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Student Success: Kalika Mccrea

Kalika has a long-term interest in turning her love and enthusiasm for beauty products into a full-time career. So, with interest in launching her own hero product and line, she enrolled in Beauty Industry Essentials to get a comprehensive view of an industry she’s passionate about. She talked with Yellowbrick about her student success.

The course provided me with in-depth insight into product ingredients and step-by-step information on the manufacturing process.

ON CHOOSING BEAUTY INDUSTRY ESSENTIALS —

I’ve wanted to take this online course for a while, but I couldn’t afford the tuition. So when I received the email about the tuition special, I knew I couldn’t pass up the opportunity to take the course. It was right for me because I am interested in developing my own line of cosmetics products. Beauty Industry Essentials was just what I needed to start my own business.

Even though it is a non-credited course, I knew the partnership made with the Fashion Institute of Technology would offer a challenge. In addition, Allure has been a great source of beauty inspiration to me for years and was a plus for me.

ON BEING A YELLOWBRICK STUDENT —

I enrolled in the course so that I could increase my knowledge about the beauty industry, and I wanted to learn detailed information to begin the creative process of developing my own beauty cosmetics line. I enrolled in this course to build and improve my confidence in the knowledge I’ve learned as a beauty enthusiast.

The Creating A Fragrance Ad assignment took me the longest to complete because it made me think the most. I didn’t want to create a boring fragrance ad, but I did want it to be relatable. The assignment was thought-forming — it made me think about my approach to launching any beauty product in the future. The assignment questions will forever be a part of my product creation approach, which is priceless.

ON REAL-LIFE APPLICATION —

The course provided me with the knowledge to start my beauty review forum or group. In addition, it prepared me with a foundational understanding of product development and marketing. Also, the beauty industry terms used in the course provided me with informal training on professional lingo.

The biggest takeaway from the program is the Beauty Product Development lesson. The course provided me with in-depth insight into product ingredients and step-by-step information on the manufacturing process. This particular lesson inspired me to think about the ingredients I’d like to include in my upcoming product line.

ON THE PAST & WHAT’S NEXT —

I’m currently employed in Quality Assurance in the banking industry. After taking Beauty Industry Essentials, I have started to research cosmetics quality assurance to pursue a QA Analyst position in the beauty industry.

To stay updated on Kalika’s next career move or future product launches, follow her on LinkedIn.

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