What does an Email Marketing Specialist in Footwear do?
Footwear Email Marketing Specialists or CRM Managers develop engaging email marketing programs. In general, they work to provide an exceptional customer experience and drive business results towards sneaker purchases. They also manage end-to-end daily email marketing campaigns. This includes concept development and content planning, audience segmentation and targeting, set-up, deployment, reporting, and ongoing testing or optimization for a brand’s or sneaker company’s digital ecosystem. Footwear Email Marketing Specialists utilize insights and analytics to measure the effectiveness of marketing campaigns. In addition, they measure channel performance, and overall retention and reactivation while utilizing the data to make adjustments to future campaigns.
How much does this career make?
According to Glassdoor, Footwear Email Marketing Specialists make a national average of $65,374 or $31.43 an hour in 2021. In general, entry-level email marketing specialists make around $40,000 annually, with senior-level CRM managers making $123,000 a year.
What impact does this career have towards the sneaker industry?
Footwear Marketing Specialists execute the marketing strategies to drive repeat sales and build loyalty. In addition, they reduce customer churn and build lifetime value for our DTC sites and retail stores. They provide a relatable touchpoint and line of communication to sneaker consumers whether disclosing a sneaker release to sharing discounts or sales.
What is the job outlook for an Email Marketing Specialist?
The Footwear market is expected to show a volume growth of 4.0% in 2022. According to the U.S. Bureau of Labor Statistics (BLS), job growth within marketing managers (including Email Marketing Specialists, Footwear) is projected to grow ten percent from 2020 to 2030 (www.bls.gov).
Sneaker Essentials contributor, SC30, Inc.
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