Career Profile, Salary & Job Outlook —
What does a Social Media Manager do?
Social Media Managers develop concepts and content that feed into a music platform’s owned social channels as well as partner channels. They are futuristic thinkers and creative problem-solvers who can stay ahead of the curve, and an overall innovative social storyteller. Social Media Managers work cross-functionally with teams, music artists, and other external partners to collaborate on social marketing efforts like campaigns. Most importantly, they have the ability to understand and use data to inform strategic decisions, including audience insights, platform trends, content performance benchmarks, social listening, etc.
Social Media managers bring to life organic social marketing strategy, covering owned and operated channels as well as artist and partner channels (if applicable). The ideal candidate is passionate about music and culture, has experience managing cross-functional projects and initiatives, and knows how to effectively leverage social to tell impactful stories and cultivate an engaged audience.
How much does a Social Media Manager make?
According to Ziprecruiter, Social Media Managers maintain a national annual salary of $47,791, which is an hourly wage of $22.98. Entry-level managers start around $31,500 annually. Senior-level managers make an annual average of $76,500. The range in salary widely depends on factors including skill, seniority level, and location.
What impact does this career have towards the music industry?
Social media managers have an expert understanding of media, technology, and the ever-changing landscape of social platforms, audiences, and behaviors.
What is the job outlook for a Social Media Manager?
Music revenue is forecasted to more than double to about $131 billion by 2030. According to the U.S. Bureau of Labor Statistics (BLS), job opportunities in the field (including Social Media Managers) are expected to grow at a rate of nine percent during the 2019-2029 decade (www.bls.gov).
How to kick-off your career:
- Be active on social media across all platforms.
- Research trending social technology and have an interest in learning about emerging platforms.
- Explore the Clive Davis Institute at NYU x Billboard’s Music Industry Essentials online course.
- Download Yellowbrick’s Ultimate Music Career Guide.
CEO & Founder at Gild Creative Group, Music Industry Essentials contributor
Brand/Product Manager | Merchandise Coordinator | Catalog Marketing Manager | Media Relations, PR | Music Editor | Photographer| Street Team | Album Cover Designer