How To Become A Footwear Merchandise Coordinator

Footwear Merchandise Coordinators are essential in preparing for sneakers to go live — from managing launches across the company calendar to scrubbing products on the site post-launch.

Career Profile, Salary & Job Outlook —

What does a Merchandise Coordinator do?

Footwear Merchandise Coordinators support the Buying and Merchandising team through the gathering, creation, and analysis of reports on sales, market trends, SKU productivity, margin, and footwear or sneaker trends. This allows the merchandising team to build the product line with maximum revenue growth. They also own the entire item creation lifecycle of the footwear category. They do this by ensuring copy, marketing assets, and deadlines are met accordingly and accurately. Footwear Merchandise Coordinators own the calendar and navigate delays to cross-functionally support a company and ensure all team members are receiving what they need from the merchandising team.

How much does this position make?

According to Glassdoor, Footwear Merchandise Managers make a national average of $51,783 or $24.90 an hour in 2021. In general, entry-level merchandise coordinators make around $46,180 annually, with senior-level merchandise coordinators making $57,387 a year.

What impact does this career have towards the sneaker industry?

Footwear Merchandising Coordinators provide close management before a sneaker launch across e-commerce. Moreover, their role is essential in preparing for new sneakers to go live — managing launches across the company calendar and continually scrubs products and shops living on the site post-launch.

What is the job outlook for a Merchandise Coordinator?

By 2022, there is a projected volume growth of 4.0% in the footwear market. According to the U.S. Bureau of Labor Statistics (BLS), job growth in the fashion design industry (including Merchandising Coordinators, Footwear) is projected to grow one percent during the 2018-2028 decade (

How to kick-off your career:

  • Explore and note your favorite brick and mortar or e-commerce sneaker shops.
  • Understand and study sneaker trends and releases.
  • Pinpoint your skillset with The Ultimate Sneaker Career Guide.
  • Explore the Sneaker Essentials online course to understand Distribution and Retail.
Kyle Riggle, industry expert with experience in merchandise coordinator

Learn from:
Kyle Riggle
Sneaker Essentials contributor, Director

Experiences: Shopify, UBIQ, YEEZY, Garrixon, SNIPES, The Shoe Surgeon

Related Careers:

Buyer | Visual Merchandiser | Store Manager | Sneaker Order Fulfillment Associate | Customer Service Representative

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