[wdm_vimeo_gform_overlay]

It’s critical to consider various customer scenarios, situations, and lifestyles while planning future launches. In this article, we will use clean products as a branding example.

It’s critical to consider the whole scope of what clean and sustainable really entails. Clean is more than just a list of ingredients to avoid—it involves much more than that.

You’ll have clean formulation requirements. You will list out what ingredients you like to use and what you prefer not to. It’s more of an educational opportunity than a condemnation of any ingredients.

Essentially, you’ll choose not to use certain ingredients because you believe there are better alternatives out there. But what about the formulation process? How are your ingredients incorporated? What methods do you use to take customers behind the scenes?

Also, how are you involving customers in the testing process to ensure that goods are truly appropriate for a wide range of skin tones and textures? As a company, how do you think about language? Because businesses must be conscious not only in terms of visual diversity but also in terms of language.

Some brands have pledged not to use phrases like “poreless” or “flawless” in their marketing. And, more lately, anti-aging or ageless has been added to the list. This is because they want to ensure that the language and imagery are truly driving a positive customer experience. These brands are normalizing things that should be normalized, such as skincare and self-care.

This open debate about sustainable, clean, and conscious beauty is extremely important because the customer deserves to know. They also need to know which brands are they buying into—which organizations they are supporting.

The industry will continue to evolve in this direction. It is more vital than ever for brands to be as transparent as possible about who they are and what they stand for so that their customers are not confused.

Beauty education sources you can use to help you bridge insights and anticipate trends.

The design process comprises many phases. It is not simply picking out a typeface and putting it on a package. It starts with phase one: take that marketing brief and turn it into a design brief. Start developing the strategy for the design of the packaging.
You might have strategy experts working on this, or people who are great at developing logos, working on illustrations, photography, symbols, graphics, or characters. All of those skills come into play during this process, and the design gets refined in each phase.
In phase four, once the client approves the design, it goes into the production phase. A beauty business production professional works on this—someone who is detail-oriented has exceptional computer skills and can work in Illustrator to create a file for production. They should understand the parameters for the project, what materials they may work with, what the printing color limitations are, and the manufacturing challenges.
Once it’s ready, it goes into production. The package design often leads the way for other aspects of brand activation. Package design on social media is a beauty business trend now. Look at the entire design process to see how the packaging reflects on social media.
Sustainability is another aspect of how the package design works in the environment. Consider it in each phase. There are lots of creative professionals who work in the beauty business in all aspects of each phase. It’s important to understand there is a clear method for package design.

FIT professor Meeta Roy breaks down the role market segmentation plays in beauty marketing for large and niche brands.