“Every season as a team we collectively go through all of the runway shows from New York, London, Milan, and Paris, and pull through actual looks that we think will work for future stories at Teen Vogue,” Says Sarah Brody. “Once we’ve identified the trend for the season, we go through all of our market images, which are the photos that we’ve taken at all the appointments that we’ve gone to so far, and we pull out the lower end market and the more affordable pieces that we think that our readers want to see on the page that still relates to the bigger trends that we’ve seen this season.”
“After that, we compile a book that we present to Amy, our editor in chief and our creative director at Marie. We go over every single trend, what styles we think might like that trend, what photographer would work well with it, and we send them out to all the stylists and photographers that we work with regularly. They send back their feedback and some inspiration images that they would want to incorporate for a future shoot for the magazine.”
“As shoots are confirmed, we work with stylists to call in the best pieces that we think will work for the story that they’re doing. Whether that’s a sweater from Guess or a pair of jeans from AG, we’re always looking for the best pieces in the market because it’s our job as editors to not have everything here.”
“Once everything is here and laid out, it’s organized on racks and tables. We then, as a team, edit through to what we think are the best of the best pieces that we want to show the stylists and show Amy in the run through. For those of you that don’t know what a run through is, it’s like a dress rehearsal before a show,” Explains Brody.
“We go through everything. Amy picks out her favorite pieces as the stylists goes through the looks that they’ve created. We talk over the shoot before it actually happens.”
“My favorite part of my job is meeting with new designers and figuring out how I can incorporate them into the book. After all, the Teen Vogue tagline is ‘fashion starts here’. A special experience for me was our main cover story with Kylie Jenner where our sales brand and Maxwell asked the fashion team if we knew of any designers that sent a muslin dress down the runway, and no one really did.”
“I thought of a friend that was just starting out on his own, and I asked him if he would make a dress. Brandon, myself, and my friend Max designed the entire thing from scratch. I was super excited when it ended up being shot. Here’s the image of Kylie and her friends wearing it. That was just one of the many, many memories I have of working here at Teen Vogue.”
