Student Success: Macy Blankenship

Macy’s love of music and her involvement in the local scene fueled her interest in learning about the business side of music. She enrolled in Music Industry Essentials to take the next step in her career. Macy spoke with Yellowbrick about student success and her next steps.

Learning the foundations of the industry is essential. No matter how much you may know about the present circumstances of the music industry, knowing about those who came before and paved the way for the modern industry is key in being able to predict future trends.

ON CHOOSING MUSIC ESSENTIALS —

I have been passionate about the music industry. I have wanted to break into it to help artists for many years now. When I found out about this online course, I knew that I would be able to benefit from the knowledge of those who have gone before me and have so much more experience than I do. This course held value. I wanted to invest in the education that it could provide for me and my future.

NYU is a name I know and trust. Therefore, it definitely increased my confidence in the course. I have been paying attention to Billboard for as long as I can remember. So, having the chance to take a course with their name attached to it seemed like a no-brainer to me!

ON BEING A YELLOWBRICK STUDENT —

I greatly enjoyed learning from Marc Plotkin and hearing the most efficient ways to market music. Marketing and advertising for events and releases is the area I focus on most in the industry. There were so many things I learned from him that I had never heard before. The concepts may seem like common sense, but I had never had anyone explain it to me in that way before.

STUDENT SUCCESS IN REAL-LIFE APPLICATION —

Learning the foundations of the industry is essential. No matter how much you may know about the present circumstances of the music industry, knowing about those who came before and paved the way for the modern industry is key in being able to predict future trends.

The course prepared me by allowing me to immerse myself in projects that I wouldn’t normally do. I was able to learn new platforms and software, learn about other aspects of the industry, and get to see things from the artist’s side. I believe hearing and knowing the artist is essential to creating their success. The online course showed me how to properly get their message across.

ON THE PAST & WHAT’S NEXT —

I have been able to give advice to a few musician friends, and I am offering freelance services for publicity and marketing.

To follow Macy’s journey beyond Yellowbrick, follow her on Instagram @macy_blank.

Student Success: Gene Feliz, Musician

The music industry is complex and hard to navigate as an aspiring artist. Gene knew he had to learn the inner workings of the business to take his career to another level. The Bronx-based musician enrolled in the Music Industry Essentials online course to grow as an artist. His student success includes evolving himself to a bonafide brand.

This program has also helped me strengthen my marketing with new tools that will come in handy throughout my career.

ON CHOOSING MUSIC INDUSTRY ESSENTIALS —

I took this online course to improve in the areas of branding, image, and marketing. As a music artist, I believe being fundamentally sound in all aspects of the music business and industry is essential. However, I noticed I needed to be more adept in my fundamentals as I began to immerse myself in the business of making music entirely. 

 

ON BEING A YELLOWBRICK STUDENT —

All of the assignments came together as one cohesive project. From the dream performance assignment to the song creation to the dream studio and marketing strategy, each facet really felt like I was making an album. I now understand how it all works hand in hand in terms of creativity and focus.

 

STUDENT SUCCESS IN REAL-LIFE APPLICATION —

The biggest takeaway from this online course has been solidifying my artist persona and further defining myself as a brand. This program has also helped me strengthen my marketing with new tools that will come in handy throughout my career.

 

ON THE PAST & WHAT’S NEXT —

The course has taught me the many avenues to pursue in the industry. There is much more to music than just wanting to be famous. Taking your work seriously while doing what you love can get you as far as you want to go. 

 

You can listen to Gene’s music on SoundCloud and keep up with him on Instagram @geneusmusic.