Game On! F.I.T. x Yellowbrick Launch Gaming and Esports Industry Essentials

Yellowbrick, in collaboration with New York’s Fashion Institute of Technology (FIT), today announced the launch of Gaming and Esports Industry Essentials, a program designed to explore the expansive and lucrative world of Gaming and Esports. The program will help prepare game fans, players, and aspiring designers for the gaming industry, which is expected to generate $196 billion in revenue by the year 2022. 

 

Gaming and Esports Industry Essentials exposes learners to a full host of roles and career paths, everything from game design to Esports team management. Learners will walk through a full survey of the industry, examine multiple roles, test aptitudes, and – ideally – determine a personal career fit. Upon finishing the program, learners receive a Completion Certificate from FIT. 

 

“FIT is committed to expanding and diversifying its offerings to meet the needs of the adult and non-traditional learner,” said Daniel M. Gerger, director of FIT’s Center for Continuing and Professional Studies. “These new and customized offerings reflect the depth and breadth of FIT’s unique curriculum, which continues to innovate in an ever-changing environment.”

 

“Today’s gaming world has torn down preconceived notions and proven itself to be a viable arena for creative and lucrative career paths. We’re thrilled to help open doors for the players, creators, and game enthusiasts who’ve made this movement possible,” said Rob Kingyens, President and CEO of Yellowbrick. “Few industries generate as much passion for young people as gaming.”

 

The course offers a sequence of project-based activities and assignments analyzing the basics of game design, marketing, and project management. They will gain the knowledge necessary to develop, plan, and execute Esports events – including social media content development to entice fan interaction. Instruction also covers the history of gaming, game story concept and iterative development, marketing and distribution, and the business opportunities that exist in Esports communities. 

 

“Passionate gamers come from all walks of life, but many don’t know how to transition from recreational player to industry participant and many don’t receive the same informational and educational opportunity to enter into the Esports and gaming space,” said Erin Ashley Simon, gaming TV anchor, host, and advocate. “What’s great about this program is that it offers an inside view and first step that anybody can understand, and it enables learners to imagine a place for themselves in the wider gaming world.” 

 

Instructors featured in the program represent a wide array of talent, specialties, and leadership from across the gaming community. In addition to Simon, contributors to the program include FIT faculty Maria Hwang and Dan Shefelman; General Manager & CEO of WorldGaming and Collegiate StarLeague Wim Stocks; Esports Player and commentator “Tasty” Steve Scott; Andbox Head of Marketing Francis Thai; Rockstar Games’ Sanford Santacroce; and many more. Simon, Scott, and Thai will also be offering scholarships in their name, lending financial support to learners who need help entering the program.

 

All course materials and instruction will be provided online, which means that students can complete lessons at their own pace and fit the course into their daily lives. 

 

Visitors to yellowbrick.co/gaming can sign up now for an exclusive preview of the program. The first group of students will be admitted in July.

 

  

 

“So I Could…” | Harrison Davis

Name: Harrison Davis
Course: Sneaker Essentials
Instagram: @sneakerscoffeechampagne

I enrolled in Sneaker Essentials so I could..

gain a more global perspective on the industry that I’m so passionate about.

Where are you working now?

Stadium Goods

Has your experience in Sneaker Essentials impacted your career at all yet, and if so, how?

Sneaker Essentials helped me decide what part of the industry I was most interested in pursuing the rest of my career in. Having owned a tier one independent sneaker boutique for 6 years, most of my vantage point comes from that angle of the industry. As I transitioned from Baltimore to NYC, Sneaker Essentials helped me to narrow down my specific interests within a much wider industry and endless opportunities in NYC. Ultimately I landed at Private Client Services at Stadium Goods. Being introduced to a more in-depth look in to the SG brand, and mission, during the Sneakers Essential course definitely impacted my decision to apply to positions at Stadium Goods.

Why did you think the course was right for you when you enrolled?

I enrolled in Sneaker Essentials to get a broader perspective of the industry, end-to-end. My primary experiences had been as a collector and owner in the independent space. To grow my career and be able to compete in the NYC market I wanted to grow my knowledge of design, supply channels, big box, mass marketing, etc.

How did the course prepare you for working in the sneaker industry?

The course gave me great perspective into the mass amount of different avenues you can take within the sneaker industry. From design, to supply chain, processing, management, buying, customer service; I really feel like the course gave a great overview of the industry as a whole.

How did the partnership with Fashion Institute of Technology for Sneaker Essentials affect your choice to take the program?

Just like FIT legitimizes the knowledge being shared, the partnership with Complex legitimizes that the people sharing the knowledge are significant in sneaker culture, beyond just knowledge.

What assignment, course, and/or instructor sticks out in your mind or taught you something valuable?

Sue from Rime really stuck out in my mind. Her authentic story about creating a boutique in the early 2000’s, to her first collab with Puma, to the struggles of being independent really resonated with me, and gave great perspective around that era of the industry.

What would you say to a friend or fellow Sneakerhead about Sneaker Essentials?

I would tell friends that are both interested in getting into the industry, or who have been in the industry for a while, that the course is a great high level framework of the industry at large. For those looking to get into the industry, this gives invaluable insight into many of the heavy hitting brands and stores. For those who have been in the industry for a while, this allows you to look back at the industry from the outside in as you prepare to make your next moves or rethink old logic.

“So I Could…” | Michael Franz

Name: Michael Franz
Course: Sneaker Essentials
Instagram: @welcomemyfranz

I enrolled in Sneaker Essentials so I could..

pivot my career path to sneakers through the added skills this course provided.

Where are you working now?

American Honda Motor Co. as a District Sales Manager in Atlanta, GA

Has your experience in Sneaker Essentials impacted your career at all yet, and if so, how?

I used the downtime of the past 3 months pandemic to buy an ipad and apple pencil and learn to design mockups in Procreate, some paid opportunities have already come through the pipe, my final assignment being an example of that.

Why did you think the course was right for you when you enrolled?

Because I love all things sneakers and wanted to become a student of my passion!

How did the course prepare you for working in the sneaker industry?

It taught me the top down view of what the industry looks like and what the different roles entail. I was able to see where sneakers began and where they are going in all facets as well and that was important to being a well rounded student of the industry.

How did the partnership with Fashion Institute of Technology for Sneaker Essentials affect your choice to take the program?

Brought validity to the curriculum for me.

What is your biggest takeaway from this program?

That there is a vast amount of jobs and roles that you could fit in within the sneaker world, you just need to carve out your place in it by honing in on which part you love most.

What would you say to a friend or fellow Sneakerhead about Sneaker Essentials?

I would highly recommend taking the course and putting the time in to soak up every lesson.

“So I Could…” | Abigail Killam

Name: Abigail Killam
Course: Sneaker Essentials
Instagram: @ajkillam1202

I enrolled in Sneaker Essentials so I could..

enhance my knowledge of the sneaker industry and strengthen my resume to land a job in the fashion retail industry.

Where are you working now?

Everbridge.

Has your experience in Sneaker Essentials impacted your career at all yet, and if so, how?

It has been a strong talking point on interviews.

Why did you think the course was right for you when you enrolled?

I want to get into the fashion retail industry specifically footwear and this course just seemed like it would help me on that career path.

How did the course prepare you for working in the sneaker industry?

I find that this course gave me great knowledge and boosted my confidence in sneaker knowledge.

How did the partnership with Fashion Institute of Technology for Sneaker Essentials affect your choice to take the program?

It heavily affected my choice as the Fashion Institute of Technology has a reputation for being one of the best schools in the world for fashion and if I was going to take a class it might as well be from the best.

What is your biggest takeaway from this program?

The creative skills I have built for myself in the assignments I had such as creating the mood board to designing sneakers, and creating an unboxing video.

What would you say to a friend or fellow Sneakerhead about Sneaker Essentials?

I would highly recommend enrolling if you want to do a deep dive into every aspect of the sneaker industry.

Jasmine O’Conner Talks Sneakers, Coursework and Following Her Passion

Name: Jasmine O’Conner
Course: Sneaker Essentials
Instagram: @jasmine_oconner

I enrolled in Sneaker Essentials so I could..

Follow my passion and dream of working in the sneaker industry.

Where are you working now?

Cummins Inc.

Has your experience in Sneaker Essentials impacted your career at all yet, and if so, how?

Not yet.

Why did you think the course was right for you when you enrolled?

I knew this course was right for me when I enrolled because I had just started a new chapter in my life and was ready to go after my sneaker passion.

How did the course prepare you for working in the sneaker industry?

I have way more knowledge about the sneaker industry than I did 12 months ago.

How did the partnership with Fashion Institute of Technology for Sneaker Essentials affect your choice to take the program?

It highly affected my decision. I’m always looking for things that are real and have credibility

What is your biggest takeaway from this program?

I loved learning about the design process and the thought that goes into it. It was very helpful to see the inside of the factories as well.

What would you say to a friend or fellow Sneakerhead about Sneaker Essentials?

Taking Sneaker Essentials was a very humbling experience and I would recommend the course.

Brittney Perry Gives Us The Sneaker Essentials Scoop for #SoICould

Name: Brittney Perry
Course: Sneaker Essentials
Instagram: @perrycoshoes
Website: https://perrycoshoes.com/

Where are you working now?

I’m working on releasing 2 fall color-ways of my shoe and creating a new silhouette to release in 2021.

Has your experience in Sneaker Essentials impacted your career at all yet, and if so, how?

It got me back in the groove of graphic design and some of the basics or brainstorming ideas such as mood-boards.

Why did you think the course was right for you when you enrolled?

I wanted to have a better understanding of the history of sneakers and how they are made.

How did the course prepare you for working in the sneaker industry?

Taking the course would allow me to speak more intelligently about sneakers. Knowing the history and technical terms would definitely help anyone stand out to a potential sneaker employer.

How did the partnership with Fashion Institute of Technology for Sneaker Essentials affect your choice to take the program?

Complex gave the sneaker program more credibility. Seeing that I could potentially have opportunities to be featured by Complex and work with others in that space was encouraging.

What is your biggest takeaway from this program?

Learning the ins and out of how a sneaker is made as well as the parts of the shoe was really beneficial. Even though I have a sneaker brand now, the program helped me gain a greater understanding of sneakers. This can help me communicate my ideas clearly to my manufacturer.

What would you say to a friend or fellow Sneakerhead about Sneaker Essentials?

If you want to have a career in the footwear industry, I would highly suggest enrolling in Sneaker Essentials. You will learn the ins and outs of the industry. Not only about sneakers, but also marketing, design, and videography in the sneaker field.

“So I Could…” Course Wrap-Up With Gaming & Esports Grad Un Emery Jo Scalliwag

Name: Un Emery Jo Scalliwag
Course: Gaming & Esports Industry Essentials

I enrolled in Gaming & Esports Industry Essentials so I could…
follow my passion of writing and acquire a job in the field of work I love

Where are you working now?
Teacher and Producer on Skillshare.

Why did you think the course was right for you when you enrolled?
It was an online course about my true passion: Video game development.

How did the course prepare you for working in the gaming and esports industry?
As a Non-Binary person with health issues, it prepared me for what I may expect in regards to possible bigotry, but also solutions and support. I think this is important if I want to pursue my passion. I appreciate the course being honest in this regard and not trying to hide the uglier side of the industry. It also showed me how complex game designing and the industry has become. Games are a labour of love, but always worth it.

How did the partnership with FIT for Gaming and Esports Industry Essentials affect your choice to take the program?
I wouldn’t say it really affected my choice, though I hope to use it for any extra help in getting a job in the industry.

What is your biggest takeaway from this program?
Learning the process and changes in the industry, as well as just how fundamental video games are in human history today.

What assignment, course, and/or instructor sticks out in your mind or taught you something valuable?
The design document course. I used an old video game idea I had in my head for a while and put it on paper. It made me see that I could make it a reality. Now, I’m using the document to make the actual game!

What would you say to a friend about Gaming and Esports Industry Essentials?
That it’s worth looking into, even if someone may just plan on taking it to learn more about the industry.

Has your experience in Gaming and Esports Industry Essentials impacted your career at all yet, and if so, how?
I believe that it’s been a great help in me realizing that this IS where I want a career in. I’m an excellent writer and I love making the world a more fun place! I hope to use my experiences here to get the job I know I can get