Celebrating Black History Month: Highlighting Student Entrepreneurs in Streetwear

As Black History Month kicks off, Yellowbrick highlights black student success stories in entrepreneurship. Many of our graduates enroll in our courses to better learn the intricacies of running a business after starting their companies or are inspired by their coursework to take the leap as entrepreneurs. In this installment, we’re taking a look at a few of our Streetwear Essentials graduates who have turned their visions into fully realized streetwear brands.

Bronson Johnson

Bronson Johnson, Black History Month

Brand: W.H.O.

Bronson Johnson enrolled in Streetwear Essentials while reconceptualizing his brand, Haus of Bronson J. “I wanted a bit of guidance on how to run a brand correctly as I was in the process of rebranding my own.” 

Johnson was able to apply the knowledge he gained from the streetwear course to relaunch his label as Wealth Happiness Opulence, shortened to W.H.O. “I really wanted to serve my demographic the right way. I feel like I’m finally moving in the right direction!”

Follow Bronson on Instagram @who_haus.

Aaron Jackson a.k.a. Ajax

Ajax, Black History Month

Brand: Mayhem AVE 

Jackson co-founded Mayhem AVE in 2000 with a high school friend. Despite the DMV native holding a Bachelor’s degree in Fashion Design, he took Streetwear Essentials because he felt the program’s curriculum wasn’t inclusive enough. “I didn’t learn anything about streetwear when I got my degree in Fashion Design,” he explained. 

The course’s contributors gave Jackson insight into what he wanted Mayhem AVE to represent. “All of the instructors dropped gems that I needed. I didn’t have anyone to teach me or lead me on this journey. I have to take all the information I can.”

Follow Jackson on Instagram @mayhemave.

Lee Chery

Lee Cherry, Black History Month

Brand: Disquize Luxè

Chery had dreamed of what Disquize Luxè could be long before starting Streetwear Essentials, but he designed to move forward because he wanted to fulfill the brand’s potential. “I was already running a clothing company, but this course helped me organize and better structure my business.” 

The assignments helped Chery understand the fundamentals of running a successful company. “Creating a lookbook and creating a professional business plan helped me with my direction and taught me how to be strategic.” Now, Dizquize Luxè has a flagship store in Atlanta, GA.

Follow Chery on Instagram @dizquize.

Quanesha Johnson

Quanesha Johnson, Black History Month

Brand: Quan Johnson

Creating a brand that properly reflects your culture and represents where you’re from can be a huge undertaking. But Quanesha Johnson has pulled it off with the Atlanta-based streetwear brand Quan Johnson. “We have already managed to sell out a collection and get celebrities and influencers to tap into what Quan Johnson is about. We also have a few collaborations in the works.” 

Follow Johnson on Instagram @quanjohnsonent.

Moises Estrada 

Moises Estrada, Black History Month

Brand: Moises Estrada 

“I felt like my four years in college didn’t touch much on the business side. So I wanted to enhance my brand and expand my knowledge of streetwear,” Estrada explained when asked why he enrolled in Streetwear Essentials. He wanted to pursue his passion for fashion but with a clear sense of what running a business requires. So he launched his namesake brand with an eye towards modern ideals. The ready-to-wear nonbinary fashion label is rooted in sustainability and promises transparency in its manufacturing process.

Follow Estrada on Instagram @moisesestradaofficial.

If you’re interested in learning how to start your own streetwear brand, download Yellowbrick’s Ultimate Streetwear Career Guide

Love reading about student success? Read more about students who have taken a Yellowbrick course and how they applied it to form their own success stories.

Celebrating Black History Month: Highlighting Student Entrepreneurs in Music

Black History Month is a time of reflection. We honor those who came before us and sacrificed to open doors for future generations. Yet, as we look back, we also gain a greater appreciation of those who are still pushing boundaries and creating opportunities for themselves. For this year’s Black History Month, Yellowbrick highlights black student success stories in entrepreneurship. In this installment, we’re looking at a few of our Music Industry Essentials graduates making their own lanes in the music industry. 

Jaelin Phillips

No Rivals, Black History Month

Company: No Rivals 

No Rivals started as a sustainable streetwear brand for modern creatives. In 2018, Phillips expanded on his vision and started No Rivals Records. Dubbed the anti-label record label, No Rivals Records provides the services of a traditional record deal without the constraints of a contract. Instead, the label puts music first, allowing artists to retain full creative control and ownership of their work.

Follow No Rivals on Instagram @NoRivalsShoP.

Derrick Mckinney

Derrick McKinney

Company: L.O.U.D. Muzik 

“I wanted to become a better CEO for my label,” explained Derrick Mckinney when asked why he chose to enroll in Music Industry Essentials. His company, L.O.U.D. Muzik (which stands for Living Out Ur Dreams) is more than just a record label. It’s a full-service entertainment firm providing artist management, publishing, live show production, and A&R. Mckinney has also tapped into sports marketing and management. Still, music remains the key focus of L.O.U.D. Musik. “I’ve been able to use some of the information I learned in Music Industry Essentials to make adjustments on release strategies. I’ve also been able to share knowledge with my artists when it comes to their live shows.”

Follow L.O.U.D. Musik on Instagram @officialloud.

Charles Taylor, a.k.a DJ Chase

DJ Chase, Black History Month

Company: Worldwide Soundz Records

DJ Chase wears many hats. He’s an award-winning DJ, musician, podcast host, and founder and CEO of Worldwide Soundz Records. His label provides production, publishing, label services, and sync licensing for independent artists. In addition, DJ Chase is a voice for all indie artists — his Spotify playlist, DJ Chase Radio, is a source for up-and-coming new artists in hip-hop. 

Follow Worldwide Soundz Records on Instagram @worldwidesoundzrecords.

Isaiha Fields

Isaiha Fields, Black History Month

Company: Time Inc Agency

Isaiha Fields started Time Inc Agency, a full-service talent agency, in 2019. He enrolled in Music Industry Essentials to become a more well-rounded entrepreneur. “I wanted to increase my knowledge, skill set, and credibility,” said Fields. His hard work has paid off as Time Inc Agency grows, adding divisions in podcasting and eSports. Fields attributes part of that success to his time as a Yellowbrick student, “I was able to gain industry insight from successful professionals with experience. As a result, I’ve been better able to explain certain processes with my clients.“

Follow Time Inc Agency on Instagram @timeincagency.

Rew Retro

Syrve Records

Company: Syrve Records

Retro Rew is a Music Industry Essentials graduate and entrepreneur. As a producer and artist, he started Syrve Records to release his own material. Retro Rew has also expanded into streetwear with the launch of Syrve Styles.

Follow Rew Retro on Instagram @retrorewofficial.

For more information on careers and other opportunities in the music industry, download Yellowbrick’s Ultimate Music Career Guide.

Read more about students who have taken a Yellowbrick course and how they applied it to form their own success stories.