How to Become a Fashion Blogger
A Fashion Blogger is an avid fashion enthusiast who documents their purchases and interests in a personal blog in words and photos.
Sustainability and Transparency in Fashion
Find all of the latest news and information you need in the fashion industry and sustainability in the industry.
8 Game-Changers Addressing Problems in the Fashion Industry
Brands and people who are solving problems in the fashion industry
10 Fashion Books You Need To Break Into The Industry
A list of must-reads for the self-taught fashionista
Interview Tips and Tricks To Landing Your Dream Job
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Press Play Above for the Full Webinar Recap
Going into an interview for your dream job can be nerve-wracking. Many people apply, the chosen are few and there can only be one person in the top spot. We’ve all been there and realize that things would be much easier if we had some inside tips on how to ace an interview. Izzy Lugo, Founder and host of Strange on Purpose podcast, had an up close and personal conversation with some hiring staff members from the global footwear brand adidas. The webinar, How To Get a Sneaker Brand’s Hiring Manager to Notice You, was packed full of free game for you.
Izzy was joined by Nick Ziemer (Manager Digital Technology –Footwear, adidas), Bernadette Little (Designer on Global Brand Design, adidas), and Collin Lashway (University Recruiter, adidas). They talked about what it’s like to work at adidas and what the hiring process is like. They gave ve attendees an inside look at what hiring managers are looking for and what you can do to make yourself stand out as a candidate for the position you are interviewing for. Check out some of their points below:
- Myth: The only job in the sneaker industry is sneaker design.
- Truth: “The 3 panelists on this webinar are a great representation of the different jobs available in the sneaker industry. There was a Manager of Digital Technology, a Designer on Global Brand, and a University Recruiter, all adidas employees.”
- Myth: Internships are so hard to get.
- Truth: “Networking plays a major role in landing internships and even full-time jobs in the sneaker industry.”
- Question: What makes a resume stand out?
- Answer: “There’s not one way to do a resume well but a lot of ways to do it wrong.”
- Question: What makes a portfolio stand out?
- Answer: “Portfolios can show passion and desire through projects to help applicants tell their authentic story. Authenticity is key to standing out.”
- Question: What is it like being a Black/Brown person in the industry
- Answer: “A young Black/Brown person coming into the sneaker industry now is definitely going to be minoritized but the conversations around diversity are being had. I find myself being the only woman in the conversation and the only Black woman in the conversations, at times.”
If you want to hear their complete answers and get all the gems, the full webinar replay for How To Get a Sneaker Brand’s Hiring Manager to Notice You is now available here.
About Izzy Lugo III:
Izzy Lugo III is the Founder and Host of the Strange on Purpose Podcast. The podcast tells the stories of professionals shattering the glass ceilings of culture and shows young professionals what happens when you are authentically you 100% of the time. In addition to the podcast, Izzy spends his time working with brands on content creation as has partnered with brands such as Columbia, UGG, and much more. Lugo has been previously selected as one of Wisconsin’s 25u25 and a Neighborhood Achiever by the Business Journals.
“So I Could…” | Skye Monroe
Name: Skye Monroe Course: Fashion Industry Essentials
Instagram: @skye.monroe
I enrolled in Fashion Industry Essentials so I could…
I enrolled in this program so I could gain a better understanding of the fashion industry and the day-to-day process of getting an idea turned into a product.
Where are you working now?
I am currently Self-Employed.
Has your experience in Fashion Industry Essentials impacted your career at all yet, and if so, how?
Yes, I will be attending Parsons School of Design in Fall 2021.
Why did you think the course was right for you when you enrolled?
The course taught me the steps to advance towards a career in the fashion industry.
How did the course prepare you for working in the fashion industry?
It taught me all about fashion verbiage, skills, mock-ups, and portfolio content.
How did the partnership with Parsons for Fashion Industry Essentials affect your choice to take the program?
After taking the Fashion Industry Essentials course, I committed to attending Parsons in the Fall.
What assignment, course, and/or instructor sticks out in your mind or taught you something valuable?
Production Cost course shed light on the business aspect of the fashion industry
What would you say to a friend about Fashion Industry Essentials?
I really enjoyed the program and would recommend it if you are looking into Parsons.
Fashion Business Essentials: Course One Review | Entrepreneurship & the Fashion System
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Chloe is a student in the new Fashion Business Essentials course by Parsons x WWD, powered by Yellowbrick. She is a member of the student advisory panel. Check out her written review of Module One below.
In the first course, the program focused on Entrepreneurship & the Fashion System. I personally found this first course very interesting. Reading about how much the fashion industry has changed within the past few years.
Nowadays, it’s become more commonly seen for people to launch their own business. No longer are people looking to be hired under someone and become apart of the fashion industry, that’s old news.
I’ve noticed it myself, more and more of my peers are making announcements on social media of their new business launching. I think it’s inspiring to see, and to know now that because it’s become more common, it’s also become a little easier to achieve.
Half of this course is focused on entrepreneurship which again I really liked. The rest of the course focused on sustainability which I also believe to be another recent major focus of the industry. Within the past few years, consumers have begun to question the ethics behind the production of fashion.
Where is it being produced? Is the factory safe, are the working conditions humane? Will the production of these items positively or negatively impact the environment? These questions were merely whispered throughout the industry before.
But as time progresses, designers are realizing that the fate of the industry is in consumers hands. People no longer care about what the celebrities are wearing, because influencers are now dominating the market.
Thanks to our persistence, we are slowly making an impact on the industry and turning the old ways into the new ways. If you want information on how you can register for the course, visit yellowbrick.co/fashionbusiness.
New Program Alert | Invest In Your Career with Fashion Business Essentials
The School of Fashion at The New School’s Parsons School of Design, in collaboration with WWD, the leading source of news and analysis for the fashion, beauty, and retail industries, and the New York-based education platform Yellowbrick, today announced Fashion Business Essentials, a program that offers a deep exploration into the innovation and changes happening across the Fashion business; including effective uses of information technology, strategic business planning, decision-making, planning management, brand development, and effective communications within organizations.
Learners who complete the program will earn a non-credit Completion Certificate from Parsons and will gain a full understanding of key roles, skills, and functions to be successful in the fashion industry. All course materials and instruction will be provided online, enabling students to complete lessons at their own pace and fit the course into their daily lives.
The program offers more than 15 hours of instruction and project time offered across five modules titled, “Entrepreneurship and the Fashion System,” “Managing Fashion Production,” “Fashion Branding,” “Marketing Strategies,” and “Retailing and Distribution.”
Instruction will come from Parsons faculty, along with fashion insiders and experts. Instructors include Keanan Duffty, Director of Fashion Programs, Parsons; Khary Simon, Vice President at The Premiere Group, Parsons Faculty; Jasmine S. Young, Vice President of Operations at Ami Colé; Sydney Price, Founder & CEO, The Knew Purpose, Parsons Faculty; Rick Helfenbein, Retail & Fashion Industry Consultant, Former Chairman, President & CEO of the American Apparel & Footwear Association; and many more.
“The fashion industry has endured many challenges over the past year and we see its recovery as an opportunity to bring more diverse voices into the ranks,” said Ben Barry, Dean of the School of Fashion at The New School’s Parsons School of Design. “In this program, we’re building opportunities for talent who hail from non-traditional backgrounds in the fashion industry, and we’re furthering our mission to change the fashion education experience for the better.”
“WWD has been covering the Fashion industry since 1910, and few if any years have been more disruptive to the industry than 2020 was. However, where there’s disruption, there’s opportunity,” added Amanda Smith, President of Fairchild Media. “This is a chance for a whole new generation of talent to join us in reimagining the industry in bigger and better ways. By partnering with Parsons and Yellowbrick, we’re helping educate the next generation and we’re excited to tap our staff’s extensive knowledge in providing that education.”
“Fashion occupies a special place among creative industries, as expressed to us by the thousands of learners who have come through our Fashion and Streetwear programs,” said Rob Kingyens, President and CEO of Yellowbrick. “For learners who are dedicated to learning all they can, we wanted to create a next-level educational experience that highlights the intricacies of this massive and inspiring industry. By tapping the passion and expertise of Parsons and WWD staff, we’re now able to help fashion professionals and businesses advance in this exciting industry.”
Beginning today, visitors to allprograms.wpenginepowered.com/FashionBusiness can sign up for an exclusive preview of the program. The first group of students will be admitted to Fashion Business Essentials later this month.
YB Faves: Top 5 Podcasts in Yellowbrick’s Rotation
If podcasting is something you’ve always wanted to get into, today (well, tomorrow) is the perfect time to start. While blogs and digital publications have flourished, podcasts have become a really cool alternative to sharing content. There are so many to choose from and it is easy to get hooked. When going back and forth to work was a thing, podcasts helped make the commute time a little less tedious. You could listen on the walk to the train, on the train, and on the walk to the office at the push of a button.
Podcasts are a great way to tell a story and provide detailed information on a variety of topics. The Yellowbrick student, faculty, and industry expert community is stacked with people who are the voices of quite a few podcasts in rotation. Some of Yellowbrick grads, current students, and university faculty are lending their ideas and conversations to some very popular podcasts. Since International Podcast Day is coming up, September 30th, we took some time to compile a list of our favorites below. Each podcast comes with a description with links on where and how you can access them. All of the episodes featured in this post can be listened to at the bottom of the page.
The Complex Sneaker Podcast co-hosted by Joe La Puma, Brendan Dunne, and Matt Welty engage in heavy sneaker conversation. The trio are no strangers to sneakers nor our audience as they are seen as industry experts in the Sneaker Essentials sneaker course. Their latest episode includes an in-depth convo with Gary Aspden, the adidas OG. He talks about meeting Kanye and what it took to create the Spezial. Aside from this latest episode, they have a solid archive of conversations to choose from. Click here to listen.
Find Your Dream Job podcast by Mac Prichard is a great way to get some solid career advice. If trying to find the job of your dreams is something you have been trying to achieve, this is the podcast for you. This weekly podcast is all about sharing insider hiring info and tips on the job search that could prove to be helpful in any career. His latest episode, How to dine the Side Door at HR features Dana Pratt, the founder of DCP Training and Talent Development. Her company is the go to to help employers with performance consulting, leadership development, and talent management. Click here to listen.
Renaissance Soul podcast hosted by Kelly “K-Fresh” Frazier is the home for all things Detroit hip-hop and music. What launched as a digital hip-hop website back in 2001, is now an audio podcast with the same content just a different output. The pod recently re-launched in August and led with Detroit’s own Dan Charnas, NYU professor and music journalist who is the go-to for all things Detroit/J-Dilla related. To check out the pod and Dan’s episode, click here.
How to Share podcast is a hospitality focused podcast that discusses storytelling, travel, and marketing in the travel industry. Host Amy Draheim is a marketing maven in the hotel industry and presents new and innovative ways to market hotels and travel destinations. Drahiem also owns and creates content for The Traveler’s Journey, which provides blogging tips, trip storytelling, and how to make the most of your IG feed when traveling. She recently sat down with Moniqua Lane to discuss how she started in hospitality, her efforts to create one-of-a-kind guest experiences, and her efforts to keep her property open despite the current vibe of the country. Click here to listen.
Unravel is a weekly podcast operated by Dana Goodin, Jasmine Helm and Joy Davis. The trio create content that is geared towards educating people about the importance of fashion in the history and current culture of the world. One of their goals is to encourage conversation about these topics within their digital platform community. They are women with a plethora of scholarly knowledge and do a great job of presenting it to their audience. Their goals are to, “collaborate with experts, in their field, to expand the conversation, speak beyond the canon of traditional fashion media and history, and be on the “frontline” of solidifying fashion history as a serious subject to study and learn”. Click here to listen.
