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In the beauty industry, anticipating trends is the ability to detect and know what will be popular, and the changes in consumer behaviors. There are many online beauty education sources you can use, and these resources combined will help you bridge insights and anticipate trends accurately:
Active Observation
The first way is your active observation of the world — your instinct about how it’s going to evolve and what could best delight your beauty consumers. This inspiration can be from magazines, trade shows, videos, art exhibits, travel, technological innovations, social media, and fashion shows.
Market Intelligence
The second way to anticipate trends is through market intelligence. Some market research companies create trend reports on consumer products, lifestyles, and general trends. For example, a few relevant beauty trend reports are Euromonitor, Mintel, J. Walter Thompson Intelligence with “100 Things to Watch,” and Sparks and Honey with the “A-Z Culture Glossary.”
Professional News and Events
The third way is professional news and events. Read professional trade magazines such as VW Confidential, Happi, GCI, and Women’s Wear Daily. You can also subscribe to professional newsletters like Premium Beauty News or Cosmetics Design.
Beauty Education Shows and Conferences
Another way is to attend beauty education and professional shows such as Cosmoprof, MakeUp in Paris, and MakeUp in New York. These beauty industry shows are a great way to discover new products, packaging, and ingredients. In addition, they usually display an innovation zone where you can look at the most cutting-edge products. You can also attend conferences that provide the latest insights on global and local trends.
Trend Forecasting Agencies
Last but not least, trend forecasting agencies that specialize in beauty are fantastic resources. Beautystreams, Nelly Rodi, Carlin, and Peclers are the experts at anticipating trends. They are permanently in touch with everything that is being created and happening worldwide. They seek the first indication of a change to stay ahead of the game, envision, and understand where consumer behavior influences the beauty industry.
Want to learn more about beauty forecasting and other beauty marketing careers? Download The Ultimate Beauty Career Guide.
