Career Spotlight on Former Nike Marketing Manager Les Green

Yellowbrick on October 21, 2020

The sneaker industry is full of career opportunities. While sneaker design is one of the most sought after paths, there is a huge variety of other jobs and careers to pursue. The Sneaker Essentials course was designed to give students an inside look at all of the possible career paths and help them capitalize on their unique skills to carve out their own path . From marketing to design to engineering, there is a career opportunity for everyone.

Sneaker Essentials recently sat down with Teespring’s Vice President of Marketing, Les Green, to talk about some of the things he has accomplished across the industry. Green has held down some key positions in the sneaker industry. He has worked with some of the world’s most influential brands for over 18 years. He served as Nike Africa Marketing Director, Nike Mexico’s Senior Brand Director, Senior Brand Director Nike By You, and Global Brand Director Nike Sportswear. He played a key role in some important campaigns and product launches. He worked on the Nike Tech Pack. the 2012 Olympics, and Nike by you (which most people may know as Nike I.D.).

“I don’t want that exclusivity of product to

translate into exclusivity of talent and opportunity”

Check out the clip above to hear Les talk about breaking down barriers to breaking into the industry. Visit Sneaker Essentials to find out if a career in sneakers is right for you – and for more knowledge from former Nike Marketing Manager, Les Green.

Yellowbrick Highlights Student Entrepreneurs for National LGBT Month

Yellowbrick on October 15, 2020

The Yellowbrick student community is a great place to find budding talent. Our diverse community is a solid blend of students looking to find their place in a career that they love and others who are looking to grow their skillset. Yellowbrick programs are designed to give students the foundation they need to start building towards a career they are passionate about.

In honor of LGBT History Month, we are highlighting the websites and businesses of our LGBTQ student community. We’ve created a space to highlight some of the businesses that were founded by students in our courses. The landing page for these brands can be found here and when you click on the select squares, you can visit the pages and engage in their services. These businesses offer everything from t-shirts to hoodies to recording studios to makeup. This landing page was created to amplify the businesses and services in our Yellowbrick community.

Please take the time to visit the page and take a look at what some of these brands have to offer. There is also a main student businesses page and we will be adding to that list as the year progresses. Be sure to check back in from time to time.

Yellowbrick Highlights Student Entrepreneurs for Hispanic Heritage Month

Yellowbrick on September 22, 2020

The Yellowbrick student community is a great place to find budding talent. Our diverse community is a solid blend of students looking to find their place in a career that they love and others who are looking to grow their skillset. Yellowbrick programs are designed to give students the foundation they need to start building towards a career they are passionate about.

In honor of Hispanic Heritage Month, we are highlighting the websites and businesses of our Latinx student community. We’ve created a space to highlight some of the businesses that were founded by students in our courses. The landing page for these brands can be found here and when you click on the select squares, you can visit the pages and engage in their services. These businesses offer everything from t-shirts to hoodies to recording studios to makeup. This landing page was created to amplify the Hispanic/Lainx businesses and services in our Yellowbrick community.
Please take the time to visit the page and take a look at what some of these brands have to offer. There is also a main student businesses page and we will be adding to that list as the year progresses. Be sure to check back in from time to time.

Yellowbrick Highlights Student Entrepreneurs for Black Business Month

Yellowbrick on August 17, 2020

Whether it’s designers or entrepreneurs, the Yellowbrick student community is a great place to find budding talent. A lot of our students are already in the game but are taking our courses to level up their skill. They are looking to learn from the teachers and experts featured in Yellowbrick programs to elevate their existing brands and sharpen their skillset. Since August is Black Business Month, we created a place to highlight some of the black-owned businesses that were founded by students in our courses. 

The landing page for these brands can be found here and when you click on the select squares, you can visit the pages and shop. These businesses offer everything from t-shirts to hoodies to coffee to skin care products. This landing page was created  to amplify these black-owned businesses and services to our Yellowbrick community. Please take the time to visit the page and take a look at what some of these brands have to offer. We will be adding to this list as the year progresses so be sure to check back in from time to time. 

Now Open! The Noah Noodle Shop | Osaka, Japan

Yellowbrick on June 29, 2020

In the midst of global chaos, great things are still happening. Many brands had no idea that by the end of Q1, the world would be at a pandemic standstill. While some projects came to a screeching halt, Noah kept pushing to make the magic happen. On Saturday, June 27th, The Noah Noodle Shop opened its doors, hoping to encourage its global community that with faith and perseverance, we can overcome anything.

The creative vision for The Noodle Shop was executed by an A1 team led by Noah’s own Estelle Bailey-Babenzien, who happens to be a course contributor in the Streetwear Essentials course. Her design skill for creating the perfect aesthetic for an epic customer experience is one of a kind. The tradition of the Noodle Shop building speaks for itself and the design beautifully reflects that. The Noodle Shop was a traditional family house that functioned as a family-owned and run noodle shop for over a century. And while serving food and selling clothes doesn’t seem ideal, Noah reserved the tradition and made it happen.

In the spirit of tradition, Noah Osaka used the image of the Kibori Kuma as a symbol of its opening. The Kibori Kuma is a wood-carved bear which is a representation of the “rural artisanal tradition” in Japan. Farmers used to make these bears during the winter months for income when their business was slower. Many Japanese families have Kibori Kuma in their homes as a symbol of “the balance in nature, and the responsibility each species has for one another”. Adding the imagery of the Kibori Kuma to the opening is another ode to the tradition being displayed here. Families of the team members who worked on this project have these sculptures in their home and immediately identify with its significance, which is very telling of the Noah brand.

Being a brand is more than selling clothes and running campaigns. Noah is deeply committed to its global community and prides itself on taking its own approach to creating quality products. Instead of following existing guidelines in the fashion/streetwear industry, Noah goes above and beyond to put tradition and human dignity first and foremost. Donating portions of profits to help causes that are important to the brand, speaking on issues they believe in, and helping to amplify the voices of people and organizations important to them are just a few of the ways that make them a “responsible” brand.

Offset Debuts For LAUNDERED WORKS CORP | FW2020

Yellowbrick on March 4, 2020

Fashion Week presentations give us an inside look at season’s hottest looks. This week’s FW Paris lineup included an A-list crowd with plenty of fashionably fresh fits. Brands like LAUNDERED WORKS CORP.  had a few runway tricks up their sleeve. Their show delivered an impressive capsule that featured a ready-to-wear collection designed by Grammy-nominated rapper, Offset. Offset put his footprint in the fashion world by lending his creativity to design pieces for this collection.

“Designing my own clothes has been a fulfilling experience to express my love for fashion. My collection represents success from scratch, meaning starting from poverty was a part of my path to luxury. Never forget where you come from.” – Offset

This FW 2020 endeavor was designed in collaboration with creative director Chaz A. Jordan and ØPUS Brand Studios founder and head of luxury streetwear brand IH NOM UH NIT, OmarJohnson. The end result is a perfect marriage of Hip-Hop and luxury fashion. The trio came together for a myriad of reasons but the most important was to bring business, music, and design together. The simplicity of these designs make these pieces the perfect addition to Fall 2020 closets. The neutral colorway makes the collection easy to style and integrate into an existing wardrobe. The collection includes staple pieces like t-shirts and sweatshirts but shows love to more elaborate pieces like fur coats and two-piece suits. There was close attention to detail when it came to material selection. Since sustainability is a thing, they implemented a recycled cotton basics program into the design construction as well. 

“The F/W 2020 collection serves as a visual and tangible representation of my life’s work until now. The balance of my experiences and world travels over the past 10 years expressed through what we are defining as the new luxury ready-to-wear.” – Chaz A. Jordan

What is a good fit without accessories?

The fellas know that accessories are a must so they incorporated them into the collection as well. They worked with Their Italian factories to design a selection of hats, footwear, and a handbag to compliment the looks. Check out some of the collection below and visit launderedworkscorp.com to shop.

“Both Offset and Chaz have unbelievable creative taste and the influence to seismically move culture. Partnering with them to build a fashion brand from the ground up is why we started Opus. They have the ability to understand what the community wants. We’re here to build the business behind it.” – Omar Johnson

Taking design ideas and bringing them to life is no easy task. Visit Yellowbrick.co/streetwear to find out how you can get started.

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