With 17 verticals and counting, many students walk through Yellowbrick's virtual doors every year. As part of their coursework, students complete activities and assignments across music, film, sneaker and streetwear design, fashion design, beauty, and more. Before we end this year, we picked the ten outstanding student projects that caught our attention in 2021.
Also known as MC Smoove Dav, David shared the marketing strategy for his tour supporting his debut album. The project is on the student activities for enrollees of The Clive Davis Institute at NYU x Billboard Music Industry Essentials program. The strategy is an excellent blend of old school and modern tech by combining traditional radio and targeted advertising through an online streaming service.
Follow David on IG @smoovedav3
Lucia has the most liked Visual Brand Identity assignment in our FIT x Beauty Inc. Beauty Business Essentials course. The project asks students to select a logo, color palette, and images related to their inspiration behind the brand. For Lucia's assignment, she introduced us to Il Gufo, an Italian handcrafted children's brand.
Hallee is another enrollee in our Fashion Business Essentials course. For her Visual Brand Identity activity, she designed 7 Decades with a vintage aesthetic and a hit on social media.
Follow Hailee on IG @hailee.harris
A well-thought-out and put-together business plan is the backbone of any company. For our Parsons x Complex Streetwear Essentials online course, students' capstone projects feature a comprehensive business plan and design sketches to form a brand presentation.
Follow Mia on IG @madebymiashop
Setting The Stage is the third module in our NYU Tisch x Backstage Performing Arts Industry Essentials course. This module teaches students about the stage's properties, terminology, and personnel. In the assignment for this module, students design a stage based on an existing production or their own plays. Kate's take on Moulin Rouge was impressive.
Follow Kate on IG @kaatechi.
In our NYU x Rolling Stone x IndieWire Film + TV Industry Essentials course, students script, storyboard, produce and design an electronic press kit for a short film. Jose's project, The Missing Lunch, asks the tricky question: what happens when you lose something you love?
Follow Jose on IG @dimension_305.
The Building a Sneaker Portfolio project in module one of the FIT x Complex Sneaker Essentials course is a favorite of our #sneakerschool students. As part of the activity, students create a portfolio featuring their top nine sneakers. Steve took his project up a notch by drawing his favorite sneakers. These ranged from underrated gems like the Under Armour Curry 4 More Dimes to sought-after Nike SB Dunk Ben & Jerry's Chunk Dunky.
Follow Steve on IG @stevessoles.
One of the featured student projects for our NYU x Teamwork Fundamentals of Sports course work is Create a Marketing Activation. The assignment challenges students to consider the intricacies of brand partnerships, from physical layout to what types of technology are incorporated. Cory designed "Be Here From Anywhere," a partnership between Barclay's Arena and Microsoft Teams for his assignment. The campaign focused on fan interaction, especially fans unable to attend games in person due to Covid-19 restrictions.
Follow Cory on IG @corymtomlinson.
Carmela finished up her #MusicU studies earlier this year. She wowed us with one final assignment. Students have to create a social media marketing strategy for an artist in this project. Carmela built a campaign around the opening night of Olivia Rodriguez's Sour Tour at Boston's House of Blues. As part of her carefully considered strategy, Carmela targets a mix of social media influencers and local publications.
Follow Carmela on IG @actuallycarmela.
Diana Pan submitted a video of plans for her multifunctional next-generation sudoku desk for the fourth module of the New School x Wallpaper* Production Design Essentials course. The desk takes inspiration and its name from the popular Japanese puzzle, Sudoku.
Follow Diana on Youtube.
If you're interested in enrolling in one of our online courses, head over to Yellowbrick and explore our programs.
Fashion Institute of Technology (FIT) faculty, alongside experts from Beauty Inc and leading entrepreneurs and beauty companies, help you learn industry practices on how to successfully take a beauty product to market. Lessons include understanding the beauty business landscape, developing a beauty product, formulation, packaging, and branding principles.
Enter your email to get a free sneak peek, course catalog, and career guide.
Explore all areas of the film and television industry with this new 100% online program from faculty at New York University (NYU), and featuring experts from IndieWire and Rolling Stone, and leaders from across the industry.
Enter your email to get a free sneak peek, course catalog, and career guide.
Explore all aspects of the streetwear industry, discover related careers, and build your skills with this online program from Parsons School of Design and Complex, featuring many recognized leaders from across the streetwear world.
Enter your email to get a free sneak peek, course catalog, and career guide.
Parsons School of Fashion faculty, together with insiders and experts from leading brands, help you learn the business side of fashion, explore key trends shaping the future of the industry, and gain an understanding of how fashion brands are built and launched.
Enter your email to get a free sneak peek, course catalog, and career guide.
Explore all areas of the film and television industry with this new 100% online program from faculty at New York University (NYU), and featuring experts from IndieWire and Rolling Stone, and leaders from across the industry.
Enter your email to get a free sneak peek, course catalog, and career guide.
New York University (NYU) faculty, alongside leading journalists from Rolling Stone and other news organizations, help you learn the industry practices and fundamental skills needed to produce news stories across audio, visual, and digital mediums.
Enter your email to get a free sneak peek, course catalog, and career guide.
Leaders from across the gaming and esports world, together with faculty from Fashion Institute of Technology (FIT), will teach you about the key areas, and related career opportunities in the rapidly changing gaming industry.
Enter your email to get a free sneak peek, course catalog, and career guide.
Parsons faculty, together with design experts from Creative Bloq and across the industry, explore the critical stages of the UX journey with lessons covering a range of topics from usability research methods, design concepting, and wireframing, to the latest technologies shaping the future of modern user interface design.
Enter your email to get a free sneak peek, course catalog, and career guide.
Parsons faculty, together with design experts from leading organizations, help you build knowledge and skills, explore key trends shaping the future of product design, and gain an understanding of how design, manufacturing, and marketing components work together within the product creation process.
Enter your email to get a free sneak peek, course catalog, and career guide.
Learn how beauty products are developed, packaged and marketed. Understand what it’s really like to be a boss beauty entrepreneur and how to be a successful beauty influencer through this cutting edge online certificate program from FIT, featuring Allure editors and top beauty professionals from across the globe.
Enter your email to get a free sneak peek, course catalog, and career guide.
Parsons faculty, together with entrepreneurs, industry experts and specialists from Printful and Shopify, uncover how to design a seamless, ecommerce enterprise. Lessons range from creating a marketing strategy, building a digital brand, designing a customer journey, optimizing SEO tools and paid media, utilizing data and KPI reporting, understanding distribution and logistics, and more.
Enter your email to get a free sneak peek, course catalog, and career guide.