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After nearly 15 years in film media, Eugene Hernandez has a unique insight into its inner workings. As the director of the New York Film Festival and IndieWire co-founder, Hernandez has seen firsthand the various ways that filmmakers, distributors, and other in the business of independent film try to get the attention of journalists and editors.
"There are a bunch of key roles that are important for the filmmaker, the publicist who's working on behalf of a filmmaker, or a producer to be aware of," says Hernandez. "Typically, if you're out at a festival or an event, you're probably meeting a writer. You're meeting a critic. Those are folks who — whether they're on staff or freelance — have an assignment. They've been asked to travel to the film festival."
The writer is often either on assignment or work on staff at a publication. "[They're the] eyes and ears of the reader. Their job is to watch as many movies as they can and meet as many people as they can. They will soak up the scene or the experience of a festival and share it with the publication's audience," Hernandez explains.
Editors oversee the relationship between the writer and the audience. "The editors are the folks who run the publication. They're making decisions about which articles are running and how long those might be, says Hernandez. "Whether it's a 100-word snapshot review, a 2,000-word survey of the whole festival, or an interview with a filmmaker. They're the ones making the decisions on behalf of the publication."
"There are a bunch of key roles that are important for the filmmaker, the publicist who's working on behalf of a filmmaker, or a producer to be aware of," says Hernandez. "Typically, if you're out at a festival or an event, you're probably meeting a writer. You're meeting a critic. Those are folks who — whether they're on staff or freelance — have an assignment. They've been asked to travel to the film festival."
The writer is often either on assignment or work on staff at a publication. "[They're the] eyes and ears of the reader. Their job is to watch as many movies as they can and meet as many people as they can. They will soak up the scene or the experience of a festival and share it with the publication's audience," Hernandez explains.
Editors oversee the relationship between the writer and the audience. "The editors are the folks who run the publication. They're making decisions about which articles are running and how long those might be, says Hernandez. "Whether it's a 100-word snapshot review, a 2,000-word survey of the whole festival, or an interview with a filmmaker. They're the ones making the decisions on behalf of the publication."
Fashion Institute of Technology (FIT) faculty, alongside experts from Beauty Inc and leading entrepreneurs and beauty companies, help you learn industry practices on how to successfully take a beauty product to market. Lessons include understanding the beauty business landscape, developing a beauty product, formulation, packaging, and branding principles.
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Explore all areas of the film and television industry with this new 100% online program from faculty at New York University (NYU), and featuring experts from IndieWire and Rolling Stone, and leaders from across the industry.
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Explore all aspects of the streetwear industry, discover related careers, and build your skills with this online program from Parsons School of Design and Complex, featuring many recognized leaders from across the streetwear world.
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Parsons School of Fashion faculty, together with insiders and experts from leading brands, help you learn the business side of fashion, explore key trends shaping the future of the industry, and gain an understanding of how fashion brands are built and launched.Â
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Explore all areas of the film and television industry with this new 100% online program from faculty at New York University (NYU), and featuring experts from IndieWire and Rolling Stone, and leaders from across the industry.
Enter your email to get a free sneak peek, course catalog, and career guide.
New York University (NYU) faculty, alongside leading journalists from Rolling Stone and other news organizations, help you learn the industry practices and fundamental skills needed to produce news stories across audio, visual, and digital mediums.
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Leaders from across the gaming and esports world, together with faculty from Fashion Institute of Technology (FIT), will teach you about the key areas, and related career opportunities in the rapidly changing gaming industry.
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Parsons faculty, together with design experts from Creative Bloq and across the industry, explore the critical stages of the UX journey with lessons covering a range of topics from usability research methods, design concepting, and wireframing, to the latest technologies shaping the future of modern user interface design.Â
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Parsons faculty, together with design experts from leading organizations, help you build knowledge and skills, explore key trends shaping the future of product design, and gain an understanding of how design, manufacturing, and marketing components work together within the product creation process.
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Learn how beauty products are developed, packaged and marketed. Understand what it’s really like to be a boss beauty entrepreneur and how to be a successful beauty influencer through this cutting edge online certificate program from FIT, featuring Allure editors and top beauty professionals from across the globe.
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Parsons faculty, together with entrepreneurs, industry experts and specialists from Printful and Shopify, uncover how to design a seamless, ecommerce enterprise. Lessons range from creating a marketing strategy, building a digital brand, designing a customer journey, optimizing SEO tools and paid media, utilizing data and KPI reporting, understanding distribution and logistics, and more.
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