Learning a complex skill like product design can be painful because we’re flexing new muscles. We’re growing them, whether mental or whether in our eye-hand coordination. Taking shortcuts may risk the nourishment and development of your ideas. There is something that cannot be replaced from the incremental growth of an idea, pulling it apart, doubting it, not falling in love with your own drawing. When you become enamored with your own drawings, then your product development designs become about your own drawings, and they lose the real goal, which is beyond yourself and your individual aesthetic appreciation.

That doesn’t mean you shouldn’t love drawing. As you might learn in any product design education, you should draw at least 20 sketches a day, rain or shine. These should be of anything, using any material. Your drawings can be based on simple subjects, such as your own hand. They might be of the book that you’re holding or the person sitting across from you on the subway. Just draw. Keep your sketchbook with you wherever you are to be able to take notes, to draw, to sketch. And you should experiment with rendering techniques using different colored pencils, water-soluble colored pencils, gouache, or digital software. All are valuable tools. You should experiment with all of them. You might adopt strategies offered in an online product design education class.

But when you rush to finish and try to create that facsimile too quickly, you are cheating yourself from the real subtlety and nuance of what the product can and should become. And the chances are you’re actually creating shortcuts that are eliminating the creative flow; they’re shortening the field, so to speak, reducing some of the complexities that you should engage with in testing your idea in the broader world. Ultimately, the question you should be asking is not just what it looks like and how you can sell somebody on it, but why are you doing it in the first place? Why are you making another artifact in this particular design and material?

Now that you’ve learned how to create an efficient plan for your user research, it’s time to implement all of that knowledge and learn how to choose the right test strategies to help you with the user research stage. In this module, our experts guide you in this process and help you to design test strategies. Again, we promote the best ethical practices during every stage.

As you progress, you will learn how to implement principles of equity, diversity, and inclusion in the world of UX and UI. You will learn why these are so important in the user research stage. Once you gather all of that information from user research, you can refer to the personas and compare data, which can help you create a user flow that allows you to inform your UI design prototype.

Online UX Design Education

During your studies, you receive many opportunities to expand your knowledge and increase the tools in your UX design toolbox. This module can really help you learn how to use the data you acquire as optimally as possible so that you can take your prototypes to the next level.

In your online product design education, “You have to know the context within which the ultimate design solution is going to exist, and you have to put that in the context of what the goals are for your client,” Kate Hixon advises. “One of the essential things is to remember that the design is not personal expression; it is problem solving for someone else. The way you come up with the most relevant solutions is to know what needs are being met, both for your client and for the end users.”

John-Michael Ekeblad explains, “Opportunities cannot surface everywhere. It’s up to you to be very receptive for what you see going on in the market and in people’s lives. It’s not like there’s a bank of opportunities to suddenly say, ‘Hey, here you have it.’ It’s really about you starting to do a lot of footwork, doing a lot of your own research, and listening to your intuition. Ask yourself, ‘What does my heart tell me when I see it? What does my brain tell me when I see it?'”

This is not necessarily a bad thing because such research is one part of product design education, Ekeblad says. He suggests asking yourself questions like, “Where do I find opportunities?” and “Where do I find and identify a gap in the market?” He suggests going to the bigger companies, just as a consumer in their stores or on their websites, and seeing what products seem to be missing. When you find one, ask yourself if it could be an opportunity for you to introduce something new in product design.

“It really is about you scanning, revising, and editing your material,” Ekeblad notes. “Start all over again, and do it 10 times forward because you would come up with the answer, and you will be the one who comes up with this new idea. Even though these more prominent companies do million-dollar research projects, they usually have a particular focus in mind. They are looking for a specific answer while you really aren’t.” He points out that doing independent research like this presents a great opportunity to discover by bringing your new, untrained eyes to explore the world around you. He concludes, “That’s how, at some point, you will discover that hidden gem, this hidden undiscovered culture that you can actually do something fabulous with.”

In our module “Module for Visual Design,” the next level of UX magic starts happening.

It already started at the very beginning when you decided to tap into a problem that you wanted to solve, which shows that you have empathy and willingness to be of service with your work as a UX designer. But, now, let’s talk about the next step:

How do you communicate those ideas and services, products and solutions visually?

In this module, our experts explore all of the visual codes that are key to translating UX data, all of that information that you gather from different sources, into a viable user interface (UI). Visual UI design is not only attractive or aesthetically pleasing. It is useful, seamless and intuitive and directs the information in a seamless and effective manner. Visual design is all of that navigation. It is the buttons, colors, iconography and typography in a global context. All of these factors are very important to create a successful user interface.

This module outlines important, useful information that can help you succeed with your online UX design education studies and improve your chances of success once you pursue a UX design career.

Product design deadlines can sneak up on you faster than you might think possible, which means that you have to make certain that you’re working at a steady pace. How do you stay on track? How do you give yourself a little bit of leash, so to speak, to discover things that are unexpected?

There are many stories from the history of research and development days when scientists would experiment with X material for a purpose and discover, with the purpose or goal just in sight, something else potentially as important along the way. This type of scenario is challenging because the product design process requires that we design time as much as we design material. On any given day, how we design our day and how much we stick to that design matters.

Deadlines as Motivational Tools in Product Design

There are many strategies that I use to design how I use time. I don’t always listen to myself, but I try to do the best that I can when I’m working on a project. You need to recognize that someone may expect a very quick turnaround and that a deadline is not your enemy but your friend. Deadlines may come from a client that is expecting, for production reasons, a deliverable at a certain point in a certain process or sequence. You may also receive an artificial deadline for competition reasons. Deadlines aren’t to be cursed as unreasonable or horrible things. You really need to appreciate and embrace them because they can help motivate you to take an incremental amount of time and subdivide it into activities.

What Does Dishonesty Mean in Time Management?

You ask yourself how you can design your time, your timeline, and how you can get from “here” to “there” in the time that you have available from now until the deadline. A deadline gives you both time and spatial activity reference. It also keeps you somewhat honest. When you’re dishonest about time with yourself, such as if you take on too many projects at once or take too much time having fun while brainstorming and fail to leave yourself enough time for iterative testing, you can expect negative feedback from clients. Your inability to manage time changes your design and product development. It all comes out in the wash too. The more you’re dishonest and fail to manage time, the more you experiment and fail with a particular sequence. When you get better at being honest with yourself on what you actually have time to do, you can expect more positive client feedback.

Online Product Design Education

As shown, you can shortchange yourself on any number of product design projects in various ways. To prevent adverse outcomes, such as a reduction in project opportunities or potential permanent damage to your reputation, it’s important to learn as much as possible now about time management skills and tools while pursuing your product design education.

Here’s the thing, your homepage is not your homepage. Google is. That’s where people start searching for their products. So even if a potential customer types in your brand name and sweater and they end up on your site, customers won’t stay on your site if they don’t see what they’re looking for. They’ll go back to Google and look at your competitors’ pages. It’s vital to understand this. There is a real need then to correlate what’s happening on the search engine with your website. This is the key to success.

The first thing people who are trying to do this should do is think about the copy on their website. That’s the first step. If you are not writing good copy that considers SEO and how people are searching for goods, no one will ever find you. And if they don’t see you, you’re not part of the competition. Next, you should also think about your website videos and images. You’d be surprised how many people shop by Google image search. And if your images are not showing up, you’re once again not part of the competition.

Conversely, you should also consider how much you will need to pay to show up in the top page results. Because if you’re not on that first page, you’re not part of the competition. This can become very costly, but it’s part of the rules of the game. So, you need to know all about SEM, SEO, and SMM. It can be challenging to keep up with the different acronyms relevant to creating a successful website. Still, these are tech words that you need to understand as a retailer if you want to compete with other brands.

When it comes to SEO for ecommerce, one of the main things we focus on each day is keywords. SEO revolves around keywords. Keywords can be anything from a single word to a phrase or a full sentence that a user types into Google to search for something. We utilize various paid and free tools that we use to analyze these keywords. These tools allow us to identify which keywords are most valuable for our specific needs.

The keyword search volume is an important criteria that we use to determine a keyword’s value for an ecommerce brand. Keyword search volume measures the average number of searches that people make using this specific keyword in Google search. Keywords can be broken down into the more general head keywords and the more specific long-tail keywords. Keywords often follow a pattern. The more general a keyword is, the more search volume it is likely to have. Higher search volumes expand our pool of potential ecommerce store visitors.

At the same time, these more general keywords are also more vague than the specific long-tail keywords. Vague keywords makes it harder for Google to understand the specific search intent of those users. If you’re using it in your own SEO strategy, you need to have content that covers a broader topic. This type of content needs to cover everything that users might be interested in.

On the other hand, long-tail keywords are far more specific. People search for them less often. However, users that use long-tail keywords often convert better if you target the keyword correctly. Simply because they are looking specifically for what you have to offer in your ecommerce store.

We need to take each user’s thinking process into consideration when planning content. If we know exactly what users are looking for, we should focus on long-tail keywords. If we have a variety of different products in your ecommerce store, services, or a broad topic that we’re trying to cover, focusing on generic keywords is a better way to go.

“In some ways the soft skills are more important for designers than the hard skills,” Daphne Lin points out. “Because software always changes. You’re always going to have to learn some new technology to design a thing. The apps that we were using to design five years ago are different from what I’m using today. But the soft skills will get you so much further, because your role is such a collaborative role, and you need teamwork to implement designs.”

“As a designer, communication is so important,” she continues. “The ability to empathize and put yourself in other people’s situations is important. Facilitation … is a growing and equally important skill, because you have to get people into a room, gather data, information, and make decisions together, especially in this day and age. Remote facilitation, that’s also huge. You need to present your ideas in a compelling way, tell a story.” She adds that the more you can achieve all those things, the more likely it is that your concepts will be implemented in UX design.

“The main three soft skills are communication, empathy, and organization,” says Tiago Valente. “Communication: It is crucial that you have an ability to communicate in a way that is clear and efficient, not only within your team but also when you’re conducting surveys, when you’re interviewing people, when you’re interacting with the UI designers, and when you interact with the developers and stakeholders and even the product manager, when they are briefing you.”

He stresses that communication is not only how we express ourselves verbally and nonverbally, but also our ability to listen and understand. Communication is a two-way street, and I’m sure you’ve been working on it.

Valente continues, “Empathy is a great, important, capital letters, key skill. And empathy is so important because in the process of user research, when you’re talking to all these people, when you’re interviewing them, you need to have an ability to identify their needs, their pain points. Empathy will give you the superpower to place yourself in the shoes of your users and to understand them better, and to humanize the personas that you will create after the user research stage.”

As for the third soft skill, he says, “Organization is key. You will be handling an incredibly large amount of information that needs to be properly organized. Organization walks hand-in-hand with communication. When you have not only the data that you will be receiving from your user research and the inputs during your usability testing process, organization is very important for site maps, for labeling information, and for keeping the information architecture clear and in a good place.”

Communication, empathy, and organization are all skills you can develop and practice through online UX design education.

Everyone can think like a designer. If you go into your kitchen and open your door, you will see some tools that you use very regularly. I bet that you will also see tools that you used once, or maybe some that you’ve never used at all. Those tools just sit there at the bottom of the drawer. Why is that?

Why are the tools that you go back to time and time again on top? Why do the tools on the bottom just sit there waiting to get cleaned out or just gathering dust? There must be something that you really like about the tools you use all the time. Other tools on top may simply be really functional.

Maybe the ones that sit on the bottom, however, could have been designed better. The fact that you have this preference for tools that you use all the time over the ones that you do not means that you, too, can think like a designer.

As designers, sometimes we undertake really long processes that take months of research and thinking. However, we can also do really short product design processes called “design sprints.” A design sprint takes a long process and presses it into a few hours, days, or weeks, depending on the nature of the project and how many people are involved. Each sprint allows you to try an abbreviated version of a product development process to see if there’s “something there.”

Take a can opener or fruit peeler, for example, such as the tools in the OXO Good Grips line of products. OXO Good Grips was inspired by the fruit peeler of a woman with arthritis.

Over time, the woman realized that it was really difficult to use her fruit peeler. It was particularly hard for her to hold it due to the limited mobility in her hands. She thought to herself: “well, I wish there was a better fruit peeler.”

The woman happened to be connected to a kitchen goods manufacturer. They enlisted the help of designer Tucker Wemeister and his team, a firm called Smart Design, to develop a better fruit peeler. The blade of the fruit peeler did not make much of a difference for the woman; it was actually the handle that helped.

The team made a nice and comfortable handle for their fruit peeler. The woman found that the peeler was a pleasure to use in the hand: grippy, a little soft (but not too soft!), and not too slippery. When her hands were wet and she was trying to peel a carrot, it worked well because it did not slip as much and was easier to hold.

The next time you go to your kitchen, I encourage you to look at the tools that you use, the tools you reach for over and over again. Ask yourself: “What is it about these products that I really love using? Why do I reach for this time and time again?”

At the same time, open your kitchen junk drawer. Ask yourself: Okay, what is in here? Why do I never use these? Is there a design opportunity with your kitchen tools? Could you design them better?

There are opportunities for design sprints all around you. They may be in the kitchen, around the house, in the car, or even in the bathroom. In your everyday life and throughout your online product design education, you will find that the world is full of design opportunities. You never know where inspiration is going to come from.

No matter if you’re working on a physical project or if you’re working on digital project, having a set and well thought out testing process is something that’s very important. Keep the following three things in mind in your pursuit of online UX design education.

I took a course in Parsons around usability testing, especially around digital app design. One thing that I thought it was really helpful that I still use nowadays is to first of all figure out a script that you’re going to follow to do your usability testing.

Secondly, when you’re doing your usability testing, you don’t want to give any social pressure to the person that’s testing your product to make them feel like they have to say good things about your product. That’s something that’s very important.

Thirdly, it’s really important to set clear tasks for your tester to complete on their own with your product. Then while your tester is testing your product, we encourage them to speak out loud in terms of whatever they’re thinking in their mind. It could be that they completely have no idea what they’re doing or they just don’t like this particular color. It could be anything. What we want is to create a safe non-judgmental environment for your tester to feel free to speak out loud and say any thought they have in their mind when they’re interacting with this product.

All of this helps you as the designer of UX or UI to get unbiased feedback, which helps drive the choices you make in UX design or UI design.