One of the things that we can all do if we own a footwear brand is innovate. If one of your products sold really well, it might be tempting to re-sell it the next year. But you can’t make the same shoe that you did last spring because your consumers want to see new products all the time.
In order to continue using your best-selling products, you have to take the aspects that your customers loved about your footwear and modify them slightly. Make small changes, such as adapting the top-line cut of the shoe. You could change the height or the shape of the shoes, or add a particular embellishment. You can change the colors of your footwear for the new season too.
The idea is to make subtle changes that don’t compromise the style of the shoe. This way, your customers will still be happy with the product, but you are also modifying your product line to stay on trend.
You could change the structure of your footwear. When I say structure, I mean the way the bottoming is done, such as the heels and the soles of the shoes. For example, if you used a very thin sole and a small heel for one of your women’s products last spring, you might want to change this to a platform shoe or one with a higher heel.
The change in heel height might only be two centimeters, but it’s still something new and different. It’s basically like a brand-new line of footwear, even though a large portion of the product is the same as it was last spring.
This way, you can take a successful product from last year, adapt it slightly, and re-sell without looking like you’re repeating yourself.
