Yellowbrick

Privacy Policy

Last Updated: 12/8/2020

Yellowbrick Learning, Inc. d/b/a Yellowbrick (“Yellowbrick,” “we,” “our,” or “us”) is committed to protecting your privacy.  This Privacy Policy explains how your personal information is collected, used, and disclosed by Yellowbrick.  This Privacy Policy applies to our website and online experiences that link to this Privacy Policy (collectively, our “Service”).  By accessing or using our Service, you signify that you have read, understood, and agree to our collection, storage, use, and disclosure of your personal information as described in this Privacy Policy, Cookie Notice and our Terms of Service.

Click on the links below to jump to each section:

Privacy Policy
1. Our Collection of Personal Information
2. Our Use of Personal Information
3. Our Disclosure of Information
4. Your Choices and Control Over Your Information
5. Children’s Privacy
6. Third-Party Websites
7. Your California Privacy Rights
8. How to Contact Us
9. Updates to This Privacy Policy

Cookie Notice
1. Scope of Notice
2. What Are Cookies and Related Technologies
3. What We Collect When Using Cookies
4. Third Party Data Collection & Interest-Based Advertising
5. H0w We Use That Information
6. Your Choices About Cookies
7. Your Choices About Online Ads
8. Updates to This Cookie Notice

1. OUR COLLECTION OF PERSONAL INFORMATION

We collect personal information you provide to us in a variety of ways.  For example, you may provide us your personal information when you place an order, register for an account, make an online purchase, post a review, send us messages, subscribe to our mailing lists, newsletters or other forms of marketing communications, participate in a survey, contest or sweepstakes, redeem a promotion, or use some other feature of our Service.  Sometimes we collect personal information automatically when you interact with our Service and sometimes we collect the personal information directly from you.  At times, we may collect personal information about you from other sources and third parties, even before our first direct interaction. 

Information You Provide:

We collect the following information you provide in connection with our Service:

  • Contact, Application and Account Information. We collect personal information, such as your name, email address, phone number, address, password, date of birth, profile photo, school information, employment information, and any information you provide when you apply, enroll or register for our Service; sign up for our mailing list; complete your user profile; or otherwise communicate or interact with us. We use this information to create, verify, and personalize your account, to fulfill your request or transaction, to communicate with you directly, to process your application and enrollment, and to send you marketing communications in accordance with your preferences.
  • Payment and Transaction Information. We collect information such as date and time of your transaction, amount purchased, order details, whether you used a particular coupon or deal, and payment information, such as a credit/debit card, when you make a purchase on our Service. We use a third party payment processor to process your payment transactions on the Service.
  • Content, Assignments and Information You May Post or Submit on the Service.  We collect information about how you use the Service, your actions on the Service, and content you post to the Service, including your assignments, projects, submissions, actions you make take on the Service, and interactions with others on the Service, including any photos and videos you post to the Service or send through other functionalities (“User Content”). To share photos and video, we will access your device camera roll and camera with your permission. If you need to update your permissions, you can do so in the “Settings” app of your device. Please remember that we may, but have no obligation to, monitor, record, and store User Content in order to protect your safety or the safety of other users, to assist with regulatory or law enforcement efforts, or to protect and defend our rights and property. You consent to the recording, storage and disclosure of such communications you send or receive for these purposes.
  • Comments, Chat and Opinions. When you contact us directly (e.g., by email, phone, mail or by completing an online form or participating in online chat), we may record your comments and opinions.  We may also record comments and opinions you express when responding to surveys, entering a sweepstakes or taking part in a promotion.  We use this information to respond to your question or comment, to evaluate and improve our products and services and to inform our marketing and advertising activities.

We use this information to operate, maintain, and provide to you the features and functionality of the services, as well as to communicate directly with you, such as to send you email messages.   We may also send you service-related emails or messages (e.g., user account verification, change or updates to features of the services, technical and security notices) and communications from or about Yellowbrick. 

Information Automatically Collected When You Use Our Service:

Like most digital platforms, we collect certain personal information automatically when you visit and use our Service, including:

  • Information Collected Through Cookies and Tracking Technologies. To provide a personalized and high-quality experience for our users, we, and our third-party partners, may use various technologies that automatically record certain technical information from your browser or device when you visit our website, read our e-mails, use our Service, or otherwise engage with us.  For information about our and our third-party partners’ use of cookies and related technologies to collect information automatically, and any choices you may have in relation to its collection, please visit our Cookie Notice.
  • Information We Receive from Third-Party Sites You Connect to Our Service. We may receive personal information about you from third parties and combine that with information we collect through our Service. For example, we may obtain information when you log in through a third-party social network or authentication service, such as Facebook, LinkedIn or Google. These services will authenticate your identity and provide you the option to share certain personal information with us, which could include your name, email address, address book and contacts, or other information. The data we receive from these third-party sites is dependent upon that third party’s policies and your privacy settings on that third-party site.  You should always review and, if necessary, adjust your privacy settings on third-party websites and services before linking or connecting them to our website or Service. 

Information from Other Sources and Third Parties

We also obtain personal information from other sources, which we often combine with personal information we collect either automatically or directly from you.  We receive the same categories of personal information as described above from the following sources and third parties:

  • Social Networks Through Your Interactions When you interact with our Service through various social media networks, such as when you “Like” us on Facebook or when you follow us or share our content on Facebook, Twitter, Snapchat, LinkedIn, Instagram or other social networks, we may receive some information about you that you permit the social network to share with third parties.  The data we receive is dependent upon your privacy settings with the social network.  You should always review and, if necessary, adjust your privacy settings on third-party websites and social media networks.
  • Information Provided by Others.   From time to time, we may receive information about you from third parties and other users.  For example, we may obtain information from our marketing partners or from third parties to enhance or supplement our existing user information.  We may also collect information about you that is publicly available.  We may combine this information with the information we collect from you directly.
2. OUR USE OF PERSONAL INFORMATION

We and the third parties we work with use your information for purposes described in this Privacy Policy or as otherwise disclosed to you on our Service or in connection with our Service.  For example, we use your information to:

  • To fulfill your requests and provide the Service to you.  For example, we may use your information to complete your order or other online request or transactions, process your application and enrollment and respond to your customer service requests or feedback.  We may also use your information to personalize your experience with us.
  • For marketing purposes.  We may send you communications about new features, updates, products and special offers.  We may also use your information to serve you ads about products and special offers about our products or other products or services we think you might find interesting.  We may also use individual and aggregate information about you to inform our marketing and advertising campaigns.  For more information on your choices about marketing communications, see “Your Choices and Control Over Your Information” and our Cookie Notice.
  • To communicate with you.  For example, we may communicate with you about your account activities, such as by providing you transaction confirmations and alerts.  If you register with us, we may enroll you in our email newsletter or other periodic electronic communications and also send you promotional communications.  We may communicate with you by email, postal mail, telephone or other means.  For more information on how to adjust your communications preferences, see “Your Choices and Control Over Your Information” below.
  • To monitor, improve and develop our products and services.  We may use your information to understand our visitors and users and tailor our product offerings accordingly.  From time to time, we analyze statistics and trends to make our Service better and to develop new services or features.
  • To protect the security and integrity of our business, comply with legal requirements and obligations, or as otherwise permitted by law.  We may use information to protect our company, our affiliates, our customers, our franchisees and our websites.  We may also use information in order to comply with laws, regulations, court orders, or other legal obligations or to assist in an investigation to protect and defend our rights and property, or the rights or safety of third parties, to enforce our Terms of Service, this Privacy Policy, or agreements with third parties, to detect and prevent fraud or for crime-prevention purposes, or for any other reason permitted by law.

For information about our and our third-party partners’ use of cookies and related technologies to collect information automatically, and any choices you may have in relation to its collection, please visit our Cookie Notice.

3. OUR DISCLOSURE OF INFORMATION

We may share your personal information in the instances described below.

Remember, our Service allows you to connect and interact with others. Your profile information, including your name, email, location (city, state), school, social media links in your profile, User Content (including assignments and submissions), and other personal information, will be visible to other members of the Service by default when you create a profile, interact with others on the Service in public groups, and post information or User Content to public spaces. 

  • The Public and Other Yellowbrick Users. As noted above, your profile information and User Content you post to public areas of the Service, including public groups, will be visible by other users on the Service and the public. Please do not provide personal information you would not want to be public.  You may be able to control the visibility of some of your information and actions in your Settings (see “Control Over Your Information” below).
  • Yellowbrick Users with Whom You Communicate on the Service. We share your information and User Content with third parties with whom you communicate on the Service, for example through comments, direct messages and chats. You control who you want to communicate with and what information you share. Sharing information with others on the Service is done at your own risk.
  • Colleges, Schools and Universities. We may share limited information with colleges, schools and universities that you indicate you attend, so that they can provide you with information and marketing messages about products or services that may interest you.  These parties may use your information in accordance with their own privacy policies.
  • Promotional Partners. We may share limited information with third parties with whom we partner to provide contests and sweepstakes, or other joint promotional activities.  These partners will usually be clearly identified in the contest rules or promotional materials.
  • Within Yellowbrick Learning, Inc. We may disclose personal information between and among our parent company, Yellowbrick Learning, Inc. and its current and future affiliates, subsidiaries, and other companies under common control or ownership. These Yellowbrick Learning, Inc. entities disclose personal information to other Yellowbrick Learning, Inc. entities for purposes and uses that are consistent with this Privacy Policy.
  • Online Advertising Partners. We also share personal information with advertising networks or permit these partners to collect information from you directly on our websites to facilitate online advertising, such as search engines and social network advertising providers to serve targeted ads to you or to groups of other users who share similar traits, such as likely commercial interests and demographics, on third-party platforms.  To learn more, please visit our Cookie Notice.
  • The Public When You Provide Feedback. When you provide feedback or post User Content on our Service (e.g., if you post a product review on our website or comment on our social media sites), your information (e.g., your first name and comments) may be displayed on our websites or on our social media pages.  When you engage with us on social media, we may tag your social media account or the social media account of others (e.g., to give photo credit to another user).
  • Third Parties at Your Request. For example, you may have the option to share your activities on the Service with your friends through email, text, or on various social media sites.
  • Service Providers. We share personal information with third-party vendors, consultants and other service providers who perform functions or services on our behalf and under our instructions to make our services available to you.  For example, this may include vendors and providers who engage in marketing or advertising activities or provide mailing or email services, tax and accounting services, auditing and compliance, fraud prevention, analytics services, IT services, product fulfillment, and web hosting.
  • Business Transaction or Reorganization. We may take part in or be involved with a corporate business transaction, such as a merger, acquisition, joint venture, or financing or sale of company assets.  We may disclose personal information to a third-party during negotiation of, in connection with or as an asset in such a corporate business transaction.  Personal information may also be disclosed in the event of insolvency, bankruptcy, or receivership.
  • Legal Obligations and Rights. We may disclose personal information to third parties, such as legal advisors and law enforcement:
    • in connection with the establishment, exercise, or defense of legal claims;
    • to comply with laws or to respond to lawful requests and legal process;
    • to protect the rights and property of Yellowbrick, our agents, customers, and others, including to enforce our agreements, policies, and Terms of Service;
    • to detect, suppress, or prevent fraud;
    • to reduce credit risk and collect debts owed to us;
    • to protect the health and safety of us, our customers, or any person; or
    • as otherwise required by applicable law.
  • With Your Consent or At Your Direction. In addition to the sharing described in this Privacy Policy, we may share information about you with third parties whenever you consent to or direct such sharing.

We may also share information with others in an aggregated or otherwise anonymized form that does not reasonably identify you directly as an individual.

4. YOUR CHOICES AND CONTROL OVER YOUR INFORMATION

Profile and data sharing settings.  You may update your profile information, such as your user name and profile photo, and may change some of your data sharing preferences on your Profile page/by emailing us at support@yellowbrick.co.

How to control your communications preferences.  You can stop receiving promotional email communications from us by clicking on the “unsubscribe link” provided in such communications.  We make every effort to promptly process all unsubscribe requests.  You may not opt out of service-related communications (e.g., account verification, transactional communications, changes/updates to features of the Service, technical and security notices).

Modifying or deleting your information.  If you have any questions about modifying your information, or if you want to remove your name or comments from our Service or publicly displayed content, you can contact us directly at support@yellowbrick.co.  We may not be able to modify your information in all circumstances.

Online advertising and tracking technologies. Please see the Cookie Notice to learn more about how we work with third-party partners to collect data through tracking technologies for various purposes, including analytics and advertising, and to understand your choices.

5. CHILDREN’S PRIVACY

Our Service is not directed to, and we do not intend to, or knowingly, collect or solicit personal information from children under the age of 13.  If you are under the age of 13, please do not use our Service or otherwise provide us with any personal information either directly or by other means.  If a child under the age of 13 has provided personal information to us, we encourage the child’s parent or guardian to contact us at support@yellowbrick.co  to request that we remove the personal information from our systems.  If we learn that any personal information we collect has been provided by a child under the age of 13, we will promptly delete that personal information.

6. THIRD-PARTY WEBSITES

Our Service may include links to third-party websites, plug-ins and applications.  Except where we post, link to or expressly adopt or refer to this Privacy Policy, this Privacy Policy does not apply to, and we are not responsible for, any personal information practices of third-party websites and online services or the practices of other third parties.  To learn about the personal information practices of third parties, please visit their respective privacy notices and policies.

7. YOUR CALIFORNIA PRIVACY RIGHTS

If you are a California resident, California Civil Code Section 1798.83 permits you to request information regarding the disclosure of personal information to third parties for their direct marketing purposes during the immediately preceding calendar year.  You may make one request each year by emailing us at support@yellowbrick.co.

8. HOW TO CONTACT US

If you have any questions or requests in connection with this Privacy Policy or other privacy-related matters, please send an email to support@yellowbrick.co.
9. UPDATES TO THIS PRIVACY POLICY
We will update this Privacy Policy from time to time.  When we make changes to this Privacy Policy, we will change the “Last Updated” date at the beginning of this Privacy Policy.  If we make material changes to this Privacy Policy, we will notify you by email to your registered email address, by prominent posting on this website or our online services, or through other appropriate communication channels.  All changes shall be effective from the date of publication unless otherwise provided.

Yellowbrick

Cookie Notice

Last Updated: 12/8/2020

Unless otherwise expressly stated, capitalized terms in this Notice have the same meaning as defined in the Privacy Policy

1. Scope of Notice
This Cookie Notice supplements the information contained in the Privacy Policy by explaining how we and our business partners and services providers use cookies and related technologies in the course of managing and providing our Service and our communications to you. It explains what these technologies are and why we use them, as well as your rights to control our use of them. In some cases, we may use cookies and related technologies described in this Cookie Notice to collect personal information, or to collect information that becomes personal information if we combine it with other information. For more details about how we process your personal information, please review the Privacy Policy.
2. What Are Cookies and Related Technologies
Cookies are small data files that are stored on your computer that allow us and our third-party partners and providers to collect certain information about your interactions with our email communications, websites and other online services.  We and our third-party partners and providers may also use other, related technologies to collect this information, such as web beacons, pixels, embedded scripts, location-identifying technologies and logging technologies (collectively, “cookies”).
3. What We Collect When Using Cookies

We and our third-party partners and providers may use cookies to automatically collect certain types of usage information about how you access and use the services when you visit or interact with our email communications or websites or otherwise engage with us through a computer or mobile device. For example, we may collect log data about your device and its software, such as your IP address, operating system, browser type, date/time of your visit, and other similar information. We may collect analytics data or use third-party analytics tools such as Google Analytics to help us measure usage and activity trends for our online services and better understand our customer base.

Third-party partners and providers may also collect personal information about your online activities over time and across different websites and devices when you use our websites and online services.

4. Third Party Data Collection & Interest-Based Advertising

We participate in interest-based advertising and use third party advertising companies to serve you targeted advertisements based on your browsing history. We permit third party online advertising networks, social media companies and other third-party services, to collect information about your use of our online services over time so that they may play or display ads on our services, on other websites, or services you may use, and on other devices you may use. Typically, though not always, the information used for interest-based advertising is collected through tracking technologies, such as  cookies, web beacons, embedded scripts, location-identifying technologies, and similar technology (collectively, “tracking technologies”), which recognize the device you are using and collect information, including click stream information, browser type, time and date you visited the site, AdID, precise geolocation and other information. We may share a common account identifier (such as a hashed email address or user ID) with our third-party advertising partners to help identify you across websites and devices. We and our third-party partners use this information to make the advertisements you see online more relevant to your interests, as well as to provide advertising-related services such as reporting, attribution, analytics and market research. We may also use services provided by third parties (such as social media platforms) to serve targeted ads to you and others on such platforms. We may do this by providing a hashed version of your email address or other information to the platform provider. See Your Choices About Online Ads below, to learn more about interest-based advertising.

Social Media Widgets and Advertising.  Our services may include social media features, such as the Facebook Like button, Pinterest, Instagram, Twitter or other widgets. These social media companies may recognize you and collect information about your visit to our services, and they may set a cookie or employ other tracking technologies. Your interactions with those features are governed by the privacy policies of those companies.

We display targeted advertising to you through social media platforms, such as Facebook, Twitter, Instagram, LinkedIn and other social media forums. These companies have interest-based advertising programs that allow us to direct advertisements to users who have shown interest in our services while those users are on the social media platform, or to groups of other users who share similar traits, such as likely commercial interests and demographics. We may share a unique identifier, such as a user ID or hashed email address, with these platform providers or they may collect information from our website visitors through a first-party pixel, in order to direct targeted advertising to you or to a custom audience on the social media platform. These advertisements are governed by the privacy policies of those social media companies that provide them. If you do not want to receive targeted ads on your social networks, you may be able to adjust your advertising preferences through your settings on those networks. You may learn more about advertising preferences by clicking on the links provided below. Please note that these links are provided for your convenience only and we do not control the content or features that may be available on these third party services.

  • Facebook.To learn more about your advertising preferences on Facebook Companies, click here
  • Twitter.To learn more about privacy controls for personalized ads on Twitter, click here
  • LinkedIn.To learn more about advertising preferences on LinkedIn, click here

Third Party Partners.   The following is a sample of the third-party service partners we work with to provide advertising services. We will strive to update this list if or when we work with new partners which offer you choices about the collection of your information, but as partners change and new technologies become available, this list is likely to change over time and may not always reflect our current partners.

  • Google Analytics and Advertising.  We use Google Analytics to recognize you and link the devices you use when you visit our websites or services on your browser or mobile device, log in to your account on our services, or otherwise engage with us.  We share a unique identifier, like a user ID or hashed email address, with Google to facilitate the service. Google Analytics allows us to better understand how our users interact with our services and to tailor our advertisements and content to you.  For information on how Google Analytics collects and processes data, as well as how you can control information sent to Google, review Google’s site “How Google uses data when you use our partners’ sites or apps” located at   google.com/policies/privacy/partners/. You can learn about Google Analytics’ currently available opt-outs, including the Google Analytics Browser Ad-On here  https://tools.google.com/dlpage/gaoptout/.

We may also utilize certain forms of display advertising and other advanced features through Google Analytics, such as Remarketing with Google Analytics, Google Display Network Impression Reporting, the DoubleClick Campaign Manager Integration, and Google Analytics Demographics and Interest Reporting. These features enable us to use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick advertising cookie) or other third-party cookies together to inform, optimize, and display ads based on your past visits to the Service.  You may control your advertising preferences or opt-out of certain Google advertising products by visiting the Google Ads Preferences Manager, currently available at  https://google.com/ads/preferences, or by visiting NAI’s online resources at  http://www.networkadvertising.org/choices.

5. How We Use That Information

We use or may use the data collected through cookies to: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit our websites and online services; (b) provide and monitor the effectiveness of our websites and online services; (c) monitor online usage and activities of our websites and online services; (d) diagnose errors and problems with our websites and online services; (e) otherwise plan for and enhance our online services; and (f) facilitate the purposes identified in the “Our Use of Personal Information” section of our Privacy Policy. We and our advertising partners also use the information we collect through cookies to understand your browsing activities, including across unaffiliated third-party sites, so that we can deliver ads and information about products and services that may be of interest to you.

Please note that we link some of the personal information we collect through cookies with the other personal information that we collect about you and for the purposes described in our Privacy Policy.

6. Your Choices About Cookies

If you would prefer not to accept cookies, most browsers will allow you to: (i) change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it; (ii) disable existing cookies; or (iii) set your browser to automatically reject cookies. Please note that doing so may negatively impact your experience using our online services, as some features and services on our online services may not work properly. Depending on your device and operating system, you may not be able to delete or block all cookies. In addition, if you want to reject cookies across all your browsers and devices, you will need to do so on each browser on each device you actively use. You may also set your email options to prevent the automatic downloading of images that may contain technologies that would allow us to know whether you have accessed our email and performed certain functions with it.

You can learn more about Google’s practices with Google Analytics by visiting Google’s privacy policy here.  You can also view Google’s currently available opt-out options here.

7. Your Choices About Online Ads

Controlling Cookies and Tracking Technologies. Most browsers allow you to adjust your browser settings to: (i) notify you when you receive a cookie, which lets you choose whether or not to accept it; (ii) disable existing cookies; or (iii) set your browser to automatically reject cookies. Blocking or deleting cookies may negatively impact your experience using the Service, as some features and services may not work properly. Depending on your mobile device and operating system, you may not be able to delete or block all tracking technologies. You may set your e-mail options to prevent the automatic downloading of images that may contain technologies that would allow us to know whether you viewed or engaged with our emails.

Interest-Based Advertising.  We support the self-regulatory principles for online advertising (Principles) published by the Digital Advertising Alliance (DAA). This means that we allow you to exercise choice regarding the collection of information about your online activities over time and across third-party websites for online interest-based advertising purposes. More information about these Principles can be found at  www.aboutads.info. If you want to opt out of receiving online interest-based advertisements on your internet browser from advertisers and third parties that participate in the DAA program and perform advertising-related services for us and our partners, please follow the instructions at  www.aboutads.info/choices, or  http://www.networkadvertising.org/choices/ to place an opt-out cookie on your device indicating that you do not want to receive interest-based advertisements.  Opt-out cookies only work on the internet browser and device they are downloaded onto. If you want to opt out of interest-based advertisements across all your browsers and devices, you will need to opt out on each browser on each device you actively use. If you delete cookies on your device generally, you will need to opt out again.  If you want to opt out of receiving online interest-based advertisements on mobile apps, please follow the instructions at  http://www.aboutads.info/appchoices.

Please note that when you opt out of receiving interest-based advertisements, this does not mean you will no longer see advertisements from us or on our online services.  It means that the online ads that you do see from DAA program participants should not be based on your interests.  We are not responsible for the effectiveness of, or compliance with, any third-parties’ opt-out options or programs or the accuracy of their statements regarding their programs. In addition, third parties may still use cookies to collect information about your use of our online services, including for analytics and fraud prevention as well as any other purpose permitted under the DAA’s Principles.

8. Updates to This Cookie Notice

We will update this Cookie Notice from time to time. When we make changes to this Cookie Notice, we will change the “Last Updated” date at the beginning of this Notice. If we make material changes to this Notice, we will notify you by prominent posting on our Services or through other appropriate communication channels. All changes shall be effective from the date of publication unless otherwise provided in the notification.

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