with Justin M. Jacobson ESQ., an Esports attorney who currently heads the Gaming department at Ford Models. He spoke to us about the different careers and job opportunities in the gaming industry and the type of skills needed to get these jobs. He also spoke about where you can look to find these jobs and gives great tips on how to be successful in your career. Justin also hosts the podcast Preediction, Esport Biz Show. Check out the latest episode here.
After watching this webinar recap above, feel free to visit Yellowbrick.co/gaming to get more information on how you can turn your passion for gaming and esports into the career you want!
Career Spotlight on Former Nike Marketing Manager Les Green
The sneaker industry is full of career opportunities. While sneaker design is one of the most sought after paths, there is a huge variety of other jobs and careers to pursue. The Sneaker Essentials course was designed to give students an inside look at all of the possible career paths and help them capitalize on their unique skills to carve out their own path . From marketing to design to engineering, there is a career opportunity for everyone.
Sneaker Essentials recently sat down with Teespring’s Vice President of Marketing, Les Green, to talk about some of the things he has accomplished across the industry. Green has held down some key positions in the sneaker industry. He has worked with some of the world’s most influential brands for over 18 years. He served as Nike Africa Marketing Director, Nike Mexico’s Senior Brand Director, Senior Brand Director Nike By You, and Global Brand Director Nike Sportswear. He played a key role in some important campaigns and product launches. He worked on the Nike Tech Pack. the 2012 Olympics, and Nike by you (which most people may know as Nike I.D.).
“I don’t want that exclusivity of product to
translate into exclusivity of talent and opportunity”
Check out the clip above to hear Les talk about breaking down barriers to breaking into the industry. Visit Sneaker Essentials to find out if a career in sneakers is right for you – and for more knowledge from former Nike Marketing Manager, Les Green.