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The Balance Between Traditional and Modern in Global Sports

One of the things we know about many of the English Premier League clubs, and this is true for a lot of the historic organizations across sports, is that there’s so much tradition, it’s tough to find a balance between the old and beloved, and the new and desired. One of the things that we know can be done, and done quite well, is to take parts of tradition, parts of history, and parts of values that are baked into these organizations, and the venues they play in and bring some modern amenities to them.

Sports Management and a Great Fan Experience

The idea is to build them in a thoughtful way. There are all sorts of examples of what we call great fan experiences in sport. One of the classic ones is Fenway Park in Boston, which was built and opened up in 1912. It’s a classic ballpark, and in a way, much of what was there at the beginning is still there. One of the interesting things that have happened over the past 10 to 15 years is that it’s been reconfigured. There’s a new ballpark where an old one still stands. It’s a real feat of sports business and engineering and city planning and so much else that goes into making these experiences happen.

Learning From the Past in Sports Management Education

At one point, there was this old ballpark, which ownership wanted to tear down to put a new one in its place. A better idea came around to keep the old one and build up all sorts of things in and around it. It’s a terrific example of keeping this old-time feel. These traditions that people cling to, and the values they hold dear, about sports but also bringing in modern amenities.

Some of the big changes that came to Fenway Park followed Larry Lucchino and the team he worked with when they came to Boston, after Baltimore. Oriole Park at Camden Yards, in the early 1990s, was the first new ballpark to be built with an old-style field. They transferred some of that knowledge at a stopover in San Diego, at what is now Petco Park. Then they brought that when new ownership took over in Boston and purchased the Red Sox.

Lessons for Students in Online Sports Management Education

What an opportunity to take an old ballpark that had all of this tradition, all of this history, and make it over. Even though there was a point at which it looked like it was time to just knock that one down and build a new one. Then came the idea to take what existed and innovate, to build some new things in and around it. One of the incredible things that happened is that it conserved what worked, and it got rid of what didn’t.

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