Global Sports
Management
course
Online NYU Certificate Course
Becoming a sports management expert can be challenging, but our sports management course, taught by New York University faculty and industry leaders from the sports world, makes it easier. Learn about emerging trends and career opportunities in the ever-evolving business of global sports and marketing.
Enter your email to get a sneak peek video and more details.
where yellowbrick students work
Instructors and industry experts
Vince Gennaro
NYU Tisch Institute for Global Sport
Madison Brown
New YorkJets
Dr. Brandon Brown
NYU Tisch Institute for Global Sport 
Christie Landi
The Madison Square Garden Company 
Brendan Parent
NYU Tisch Institute for Global Sport 
Bria Grant
BSE Global
Dr. Bri Newland
NYU Tisch Institute for Global Sport 
David Hollander
NYU Tisch Institute for Global Sport 
Jason Negron
Madison Square Garden 
Dr. Andrea N. Geurin
NYU Tisch Institute for Global Sport 
Lee Igel
NYU Tisch Institute for Global Sport 
Jessica Palermo
Big TenConference
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Gain
Expertise
Acquire the industry knowledge you need to boost your career through 30+ on demand video lessons from NYU faculty and SPORTS business insiders.
Build
Skills
Course assignments and hands-on projects reinforce key knowledge and give you relevant experience for your career.
Stand
Out
Earn a Certificate of Completion from NYU’s renowned Preston Robert Tisch Institute for Global Sport to add to your resume.
curriculum
The global sports management program includes 6 online course modules, and related skill-building activities. Each module takes 3-5 hours to complete, and is broken into several shorter lessons that students work on at their own pace. Students earn a non-credit certificate of completion from NYU.
The Essence of Sports & Fandom
Learn about the history of organized sport, social issues in sports, and understand the background context for the digital transformation happening in sports.
Learn about the history of organized sport, social issues in sports, and understand the background context for the digital transformation happening in sports.
Sports Media & Marketing
Explore the elaborate marketing needs and digital innovations impacting events, teams, players, and endorsements.
Explore the elaborate marketing needs and digital innovations impacting events, teams, players, and endorsements.
Sports Data & Analytics
Gain an understanding of how data-driven decision is driving the future of sports – from efficiency of a team based on movements to a profile of a player – with multi-million dollar consequences.
Gain an understanding of how data-driven decision is driving the future of sports – from efficiency of a team based on movements to a profile of a player – with multi-million dollar consequences.
Global Sport Ecosystem
Delve into the elaborate ecosystem that supports sports – from economics to organizational behavior to urban planning and relationships with local communities.
Delve into the elaborate ecosystem that supports sports – from economics to organizational behavior to urban planning and relationships with local communities.
The Transformative Power of Sport
Review nonprofit and social entrepreneurship organizations and the transformative impact sports can have for individuals, communities, and society.
Review nonprofit and social entrepreneurship organizations and the transformative impact sports can have for individuals, communities, and society.
Sports Innovation & Disruption
Prepare for the future with lessons on recent innovations and emerging sports technology.
Prepare for the future with lessons on recent innovations and emerging sports technology.
Enter your email to get the full course catalog and a sneak peek into the course.
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