Physical Retail: The Merchandise: Packaging for Ecommerce

Brand packaging for an ecommerce fashion business is very important.
It’s discouraging as a customer when you get something in a standard plastic shipping envelope and dig inside to find the product you ordered rumpled at the bottom in a plastic bag. You would be turned off if you went to a restaurant where you know the food is good, but it’s spilled all over the edges of the plate. The same is with your packaging. It’s all in the presentation.
Everything your customer touches and sees is your brand. Do not treat packaging, labelling, and branding as an afterthought. If you want someone to love your product, put some care and attention into your packaging. It’s synonymous with the quality of your product and the story of your brand.
Designing your own packaging is going to cost you a bit of money, but you don’t have to spend a ton. Even designing your own little envelope that your product is going to go inside of will show the customer you’ve put thought into your brand.
Spend some time thinking about what type of packaging you’re going to ship your product in and what it will look like when your customer receives it. It’s also the opportunity to show your personality. If you are humoristic and want to take that tongue in cheek approach, you can. If you want to be more serious, you can be that as well.
Shipping your product is an excellent opportunity to personally connect with your customer. Throwing in some extra freebies is a nice way to thank them for supporting your brand. Some examples would be a key ring, stickers, a trinket, a hand-written note, or giving a gift with purchase. These thank you gifts can really be anything and provide that personal touch.